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With over 500 apps in the Shopify App Store, you've got a lot of options when it comes to extending the functionality of your online store.

Whether you want to add customer reviews, improve email marketing, publish your products to Facebook, or get in-depth analytics, there's definitely 'an app for that'.

But 500 apps is a lot to choose from.

That's why we thought it would be a good idea to highlight the top 20 most installed free apps across our entire platform.

If you're just getting started on Shopify – or you just want to see which apps everybody else is using – then this is for you.

Here they are!

Chimpified

Free

Chimpified allows you to integrate your Mailchimp account with your Shopify store. With Chimpified you can automatically add your customers to Mailchimp, target email campaigns based on buying behavior, and easily promote your store with email marketing.


Order Printer

Free

Order Printer lets you quickly and easily print invoices, labels, receipts, packing slips, and more. You can customize and create templates to suit any need or print in bulk to speed up your shipping process.


ShopPad

Free

With ShopPad, you can optimize your online store for iPad, iPhone and Android devices without the hassle or expense of maintaining different sites. Point-and-click controls allow you to get up and running on these mobile devices in minutes.


Facebook Store

Free

Facebook Store lets you showcase and sell products directly on your Facebook Page. Customers can share their favorite products with their friends and you can reach more customers and drive more traffic to your store.


Plugin SEO

Free

Plug in SEO tells you if your store has any issues with search engine performance that will be worthwhile to fix. Once you install it, the app checks your store's homepage, determines the verdict and displays details.


Retail Tower

Free

RetailTower provides seamless integration between your store and shopping comparison engines. It automates feed submission to popular shopping engines such as Google, Amazon, Bing, TheFind and more.


Yotpo

Free

Yotpo helps Shopify store owners generate product reviews which they can then easily share to their Facebook and Twitter profiles to drive new traffic and sales. Yotpo is free and helps you leverage the power of social proof to increase trust and sell more.


Live Web Insights

Free

Live Web Insights (formerly Lexity Live) is a free real-time visitor tracking tool for Shopify that lets you see who is in your store now, what pages they are viewing, which products they are putting in the shopping cart, and more.


Shopify Widgets

Free

This official Shopify app allows you to build embeddable widgets for just about any blog or website. Create, embed, and share your products across the web.


SumAll

Free

Need an easy way to visually track your performance of sales and marketing? SumAll is a reporting/analytics tool that lets you see your social, commerce, payment, email marketing, paid ads, and SEO data all in one place. Your history is beautifully visualized, and you can also access the most important data with daily email reports.


AddThis Sharing Tool

Free

With AddThis, your users can easily share your content across social media in real time, including to Facebook, Twitter, and Pinterest. It also gives you tools to measure engagement, like which text your users are copying and whether they’re sharing via the address bar.


Variant Images

Free

It’s the little things that count for customer experience. When you offer a menu of options for products (e.g. colors for t-shirts, sizes for shoes), you want your customers to feel sure that they’ve made the right selection. Variant Images changes the main picture based on your variants. So if a customer selects a “brown” pair of shoes, the main image will change to those shoes in brown. Your customers will feel reassured that they’ll purchase the right product.


Want Button

Free

The WANT Button lets your customers keep track of items they want to buy on Facebook, creating a wish list that can be displayed on their Facebook Timelines. The WANT Button will let your customers keep track of things they’ll buy later, and to get greater exposure for your own store on Facebook. You can also reach out to customers who Want your items and offer personalized discounts, recommendations, and alerts.


Metafields Editor

Free

Edit your metafields, like Namespace, Key, Value, and Value Type. You can use Metafields Editor to store custom information with your products. Careful, though: metafields aren’t meta tags, and has nothing to do with search engine optimization.


AddShoppers Social Analytics

Free

AddShoppers adds sharing buttons to your store so that they can share across a multitude of platforms. It lets you, the store owner, track that behavior and see which social networks are driving your sales. Use it to see your most Pinned, shared, Wanted, and Liked products.


Personal Bar

Free

The Custom Order app allows you to create and modify products on the fly when you enter orders. It also lets you manage your orders with unlimited custom statuses that automatically update your customers.


Concierge

Free

Concierge is an email app that takes the pain out of managing subscribers, creating emails, and deciding on the best content to send your customers. Simply connect your Shopify Store and Concierge starts sending product emails to your customers.


AfterShip

Free

After ship helps you auto track all your shipments from UPS, USPS, Fedex and 120+ couriers. Display tracking results on your store and notify customers when the shipment is in transit, out for delivery, and delivered.


Vantage

Free

The Vantage app helps you identify trends in your store and then suggests actions you can take that will lead to more traffic and sales. Whether it's understanding your current customers or helping you find new ones, Vantage helps you uncover important store insights.


Shippo

Free

Shippo integrates your Shopify orders and allows you to print labels with one click. Choose your parcel dimension, pickup date, service type and preferred carrier and you will get your label within seconds.


We hope this list has helped you find some new apps for your store that you might not have been aware of before. Happy selling!


About The Author

Mark Macdonald is the Content Manager at Shopify. Get more from Mark on Twitter.