It’s always a good idea to learn from experts in your field.
That’s why Shopify has put up a page dedicated to featuring ecommerce success stories.
Today we decided to feature a roundup of 41 of our favorite success stories, and the single best piece of advice they offer to new merchants. These stores sell everything from apparel to surfboards to furniture to animal onesies. Four of them got their start by crowdfunding their products. They’re based in nearly a dozen countries around the world. And they’ve all found terrific success selling online.
Check out their advice. And if you’re a good fit for a success feature, submit your story here. We’d love to hear from you.
To better understand SEO, check out How to Increase Your Traffic Through Long Tail Keywords. And: Themes to optimize your site design.
"Define your desired customers by what their interests are, what motivates them to purchase, what they like and who they want to be. If you design your storefront and products to meet all of their needs and stay true to that brand, your company will be the first thing they think of when they are ready to make a purchase." – Caydi and Alex Zerega << Click to Tweet
For more, read about how Beardbrand made 120K in monthly revenues by building its brand.
"Find ways to tell the story of your makers. Spend time getting to know your makers, and tell their story when you are telling your story as well. People want to see where their products are made, and it creates a stronger connection with your customer, and builds trust." – Nathan Rothstein << Click to Tweet
Here's what happened when three friends brought manufacturing back to America.
"When you are starting out in business, resources are often very limited. This is precisely why it is that much more imperative that you create a goal with a deadline and focus every waking moment on achieving that goal."– Jessica Geier << Click to Tweet
"When engaging with customers, do things early on that don't scale. Write little personal notes on packages. Say hi to them on Twitter. Invite local customers to come check out your shop." – Bill Trammel << Click to Tweet
Here are some strategies if you're figuring out how to write a compelling blog.
"Find what you love and let it kill you. We had no idea what we were getting into when we first started. Building a brand and launching a store is easy; it’s what you do with it afterwards that’s hard." – Joey Nelson << Click to Tweet
There's a whole book written about how to build a business when there are no easy answers.
This is what it means to be immersed in a lifestyle.
"Find a way to be genuine. There is so much noise out there and consumers are savvier than ever – you have to really believe in your product and have an honest commitment to your customers to find a message that resonates." – Kishore Hiranand << Click to Tweet
For more, read: 5 Tips for Connecting with Your Customers and Making More Sales.
Here are some suggestions for figuring out market demand and the supply of customers for your product.
Need examples of attention to craft? Tailoring has a fine tradition of that.
Here's an example of endurance in the face of challenges.
Here are some other ways to evaluate market demand.
Are you an entrepreneur who needs to cut costs? Here are five tips.
"To build up interest in the new version, we documented the entire process. Along we way, we shared sketches and pictures of early prototypes and gave our followers a glimpse behind the scenes of our product photo shoots." – Fred Perrotta << Click to Tweet
Read more on driving engagement and sales with Instagram.
Having trouble with inventory? Consider dropshipping.
"There are always challenges but if you have a clear idea of what the store should look like it will help define the flow of the site and all the other logistical stuff that is critical for a successful online store." – Ryan Babenzien << Click to Tweet
Here are some great ways to improve the look of your site.
"Don't underestimate the importance of marketing, especially paid advertising. With our site being online only, this has been essential for us. It kick starts everything." – Jenn Louise << Click to Tweet
Make sure that you launch properly to drive traffic to your new online store.
Find out more about how a 107-year-old sneaker company is optimizing omni-channel retail.
Here are some more tips for optimizing both physical and online retail.
All of the following merchants work pretty hard.
"I ended up calling a local PR company, because I wanted to go in with a bang. We actually got some great press and a lot of people visited the site, and the sales came in right away." – Corrine Anestopoulos << Click to Tweet
"By using high-class photography, we are able to evoke the color and texture of our fudge so that we can invite online shoppers into our kitchen, the heart of our business." – Giancarlo Di Sotto << Click to Tweet
"For early success we used an online app called LaunchRock to build a mailing list. It creates a beautiful landing page that you can throw together in seconds to start collecting information from potential customers." – Tucker Schreiber << Click to Tweet
It's true: Email marketing is the key to ecommerce success.
By all means plan, but also don't be too afraid to fail.
Need to figure out the best way to figure out inventory and supplies?
An example of someone "doing it better?" Harry's is disrupting the long-static razor-blade market. Here's how it's doing it.
"We are a lifestyle brand, so we wanted our website to mimic this lifestyle and go past simply purchasing clothes. We update the site frequently with new photographs that continually drive traffic to the site." – Sam Toole << Click to Tweet
These other 12 stores have also mastered product photography.
Here are some great apps, both free and paid, to help out your store.
This is the way to write a good abandoned cart email.
"People hate to wait for their purchases and they want to know where their items are, all the time. Pay a little more for a good shipping partner, because it will pay off in the future." – Diogo Cruz << Click to Tweet
Here are some things to consider to improve your shipping strategy.
Want to tell us your story of how you've found success selling online? Submit it here.