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Apple’s online store is visually smooth and sleek. Just take a look.

But guess what? It hasn’t always been a work of art. It wasn’t so many years ago that Apple's online store was not so amazing to look at.

Of course standards were different a few years ago. But every ecommerce entrepreneur can use a reminder of how important it is to constantly improve her webfront. That’s why we’ve put together a visual history of Apple’s online store – and in particular the iPhone – to remind you the amount of effort one of the largest companies in the world puts in to improve design. Take a look at how far these pages have come.

Get ready for some not-all-gorgeous web pages.

Apple's Online Store

This is what the Apple store looked like on the following dates, from November, 2000 to today.

November 10, 2000

November 14, 2001

December 4, 2002

December 2, 2003

July 6, 2004

November 4, 2005

June 22, 2006

October 9, 2007

November 19, 2010

June 2, 2012

Today

Apple's iPhone: A Visual History

Okay, that was Apple's main store. Are you interested to see how Apple's site for the iPhone also evolved? Of course you are. Here you go:

February 9, 2007

August 21, 2007

October 10, 2007

July 19, 2008

March 9, 2009

July 14, 2010

May 8, 2011

December 20, 2013

Today

Conclusion

As great as it looks today, you can bet that the page will change dramatically in a few years, or even in a few months.

Think you know what the next step of the evolution will look like? Let us know in the comments.

Additional notes:

All screenshots courtesy of the Wayback Machine.

Take a look here for a reported article on the evolution of the Apple Store.

Want to learn more about the history of the iPhone? Take a look here.


About The Author

Dan Wang is a Shopify Content Specialist studying economics and philosophy at the University of Rochester. Talk to Dan on Twitter.