Effective use of Google’s AdWords program has been the single biggest predictor of success for new Shopify stores. Virtually all successful stores on our platform use it.
We talked to Google about this and they came up with a great incentive program:
We will be able to provide all Shopify customers with free credit for their newly created AdWords accounts. Depending on the type of store you have, you will receive either a $25, $50 or $75 credit to get started.
To get started, you can get your key in the marketing section of your admin or wait for the emails regarding the promotion that we will start sending out in the coming days.
AdWords is a great tool for helping you bring your products to market. You can get your ads running in minutes, reach a targeted audience directly right in the moment when they are actively looking for a related search term and easily track your ROI.

Jake, this is a point we brought up with Google, but the way the token system is set up means this is the only way of doing it!
kind of disappointing that it can only be used on new adwords accounts.
Yes it seems like google wish you to start up a new shop to rdeem a voucher, quite a let down on googles behalf.
3 weeks ago i started my google ads acount….
will i get something for that?