We’re pleased to announce the general availability of the new CRM feature. We’ve had it in beta for some shops, and we’re eager to get it out to everyone!

This feature allows you to manage your customers easily by allowing you to create customer groups, tag your customers, view customer purchasing history, and more. You’ll find a number of useful customer groups already in your shop to get you started, and creating your own is super easy.

You can search your customers based on criteria such as total money spent, number of orders placed, date of last order, country, etc. These filters are dynamic, so when a customer gets updated, the relevant customer groups will be automatically updated the next time you view them. Use these groups for building your custom mailing lists and for market research.

This is just the beginning of a bunch of great features that we’ll be adding in the very near future, so stay tuned!

We’ve started a wiki page that shows you how to build your own customer groups and to perform other useful tasks.