It's an age old saying that not enough people take seriously: Always use the right tool for the right job. In our case, if the right tool doesn't exist, we build it.

Just over a year ago our founder, Tobi, created a unique social media program to help increase productivity and allow peer-to-peer financial compensation. Since then, it's developed into a rich videogame-like software that Shopify employees log into multiple times a day. The program is called Unicorn and is pretty darn cool: 

There's a great article in Fast Company that explains why we developed Unicorn, exactly what it does, and what the benefits are. Much thanks to Shawn Graham, Fast Company's expert blogger for writing such a great piece! :-)