Today we are launching a new series of videos that we think will be a huge help to new and old store owners alike. The Build A Business Series will feature in-depth interviews with successful Shopify store owners. We'll talk about how they set up their Shopify store, Apps they use, how they market their site and everything else. 

While we try and bring you timely information about how to improve and build your online store, there's no better expert than someone that has done it themselves. Watch the blog for a new interview video to  be posted each week.


In this first interview in the series, I sit down with Justin Winter of Diamond Candles. In under 9 months, Justin and his team have grown Diamond Candles into an e-Commerce power house with over 36,000 dedicated Facebook followers. 

Diamond Candles sell eco-friendly, soy candles with a twist. Inside each candle is a ring that's worth between $10, $100, $1,000 or even $5,000. 

I sat down with Justin last week to talk about how Diamond Candles went from idea to business to profitable. Along the way, we talk about manufacturing, designing for e-Commerce, building customers through social media and what Shopify Apps power Diamond Candles (among other things).


We hope you will enjoy this series. If you have any questions you'd like me to bring up with the store owners I interview, let me know in the comment section.

Speaking of videos, don't miss out on your opportunity for a 1-on-1 session with Gary Vaynerchuk. This could be a great boost to any company, check out our blog post for more info.