10 Quick Twitter Tips for Ecommerce Store Owners


If you think Red Bull gives you wings, wait till you see what this little blue bird can do for your online store. When it comes to Twitter, haters gonna hate (as they say on MTV), but if used correctly, it can be an extremely effective way to communicate with your customers and industry. Here are ten helpful tips, in 140 characters or less:

  • Upload an eye catching picture as your avatar, be smart with your description, and always link to your homepage!
  • Use Twitter search to get a sense of what's being said about your company and your industry. See what works and what doesn't.
  • Find some thought leaders in your industry and follow them. This is a great way to keep up-to-date with what's happening in your space.
  • Never, ever, ever, ever SPAM!
  • Avoid Spammer stats, which means you’re following way more people than are following you. It shows you don’t have good content.
  • Connect on a personal level as much as possible. It doesn’t have to be all business all the time.
  • Don’t brag too much. Your fans will like it but you’ll annoy everyone else. Remember you’re tweeting to multiple audiences.
  • Ask questions!
  • Give advice, link to interesting content, throw in the odd funny picture and show your true self.
  • Free apps like TweetDeck will make your efforts in Twitterville way easier.

7 comments

  • Ryan
    Ryan
    August 26 2011, 10:30AM

    Why would people who wear hats hate?

  • @Shopify Mark Hayes
    Mark Hayes
    August 26 2011, 10:43AM

    Ryan: :-) Thanks for pointing that out!!!

  • @Shopify Mark Hayes
    Mark Hayes
    August 26 2011, 10:44AM

    Fixed! :-)

  • Ryan
    Ryan
    August 27 2011, 09:27AM

    No problem. Thanks for the tips!

  • Leah
    Leah
    August 27 2011, 06:24PM

    Very helpful, thank you.

  • Marc Azada
    Marc Azada
    August 29 2011, 01:59AM

    Thanks for the tips. I never knew that you can use twitter as a tool to promote eCommerce.

  • Mullet On The Go
    Mullet On The Go
    August 29 2011, 11:15AM

    Great tips! Thanks for helping build our biz.

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