If you think Red Bull gives you wings, wait till you see what this little blue bird can do for your online store. When it comes to Twitter, haters gonna hate (as they say on MTV), but if used correctly, it can be an extremely effective way to communicate with your customers and industry. Here are ten helpful tips, in 140 characters or less:

  • Upload an eye catching picture as your avatar, be smart with your description, and always link to your homepage!
  • Use Twitter search to get a sense of what's being said about your company and your industry. See what works and what doesn't.
  • Find some thought leaders in your industry and follow them. This is a great way to keep up-to-date with what's happening in your space.
  • Never, ever, ever, ever SPAM!
  • Avoid Spammer stats, which means you’re following way more people than are following you. It shows you don’t have good content.
  • Connect on a personal level as much as possible. It doesn’t have to be all business all the time.
  • Don’t brag too much. Your fans will like it but you’ll annoy everyone else. Remember you’re tweeting to multiple audiences.
  • Ask questions!
  • Give advice, link to interesting content, throw in the odd funny picture and show your true self.
  • Free apps like TweetDeck will make your efforts in Twitterville way easier.