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There's more to LinkedIn than simply posting your online resume and hunting for a job. LinkedIn is the largest business networking site in the world, and people go on LinkedIn to do business - not post pictures of their new puppy and link to hilarious YouTube videos. Click around a bit and you'll see the mood is entirely different to it's social media counterparts Facebook, Twitter, and the likes. It's more professional, more about partnerships, knowledge, transactions, and networking.

Online store owners can utilize LinkdIn's company page feature to boost awareness, and network with potential customers, partners, and employees. 

Here are 6 helpful tips that will help you get the most out of LinkedIn’s company pages:

1. Create a Company Page on LinkedIn

There are currently over two million businesses, and 150 million people that have profiles on LinkedIn. Every ecommerce entrepreneur should get their company a page on LinkedIn. You can easily create a LinkedIn company page for free by following a few simple steps. On your company page you can display the type of your business, number of employees, and display your logo, links to your website, blog, and even post rich media like pictures and videos to make your page really stand out. Here's what our Shopify LinkedIn company page looks like: 


2. Build Your Following

Similar to Facebook, people and other businesses can "follow" you to get your company updates. The number of followers you have is a bit of a glamor metric, but there's no harm in taking some interest in boosting your following. After all, followers wil get updates on career opportunities, new blog posts, and new products. The best way to increase your following is to be active on LinkedIn. Join groups, comment on posts, send messages, and network. 

3. Share Awesome Content

You don't want your company page to be boring. You want it to reflect your brand and company, so make sure you show some personality. Avoid talking excessively about your company. You'll find more success if you provide well rounded content, so sure, talk a bit about your company - if you're looking to hire employees, it can be a great way to recruit, but also provide industry insight, and any other material people would find valuable. 

At the top of your company page you'll see a "Share an Update" section. This is there you can write whatever you want, link to your online store, share ecommerce product videos, or anything else. Your updates will show up in your followers feed. 


4. Network and Engage

The purpose of LinkedIn is networking, so that's what you should do. A lot of LinkedIn marketing articles suggest you should only network with "the right people" but I would advise it's better to network with everyone. You never know who may become one of your customers, partners, or employees. There's no point in closing doors so keep a healthy connection with all your contacts. 

You can actively engage certain people or companies that interest you by using LinkedIn's advanced search feature. Also, if you sign up for a Premium LinkedIn account, you'll get access to some powerful networking features, like response guaranteed InMail, expanded profiles, and you even get to see who has viewed your profile. 

5. Analytics

LinkedIn has a very useful analytics feature that can assist you in monitoring and tracking your progress. In the Page Statistics section you'll be able to see month-by-month page views, and it will segment the viewers by demographic. The more you know about who is visiting your company page, the better you can tailor your content. Always be on the lookout for what’s working and what’s not. If you are successful in engaging your followers through the use of a certain technique, use it more often. If you feel that something isn’t working as effectively as you thought it would, then remove it from your page.

6. Be Patient, But Vigilant

You cannot expect results overnight. Keep visiting your page regularly and provide interesting and useful updates. It may take weeks or even months, but once you have a strong following on LinkedIn you'll start to see a positive snowball effect develop.