January 27, 2012 - Each week we take a look at some of the new online stores that have recently launched on Shopify. It's a great way to get some inspiration for your own ecommerce site. It's also a great place to do some shopping!

Would you like to be included in the next New Store Friday? All you need to do is post a link to your awesome store in the comments of our New Store Fridays post on our Facebook page.


Products: The best designer vinyl toys, art, books, apparel.


Products: Accessories that deserve as much attention as garments.

Blue Seventywww.neroxii.com

Products: A fit perfected from the results of countless tests with swimmers on three different continents.

Novo Watchwww.novowatch.com

Products: Sick watches that define who you are outside of the ring, off of the hill or away from the park.

They Fit Condomswww.theyfit.co.uk

Products: Custom Fit Condoms - 95 sizes because a better fit means better sex. 10% discount for everyone, enter "Shopify" at checkout.

Anime Life Linewww.animelifeline.com

Products: A one-stop-shop for the latest and greatest anime dvd's and boxsets.


Products: Footwear collection designed by Peter Schmid and manufactured in our own workshop.


Products: Luxury canvas shoes.

Brooks & Kinneywww.brooksandkinney.com

Products: Organic cleansing bar that compliments the only way to live, with no regrets. Fun, slightly offensive and proudly made in the US!

Ortensia Bluwww.ortensiablu.com

Products: Specialty extra virgin olive oils, honeys, sauces, pestos and more from the Lake Garda region of Italy.

Primrose Hillwww.shopprimrosehill.com

Products: Sweet boho women's clothing from hand-crafted, limited run lines like Odd Molly, and warm-your-heart, good karma lines like Love Heals, Krochet Kids and FEED Projects.

Karma Write-offwww.karmawriteoff.com

Products: When someone orders one of our postcards, knowing that half of the net profits are donated to charity, they're able to give and get back at the same time.

Pilot Fashionwww.pilotfashion.com

Products: a first choice destination for 'must have' high fashion trends in women's clothing at affordable prices.