The Shark Tank Effect: Traffic & Sales Results

The Shark Tank Effect: Traffic & Sales Results

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In the past couple weeks, two Shopify online stores have been featured on ABC's hit show Shark Tank. Last friday, an impressive 5.7 millions viewers tuned in to watch entrepreneurs pitch their businesses for a shot at an investment from business moguls: Daymond John, Mark Cuban, Kevin O'Leary, Barbara Corcoran, and Robert Herjavec. 

Rachael Mann and Mackenzie Burdick are two sisters who entered the tank pitching their body jewellery business Litter. They asked for $80,000 in exchange for 51% of their company:


So what happened right after the episode aired? We asked Rachael and Mackenzie what the "Shark Tank Effect" was, and they were kind enough to let us share with you the traffic and sales details. 

After the show aired Friday night at 8pm EST, over 250,000 visitors flocked to their Shopify store www.littersf.com. That weekend, Litter had their most successful weekend ever, selling over $25,000 in 72 hours. After a successful investment, Rachael and Mackenzie have worked with their new business partners Daymond John and Mark Cuban to grow Litter's sales and distribution across the globe. They've also been contacted by industry leading fashion designers and major publications wanting to cover their designs. 

Just weeks earlier, another Shopify ecommerce store, KissTixx, successfully pitched the Sharks, receiving $200,000 for 40% of the company from Dallas Mavericks owner Mark Cuban. KissTixx saw traffic increase of 3,000% overnight to their online store that sells playful mix-and-match flavoured lip balm.

Curious how to be featured on Shark Tank? The application process is fairly straight forward. Check out the details here, and fill out this applicant questionnaire.

 

 

8 comments

  • John Elkquin
    John Elkquin
    March 16 2012, 01:13AM

    Ask 51% for 80k. Settling for 70% S.M.A.R.T

  • Aa
    Aa
    March 21 2012, 03:33PM

    i don’t understand why they want to want to sell their majority stake in the first place. Why not offer 49% so that they would still always have majority ownership.

    and 80k wouldn’t even cover a decent PR’s full-time salary + benefits anyway

  • rob
    rob
    April 09 2012, 09:07PM

    The 80K is surely just an initial investment for a percentage of the company. Now that Mark and John are involved they will certainly fund future endeavors. Furthermore, I’d rather own 20% of a 10 million dollar company than 100% of a 100,000 business. Simply put the sharks can leverage their connections to grow businesses quickly. The shark tank is filled with great lessons for business. This article did a nice job summing some of them up. http://www.bradaronson.com/2012/shark-tank/

  • Greg Libija
    Greg Libija
    April 24 2012, 03:25PM

    I have been an entrepreneur all my life. I started, bootstrapped and sold several companies over the years. I made money on some and I lost money on some. Last year I started One Year Auction website. I never looked for angel investors or VCs but I want to give it a try now. I applied to be on ABC’s Shark Tank TV show. You can vote for my One Year Auction startup on http://sharktankzone.com and hopefully I will make it into Shark Tank season 4. Wish me luck!

  • Brig Taylor
    Brig Taylor
    December 26 2012, 09:35PM

    Bad idea to bring investors in UNLESS you really need the help. I don’t know these two companies stories, but if I were them, I would have considered my time on Sharktank as FREE publicity and take the increased traffic and run.
    But Shark Tank are scum so I imagine they made them sign the portion away before airing the episode.

    Folks, it is easy to fund your own company these days without giving up ownership because there are lending companies like Kabbage popping up all over the place. Even Amazon announced that they will begin lending to their sellers. Walk into Wells Fargo and say you want $10,000 for your internet business and they will laugh at you. The online lenders can track your sales, see your history of customer service, social interaction, etc. and then give you a great loan to help you build up your inventory. Be intense about your business and consistently good — quality products, fantastic customer service, punctual in payment and meetings — and you will retain complete control of your company. Equally important, you will retain the complete profit.

    That being said, best of luck to LitterSF and KissTixx, I am sure their route will bring them the success they are looking for.

    Happy New Year!
    Brig
    SlideBelts.com

  • Eric Maciejewski
    Eric Maciejewski
    February 09 2013, 11:24PM

    Congrats to the Litter girls…I would have done the same. They got their online business to the max level they could on their own but needed that extra push. Being a new found father I can understand how being owners, designers AND producers of a product can be taxing on family life. Having the Sharks help with what seemed to be the missing peice in order to sky rocket Litter was a great move for business and family life.

    Nice work and good luck!

  • suhana
    suhana
    April 09 2013, 07:27AM

    HI
    Today i came across this amazing new website named nupinch.com…i really think you guys should check it out..
    Link: http://bit.ly/XczfI3

  • Kevin
    Kevin
    May 16 2013, 11:52AM

    My HBS partner and I found our social enterprise www.Ivylish.com a couple months ago. We have bootstrapped the business since February and launched the site early of May. Sale has been good yet it’s time for us to raise more fund to scale it faster. We thought about Shark Tank for above mentioned effects to sale and it would be fantastic if we get funded by billionaire sharks Mark Cuban or Kevin Olary.However, having watched Shark Tank every episode since season 1, I have to agree with Brig Taylor that getting squezzed out equity this early stage is never a good idea-which happen so often on Shark Tank.

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