Shoppers often evaluate credibility based on appearance alone - which is why your logo is vitally important.
This is a guest post by Dylan Mazeika. It's crucial for ecommerce store owners to distance themselves from the cookie-cutter online stores. This process begins with a quality brand image and more specifically, a professional logo.
Here are 5 ecommerce logo design tips to keep in mind while you're building your online store.
1. Keep It SimpleWhen you look at some very well known online retailers and their logo design, you'll notice one common thread: simplicity. Largely text-based, both of the following brands have taken the name of their organization and formatted it to be easily read and identified, whether it appears on their site, in a list of search results or on an affiliate site.
This stripped-down format makes them easy to remember and also provides everything the customer needs to find them on the web since the logo itself doubles for the web address in each case.
2. Optimize for MobileLegibility for mobile shoppers is really important these days. With the growing level of shopping people are conducting on the go, it’s important to make sure the text you include in your logo isn’t too small. Always keep an eye on the scalability of your design, ensuring the logo that appears on your ecommerce site or email receipt is easily read on the miniature screen of a cell phone or similar web-enabled device.
3. Reveal Your USP Through Images or TaglinePosition yourself by clearly defining the specific aspects of your product or service that are superior to the competition. If you are the only, the biggest, the oldest or the best, consider reflecting that distinction through a catchy slogan or quality art that lets your customers know you’re in the lead. Shopify store Cookbook Village does this really well by including "Vintage and used cookbooks for chefs, collectors and foodies" right in their logo. They have another logo without the bottom text that scales better on mobile devices and that they use on Facebook and Twitter.
4. Maximize Your Web Pages with a Horizontal DesignWhen designing your logo, you might consider keeping the design primarily horizontal. By minimizing the vertical space and stretching graphics and text across the horizontal plane, you have a larger amount of real estate to showcase your products, preventing shoppers from having to scroll down when browsing. Shopify store A Book Apart has a beautiful logo (not surprisingly) that does a great job of using a horizontal design to increase the number of products above the fold.
5. Use Images WiselyIt’s almost impossible not to think about Amazon without the image of their upward-arced arrow coming to mind. Plus, as you can see in the other online retailers mentioned above, the use of art is fairly minimal, making it that much more important to select images that are unquestionably tied to your offering. Shopify store So Worth Loving incorporates a clean and minimalist image that will stick in a customer's mind. The half diamond, half heart conveys quality and value with one half and love with the other.