Just in time for the holiday season, we're excited to announce the first release of Catalog by Shopify. This beautiful new Apple iPad shopping app lets customers explore and purchase over 5 million products sold on Shopify stores around the world. 

Mobile commerce is growing at a remarkable speed, and many potential customers are browsing and buying using an iPad. In fact, we estimate that by next Christmas, 43% of all purchases will be made on a tablet or smartphone. Catalog is designed to take advantage of the mcommerce trend and to open Shopify stores up to a new source of potential customers.

Catalog automatically includes all products currently being sold by over 35,000 active Shopify stores. As Shopify merchants you don't need to do anything to have your products listed, everything is completely automatic. 

Upon opening Catalog, users are presented with a list of suggested shops, products, and a powerful search engine.

Clicking on a product opens up a page with photos, a description, and the option to share your product through social media. Clicking ‘Buy’ directs customers right to your store’s secure checkout process with the product in their shopping cart. 

We’ve designed Catalog to be a smart iPad shopping app. The more you use and browse products on Catalog, the more it knows what products you are interested in. This becomes reflected in the suggested shops and products list.

UPDATE: Our newest update of Catalog is now available to download in the App Store! We’ve addressed many of your concerns with this new release, and will be posting a full announcement on this blog shortly. Thank you so much to everyone who provided feedback, we truly appreciate it. Here are just a few of the improvements:

  • Now, Catalog automatically opens with your store featured when it’s downloaded from your store - so you’ll no longer be promoting competing sites in any way!
  • Users can now see a full list of all the products they have ‘loved’

Lots more to announce - stay tuned for more.

If your store sells wholesale or you’d like to opt out of having your products listed in Catalog, click here. Learn more about Catalog by checking out the FAQ.