Facebook matters for online retailers.
In fact it should matter to anyone with an online presence given its massive user base of 1.5 billion and growing. That number may go over our heads, but just think for a second, almost one in every seven human beings on the planet has a Facebook account.
In other words, it's a marketing channel that you simply can't afford to ignore - especially when you're trying to sell online. But of course, you already knew that ;)
However, what you might not have known, I've tried to cover in the following stats and graphics to highlight some obvious and some overlooked insights that could give you some ideas for your digital marketing efforts. All so that you might use both your time and money more effectively in growing your business.
#1. 56% of online shoppers click on "Like" buttons related to products
In case you haven't already, it might be time to start thinking about how you could make your website and product pages more sharable, especially given that over half of all shoppers click on "like" buttons. Guess where that data goes? Into the news feeds of their friends and family opening up access to ever more prospects.
Source: Sociable Labs
#2. 62% of online shoppers have read product comments their friends shared on Facebook
Buying something new can be scary.
With factors like buyer's remorse from consumers and planned obsolesce from companies, what you end up with are people wanting to know about a product before they buy. And with 84 percent of consumers trusting word-of-mouth referrals, higher than any other form of media, it would be a good idea to start thinking about how you can start encouraging your customers to write reviews, comments, and more when it comes to your products.
Whether it's a referral program or a contest, when people talk, their circle of influence listens.
Source: Sociable Labs
#3. 62% of Facebook users are active on a monthly basis, higher than any social platform
When it comes to engagement, Facebook has built-in a level of addiction and obsession like no other platform out there. Which may be why roughly 48 percent of 18-34 year olds check Facebook right when they wake up.
In short, if you're struggling with figuring out where to devote your social media resources, you probably still want to hold strong on Facebook.
#4. 79% of ecommerce companies prefer Facebook when it comes to social media log ins
What do smart retailers like Polyvore, Fab, and Pose have in common other than being wildly successful? They all have Facebook login.
With almost 4/5 preferring Facebook login, it might be high-time to jump on the bandwagon. To see how online retailers have been benefiting from Facebook's open graph, read this post, and if you're keen on doing it the good old fashioned way, check out this post.
#5. 70% of business-to-consumer (B2C) marketers have acquired a customer through Facebook
In case you were ever wondering if your time spent updating your company page's status was resulting in sales, this stat should bolster your confidence.
Something to consider is looking at your conversion strategy and how many steps lie between a fan going from clicking your link to making a purchase. The more friction you can remove, the better off you'll be.
#6. Facebook makes up 26% of referred social media traffic to websites
Hopefully this stat shouldn't be coming as a surprise to you as you're probably seeing this for your self. Not to say that other social channels aren't worth it, it does goes to show the importance of putting in the right amount of effort to craft your Facebook posts to drive click-throughs and making sure the landing page they arrive at is optimized for conversion.
#7. Americans spend 23% of their time on Facebook and other social sites, averaging 7.8 hours a month on Facebook's mobile site alone
Take that in for a second. Almost one-quarter of our day is consumed on Facebook and other social sites, hell we spent 8 hours on Facebook's mobile app a month. If that doesn't signal opportunity, I don't know what does.
Consider experimenting with paid posts and ads on the social network to drive more traffic and reach a broader and more targeted audience.
#8. Surveys on Facebook deliver a boost of 139% to post virality, more than any other type of post
Fact of the matter is, people love sharing their opinion or giving their take on something. You should know that, you probably like weighing in our both important and inconsequential matters all the time. It's part of our makeup, and guess what? It gives us a minute sense of self-importance to answer a poll. However, survey posts made up only 1.5 percent of total posts, so you might want to get your audience to provide their feedback more often.
Other take aways, adding a single photo or preferably a gallery of photos are bound to boost the engagement levels of your post, more so than simply adding a link or surprisingly a video.
Source: vi knallgrau
#9. Posts by Consumer Brands are 127% More Viral Than Retail Brands
There's a reason why consumer brands like Pepsi, Cadbury, and Dove can score millions of likes and have a greater chance of having their post go viral than retail brands. The reasoning being that retail brands can get too caught up on sales and promotional content and not "shareable" content, on top of that, retail brands post almost 30 percent more than consumer brands.
So, what's the solution? Post less frequently but focus on creating content that resonates over simply trying to create content that sells.
Source: vi knallgrau
#10. Nearly 50% of the world's internet users are active Facebook users
Scary, but true. Now the question, what are you going to do about it? Knowing the behemoth social network's reach, is it time you start targeting your online efforts to previously unexplored markets? I'd say so.
There you have it, now that you're understandably in awe of just how big Facebook is and what the social platform could mean for your business, it's time you got down to business.
How are you using Facebook to promote your business? Make sure to share your tips and tricks by commenting below.
P.S. With Shopify you can now easily sell your products directly on your Facebook page - Learn how to set up your Facebook Store.