Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases.
If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.
So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:
- Searching for address/location
- Finding a business with desired product/service
- Searching for a phone number
- Finding out hours of operation
- Getting driving directions
- Discovering coupons/special offers
- Reading ratings and reviews
If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to.
In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.
Let's take a deep breath in and dive right into it.