30 search results for “diy ecommerce”

DIY Efficient Ecommerce Order Fulfillment

Not every ecommerce store is big enough to require the services of a fulfillment center like ShipWire, or Amazon Fulfillment. Many Shopify merchants handle the packaging and shipping of orders themselves. DIY order fulfillment means you have substantially more control over the process, and you should constantly work to optimize your workflow. 

Here are six tips you can implement to help make your fulfillment as efficient as possible.

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13 DIY Crowdfunding Tools For a Successful Kickstarter and Indiegogo Campaign

Noah Dentzel of NOMAD has run two crowdfunding campaigns in two years on two different platforms. His first campaign, on Kickstarter, reached 322% of his funding goal. His second, on Indiegogo, went even higher.

Noah learned a lot the second time around, “And it took one-tenth of the effort of our first campaign, in part because of the software that we used,” he said in an interview with Shopify.

His favorite two tools that reduced the workload of his second campaign by 90%? BackerKit and Shipstation, featured below. In addition to tools related to crowdfunding fulfillment, we’ve included tools to manage press outreach, simplify social media engagement, and make your visual assets the very best that they can be.

Let’s go make your crowdfunding campaign a success.

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Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.

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The Ultimate DIY Guide to Beautiful Product Photography

 

This guest post is by Jeff Delacruz a founding member & photographer at Products On White Photography.

If there’s one thing that’s true when it comes to ecommerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And big part of having an attractive website these days also means having high-quality, beautiful product photography.

But it's not just aesthetics we're talking about. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon where they are displayed alongside those of your competitors.

But when you're just starting out, getting your product photos shot can be an intimidating prospect because good photography can be expensive. There are hundreds of product photography tools to help you get the job done yourself. As business owners with lean start-up roots, we understand this more than anyone, and as a company that works with small businesses everyday, we also know that sometimes the money’s just not there. If that’s you, and your budget is tight, have you thought about taking the DIY approach to taking your own images? It’s not as hard as you might think.

There are lots of techniques for shooting successful product photography, but the one I’m going to show you is commonly known as The Window Light Technique.  From someone who photographs products everyday, this tutorial has been specifically crafted for business owners on a budget, and it’s been designed to be simple while producing excellent high quality results with most product types.

Enjoy!

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6 Ingredients for a Good Ecommerce Blog


There are a few key ingredients to improve your blog and make it something worth sharing. Although it may be increasingly difficult to stand out from the crowd, it's still very important to have an awesome blog that compliments your online store. 

Here are 6 ingredients that make up a good ecommerce blog with Shopify stores as examples:

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5 Data-Driven Tips for Smarter Pinterest Marketing

Pinterest and ecommerce are like peanut butter & jelly. You’re selling things people want, Pinterest is a place for people to pin things they want. You have product photos, Pinterest loves photos. It’s no surprise that in 2012 Shopify found that the average order value from Pinterest traffic was $80, double that of Facebook.

We recently conducted a Pinterest analysis of our own. While our data set didn’t include revenue, it did reveal some interesting (and applicable) insights on Pinterest user behavior. For example, we found that:

  • Pinterest is dominated by women: 92% of all pins are made by women
  • Pinners keep on pinning: 84% of female users are still pinning in their fourth year of using Pinterest
  • And quite a bit more…

In this post we’re going to share five data-driven tips for smarter Pinterest marketing.

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Celebrating 8 Years of Ecommerce: 14 Shopify Stores Launched in Our First Year

Today, Shopify officially turns 8 years old! On June 2nd, 2006, our founders flipped the switch and Shopify emerged from its beta state and came to life. That year, our first merchants took a leap of faith, and many are still with us today. This post is dedicated to the pioneers of our merchant community.

So the story goes with many now-successful startups, we were lean and scrappy in the early days. One of our first offices was a coffee shop called Bridgehead in Ottawa, Canada. Shopify’s founders coded and schemed over cups of coffee and free wifi. Today, that shop is one of our merchants, selling beans, tea and merchandise, online across North America.

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How to Design an Online Store Logo

At Shopify, we find that online stores that have gone the extra mile on branding and awesome online store logos bring in a significant amount more in revenue compared to those that haven’t. 

The fundamentals to creating and running a successful online business are taken care of by Shopify, offering up a fast and reliable service worldwide, with quality themes to make the shopping experience really enjoyable. What Shopify can’t do, is give your shop a personality, deliver a message, or make your brand really stick out from the competition. That's where branding and a great online store logo come into play.

There’s no better way to give your site an immediate personality than with an awesome logo. For the average shopper a brand is just a product identifier — it isn’t just another iPad case, it’s a DODOcase. The logo is a pivotal piece to this branding, and shouldn’t be overlooked. Fret over the details with it, make sure it appeals to your target market and conveys your primary message. Logos are best kept simple; great typography or a pictogram is often more than enough.

Here are 3 easy ways to design an online store logo: 

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Inbound Marketing for Ecommerce

While some forms of marketing march up and place their room key on the bar, inbound marketing takes the subtle approach. It takes you out for a nice dinner, strikes up a thought provoking conversation, and kisses you goodnight on the cheek. The result? A long-term, valuable relationship that will eventually lead to... sales.

In this article I'm going to define inbound and outbound marketing. I'll give you the reasons that outbound marketing is on the decline, and I'll also give you 6 reasons you should consider using inbound marketing techniques for your ecommerce store.

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The Top 10 Articles on the Shopify Blog in 2014

Here on the Shopify blog, our goal is to help aspiring ecommerce entrepreneurs find a product to sell, and help existing merchants build long-term, successful businesses.

To achieve that, we create high-quality, free content around a range of topics that cover everything from coming up with product ideas, to building and designing your store, and of course generating traffic and sales.

This year we created almost 200 blog posts and we’ve gone through them all to pull out the 10 most popular articles for you below.

Enjoy.

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