This guest post is by Jeff Delacruz a founding member & photographer at Products On White Photography.
If there’s one thing that’s true when it comes to ecommerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And big part of having an attractive website these days also means having high-quality, beautiful product photography.
But it's not just aesthetics we're talking about. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon where they are displayed alongside those of your competitors.
But when you're just starting out, getting your product photos shot can be an intimidating prospect because good photography can be expensive. There are hundreds of product photography tools to help you get the job done yourself. As business owners with lean start-up roots, we understand this more than anyone, and as a company that works with small businesses everyday, we also know that sometimes the money’s just not there. If that’s you, and your budget is tight, have you thought about taking the DIY approach to taking your own images? It’s not as hard as you might think.
There are lots of techniques for shooting successful product photography, but the one I’m going to show you is commonly known as The Window Light Technique. From someone who photographs products everyday, this tutorial has been specifically crafted for business owners on a budget, and it’s been designed to be simple while producing excellent high quality results with most product types.