53 search results for “ecommerce adwords”

Google AdWords Conversion Tracking for Ecommerce


You can't optimize anything unless you know what parts are working and which aren't. 

In this article you're going to learn the basics of Google AdWords Conversion Tracking. We'll cover what it is, how it works, and why you need it for your ecommerce store. Imagine this: You have an ecommerce store, and you use Google AdWords to drive traffic. You're spending part of your marketing budget on clicks each week, and you control your costs using your daily budget via your campaign settings. You let the campaign run for two weeks, and you check your online sales stats regularly over this period. At the end of the two weeks, you do a final tally of your  sales, also checking how many clicks you received on your ads and how much you spent on these clicks. You have your sets of numbers in place, except there is one small problem – you don’t know how many of these clicks translated into sales on your website!

Seems crazy, right? You wouldn’t pay a mechanic to fix your car if you didn’t know what they had fixed! So, why would you spend money on AdWords clicks without somehow tracking the return on and value of these clicks?

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5 Ecommerce AdWords Tips from an Ex-Googler


Advertising on Google AdWords can be one of the most cost-effective ways to market your ecommerce store – if done right. That can be a big ‘if’- given that AdWords is a complex system which requires constant monitoring of your campaigns, as well as keeping up to date with the latest trends and developments - something which can be tricky for a busy business owner to manage. In this article, I will give you some quick-fire tips and tactics to help you better manage your AdWords campaigns, and to help you capture opportunities your competitors may be missing out on.

Here are 5 tips to improve your Google AdWords campaigns:


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Manage Your Google AdWords Campaigns More Efficiently With Dynamic Search Ads


This is Part 4 of our Google AdWords series by ex-Googler Anton McCarthy. 

Are you an online store owner who has to manage a site with dozens, hundreds or perhaps even thousands of products? Managing your ads and keywords to reflect the availability of your products in stock takes a lot of time. Do you wish there were a quicker, easier way to manage your campaigns, freeing you up to spend less time on AdWords - and more time on your business?

Well, Google has a solution for you. Introducing: Dynamic Search Ads.

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Understanding AdWords Keyword Matching to Increase Sales By an Ex-Googler

Introduction

To run a successful Google AdWords campaign, you NEED to understand keyword matching. It's one of the key factors in the set-up and management of a high-performing, cost-effective Google AdWords campaigns, especially for ecommerce stores. Using keyword matching, Google allows you to control which keywords searches may cause your ad to show. Therefore, it is crucial that you understand how keyword matching works, and how best to use it to your advantage.

Let’s examine each match type, and the benefits of each one.

Google AdWords keyword match types include:

  1. Broad match
  2. Broad match modifier
  3. Phrase match
  4. Exact match
  5. Negative match
Now lets dig deep into each type and I'll tell you exactly how to leverage them to increase ecommerce sales.

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Ecommerce Marketing: The Big Picture – Part 1

Ecommerce Marketing: The Big Picture – Part 1

Instead of diving head first into another new, advanced, and complex marketing strategy, which these days tend to turn up more frequently than they used to, we’re going to try and take a step backwards to look at the bigger picture of basic ecommerce marketing and its latest tools. This is a good way for old timers to brush up on some of the basic strategies that they’ve forgotten about, while also getting the new-comers familiarized with some of the basic marketing jargon.

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22 Awesome Shopify Ecommerce Stores Made in New Zealand

Last year, 63% of New Zealanders purchased something online which amounted to $2.68 billion in sales.
New Zealand has a thriving ecommerce industry - and thousands of New Zealanders are running successful online stores with Shopify.

This year we're running our third Build-A-Business competition and it's open to all entrepreneurs in New Zealand to participate. All you have to do is open an online store with Shopify and start selling. Tim Ferriss, Eric Ries, Daymond John & Tina Roth Eisenberg will mentor you throughout the competition, and you'll have a chance to win one of four prize packs that include a $50K investment, a VIP trip for two to NYC to meet the mentors, $20K in Google AdWords credits, and a feature article in Fast Company. 

To celebrate New Zealand's many ecommerce entrepreneurs, we've rounded up 22 beautiful and successful online stores powered by Shopify: 

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Acquisition vs. Retention: Should Your Ecommerce Business Play Offense or Defense?

Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more visitors and buyers. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently.

The best ecommerce marketing strategies incorporate the right balance of both acquisition (offense) and retention (defense).

The right balance depends on the makeup of your store. In this post we will look at how to create winning strategy for your store.

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17 Ways to Make Your First Ecommerce Sale

Have you ever walked into a bar, restaurant, or other small business and saw money framed and mounted on the wall like a trophy or work of fine art?
For many businesses that first sale, first dollar earned is a monument, marking the transition to a real revenue-generating concern. Unfortunately, brand new online retailers sometimes open to something like the sound of crickets chirping.
Here are 17 ways to make your first online sale even before Google or Bing have bothered to notice you:

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22 Beautiful Australian Shopify Stores


Industry experts forecast Australia's ecommerce market to reach $37 billion in revenue by 2013.

Thousands of Australians have built and run successful online stores with Shopify. Last year we ran a Build-A-Business competition which saw over 3,000 new online stores created. Interestingly, Australian ecommerce stores accounted for 8% of participants, but made up an impressive 38% of the leader-board. Lesson learned? Australian entrepreneurs build awesome online businesses. 

This year we're running our third Build-A-Business competition and it's open for Australian entrepreneurs to compete. All you have to do is open an online store with Shopify and start selling. Tim Ferriss, Eric Ries, Daymond John & Tina Roth Eisenberg will mentor you throughout the competition, and you'll have a chance to win one of four prize packs that include a $50K investment, a VIP trip for two to NYC to meet the mentors, $20K in Google AdWords credits, and a feature article in Fast Company. Last years Australian winners were: FlockStocks, My Footy Boots, and Opena Case.

To celebrate Australian ecommerce entrepreneurs, we've rounded up 22 beautiful and successful online stores powered by Shopify: 

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