Results for 'ecommerce adwords'

5 Ecommerce AdWords Tips from an Ex-Googler

Advertising on Google AdWords can be one of the most cost-effective ways to market your ecommerce store – if done right. That can be a big ‘if’- given that AdWords is a complex system which requires constant monitoring of your campaigns, as well as keeping up to date with the…

Google AdWords Conversion Tracking for Ecommerce

You can't optimize anything unless you know what parts are working and which aren't.  In this article you're going to learn the basics of Google AdWords Conversion Tracking. We'll cover what it is, how it works, and why you need it for your ecommerce store. Imagine this: You have an…

Understanding AdWords Keyword Matching to Increase Sales By an Ex-Googler

IntroductionTo run a successful Google AdWords campaign, you NEED to understand keyword matching. It's one of the key factors in the set-up and management of a high-performing, cost-effective Google AdWords campaigns, especially for ecommerce stores. Using keyword matching, Google allows you to control which keywords searches may cause your ad…

Build-A-Business Launch

Build-A-Business Launch Welcome to Shopify's brand new Build-A-Business blog! We've launched the blog in tandem with the Build-A-Business contest to serve as the hub for all kinds of information about starting a new ecommerce business.

Ecommerce Marketing: The Big Picture – Part 1

Ecommerce Marketing: The Big Picture – Part 1 Instead of diving head first into another new, advanced, and complex marketing strategy, which these days tend to turn up more frequently than they used to, we’re going to try and take a step backwards to look at the bigger picture of…

17 Ways to Make Your First Ecommerce Sale

Have you ever walked into a bar, restaurant, or other small business and saw money framed and mounted on the wall like a trophy or work of fine art? For many businesses that first sale, first dollar earned is a monument, marking the transition to a real revenue-generating concern. Unfortunately,…

8 Tools to Research Your Competition

Gathering competitive intelligence is an often overlooked strategy for ecommerce merchants. Sometimes the best way to take your ecommerce store to the next level is by gaining a deep understanding of how your competitors operate. If you don't know what your competitors are doing, it's difficult to make intelligent decisions…

Free $50 in Facebook Ad Credits for Shopify Stores

We have partnered with Facebook to offer all existing and new Shopify merchants $50 in free Facebook Ad Credits - as long as you haven't advertised with Facebook yet. This is in addition to the $100 in Google AdWords credits, and $100 in Amazon Product Ads credits Shopify store owners…

22 Awesome Shopify Ecommerce Stores Made in New Zealand

Last year, 63% of New Zealanders purchased something online which amounted to $2.68 billion in sales. New Zealand has a thriving ecommerce industry - and thousands of New Zealanders are running successful online stores with Shopify. This year we're running our third Build-A-Business competition and it's open to all entrepreneurs in New…

Create an online store in minutesTry Shopify Free