10 search results for “ecommerce api”

What is Heartbleed and How Does it Affect Your Ecommerce Website?

Earlier this week, a security flaw known as Heartbleed was published that affects approximately two-thirds of all websites that use SSL encryption. This issue greatly impacts ecommerce websites because every online store that accepts credit cards must use SSL encryption.

Since its disclosure, there have been many news reports about Heartbleed and how it’s affecting websites, software and services across the internet. We want to provide more details on Heartbleed and how it affects ecommerce merchants. Most importantly, we want to stress that merchants and their customers using Shopify are safe from Heartbleed. 

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HackDays Toronto, and Shopify will be there – Saturday, February 12th!


Creative Commons photo by paul (dex). Click to see the original.

HackDays -- the gatherings that bring together Canada's brightest geeks to build projects in a single day -- kicks off 2012 with a session in Toronto on Saturday, February 12th. This one's an interesting one, as it's a part of the extended Social Media Week, the global multi-city conference taking place from February 13th through 17th. Here's a quick explanation of what Social Media Week, and this year's theme, Empowering Change Through Collaboration, are all about:

In keeping with the idea behind Social Media Week and HackDays' spirit of building stuff with readily-available APIs, the theme of this Toronto HackDay is "Apps for Good". Take the APIs -- including Shopify's ecommerce API -- to build applications that can change the world around us for the better. You'll have a day to do it, and the best apps, as determined by a panel of judges, will be awarded prizes (the prizes are usually pretty sweet: we've handed out MacBook Airs and iPads to the winners).

Shopify will be there! More specifically, I'll be there, representing Shopify, along with some other Shopifolks, to help run the event, help participants with the Shopify API and generally provide moral support to everyone there. We'll also be sponsoring the event and providing a prize for the best use of our API.

If you're looking to take on a hacking challenge and put your skills to the test, meet your fellow geeks and build an app for the greater good, HackDays Toronto is for you!

[ This article also appears in Global Nerdy. ]

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Attention Contract Developers: Shopify Wants You!

Shopify has some big customers with online stores that need apps written for them. We've been getting a lot of custom work requests from customers who need applications for their ecommerce website's fulfillment workflow - that is, making sure the right things get put into the right boxes, and sending them to the right people for the right price. We also get requests for other things that online shops need: analytics, promotions, CRM-integration-jazz, or some kind of automatic client-retention. But for now, I'd like to talk about fulfillment.

Fulfillment: it's that part of the shopping cart transaction where the order has been placed and paid for, and now it's time to send something to the customer. This sort of app is a web application that will typically talk to a couple of APIs:

  • The Shopify API, which will have the relevant data from the shop, most notably information about the order that was placed,
  • Webhooks (see Dave Underwood's Syncing with a Store tutorial in the Shopify Wiki to find out what they are. Webhooks are used for about 90% of all Shopify apps),
  • and some fulfillment API, which the app will use to get the order to the customer.

If you're looking for some contract programming work writing software that does useful stuff for reliable customers and you're a reliable, responsive type who can be counted on to write stuff that people need to make their businesses go, Shopify would like to pay you for your services. The application you're writing will be interacting with APIs, which means that you're free to use the programming languages, frameworks and technologies you prefer, as long as you can solve the problem. And because this project is about fulfilling ecommerce orders and not socially networked cat pictures, this  contract will pay nicely.

Is this the sort of development you can do? If so, drop me a line at joey@shopify.com and let's talk.

This article also appears in Global Nerdy.

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Why Email Marketing is the Key to Ecommerce Success

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online.

But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email.

According to recent research and surveys:

  • Email has an ROI of around 4,300% (according to the Direct Marketing Association)
  • 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  • 70% of people make use of coupons or discounts they learn about from email.
  • 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.

In other words, if your ecommerce business hasn't taken the time to adopt email marketing, then you're leaving money on the table.

And if these stats don't convince you, here are some other factors that might motivate you to start building your mailing list today.

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Write a Shopify/Twilio App and Win a MacBook Air, LEGO Mindstorms or a Kindle Fire!

"Shopify/Twilio Developer Contest": 1960s photo of a woman at a "futuristic" computer console

Shopify and Twilio are Holding a Contest!

Shopify, the ecommerce platform that makes it easy to set up online shops, is teaming up with Twilio, the platform for voice-over-phone, voice-online and SMS messaging, to create a developer contest where you’re challenged to write an app that makes use of both platforms.

Perhaps it’s an app that phones customers or sends them an SMS message when their order has been shipped. Or voice notification to a bricks-and-mortar store that tells the staff that a customer is coming to pick up their order. With a little creativity, some coding and our APIs, you can write an app that’s both useful and cool enough to win one of our prizes…

The Prizes

First prize: Macbook Air and Apple Cinema Display

First prize is from Shopify: it’s Edward from Shopify’s preferred rig! A hot-rodded 11-inch Macbook Air with 256GB solid-state drive and 1.8 GHz CPU along with a gigantic 27-inch Apple Cinema Display. Small and light for when you’re on the go, a nice big screen for when you’re at home, the office of wherever you decide to keep the display and plenty of horsepower to build apps.

Second prize: Lego Mindstorms robot

Second prize comes from Twilio and it’s a robot hacker’s dream: a stacked LEGO Mindstorms swag bag with the NXT 2.0, a bundle of touch, light and sound sensors, and a Bluetooth dongle to keep your creations connected. I, for one, welcome our new LEGO robot overlords.

Third prize: Amazon Kindle Fire

Third prize is a joint Shopify/Twilio effort: a Kindle Fire, the newest multi-touch full-color hotness from the world of ebook readers.

The Rules

We try to keep things simple – it’s about building cool apps, not being buried in regulations!

Okay, How Do I Get In on This Action?

This article also appears in Global Nerdy.

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The Shopify Fund

"The Shopify Fund: A cool million for cool apps": Stacks on hundred-dollar bills arranged into an "S" shape

Shopify Gets Funding (Again)!

If you haven’t heard the announcement yet, let me tell you: Shopify has secured a second round of funding – 15 million dollars’ worth.

"$15 million in funding (the budget for the film Slumdog Millionaire)": "Who wants to be a millionaire" scene from "Slumdog Millionaire"

We’ve been profitable for a while now, so landing this money wasn’t about survival; it’s about ambition. We’re aiming to be the number one ecommerce platform, so we’re using the money to fuel our growth: more staff, more stuff, and more services.

As we like to say, “When the train comes in, everybody rides!” And by everybody, I’m including developers who build on the Shopify platform.

Screenshot of the Shopify Fund page

That’s why I’m very pleased to announce the Shopify Fund!

The Idea Behind the Shopify Fund

"Supporting indie app developers": Photo of a software developer's home office

The idea behind the Shopify Fund is very simple: we want to support developers who build apps for the Shopify platform by giving them money so that they can work full-time for a few weeks on those apps without having to worry about paying their bills.

Dr. Evil, pointing his pinky finger at the corner of his mouthAnd I’ve got a million dollars to make it happen! Say it with me: One. Meeeellion. Dollars.

Many of us at Shopify, myself included, have worked at small or one-person development shops, so we know what it’s like to have to pick and choose projects in order to stay afloat. We hope that the Shopify Fund will make that choice easier and make it possible for you to build apps for our great ecommerce platform and fill your wallet at the same time.

The Shopify API and App Store

(This section’s for developers who aren’t familiar with Shopify. Feel free to jump ahead if this is old news to you.)

Bob Marley: "One love, four verbs"

Those of you new to Shopify might not be aware that it’s not just a hosted ecommerce system, but also a platform that offers a RESTful API. This API gives you the capability to programmatically perform many of the actions that a shopowner can perform from his or her control panel. With the API, you can automate tasks to make shopowners’ and customers’ lives easier, provide shopowners with different views and insights into their shops’ data, integrate Shopify with a world of online services and generally expand that capabilities of Shopify shops.

(If you’d like to know more about Shopify’s API, check out our API documentation.)

Screenshot of Shopify's App Store

Shopify also provides a place for developers to sell their Shopify apps: the Shopify App Store. It’s a one-stop shop that:

  • Makes it easy for shopowners to browse, purchase and install apps for their Shopify shops
  • Makes it easy for developers to reach a market of over 15,000 active shopowners and make money (there’s an 80/20 revenue share; you get 80% of the sale price of your app, Shopify gets 20%)

In 2010, almost half of our active shopowners had installed at least one app.

How the Shopify Fund Works

"Got an App Idea?": lightbulb

If you’re a developer with an idea for a Shopify app, we’d like to hear from you! Drop us a line at fund@shopify.com and we’ll evaluate your idea. If we think it’s worth funding, we’ll provide an advance in the neighbourhood of $5,000 to $10,000 (and hey, maybe more if we think it’s going to be big) on future sales in the App Store.

If this sounds like a literary advance, that’s because that’s the model we’re using – but a little bit nicer. Here’s a quick description of how it works:

  1. If we think your app idea’s a good one and we fund it, we’ll give you half the advance up front.
  2. Once you finish the app, you get the other half of the advance.
  3. Your app goes in the store. Until the app’s sales reach the amount of the advance we gave you, the revenue share is 50% for Shopify, 50% for you. That’s right, you’ll still be making some money!
  4. One the app’s sales reach the amount of the advance we gave you, the revenue share goes back to the standard 20% for Shopify, 80% for you.

Gecko playing with an Xbox 360 controller: "Mad Skills: I has them"

If you have programming skills but can’t think of any Shopify app ideas, check out the App Wishlist in our wiki. It’s full of ideas, and one of them might be right up your alley.

If you still can’t think of any Shopify app ideas but have killer programming skills and would like to work on a Shopify app, we’d still like to hear from you. We might be able to assign you to a project of our choosing.

Once Again…

Screenshot of the Shopify Fund page

…be sure to check out the new Shopify Fund page and if you’re interested, drop us a line at fund@shopify.com to find out more or to propose an app that you’d like to have us fund!

Keep an eye on this blog as well: we’re going to be talking about building apps on the Shopify platform for the next little while.

[ This article also appears in Global Nerdy. ]

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1 year old!

We released Shopify to the public on June 2. 2006. Wow. Has it already been a year?

Shopify’s success has been nothing short of amazing. Millions of dollars worth of products have been sold courtesy of our software and we managed to attract some of the best designers in the industry to create Shopify stores and themes. Tens of thousands of stores have opened shop and hundreds more join them every week.

The quality of the design work we see daily is the most gratifying aspect of Shopify’s success. Jaded Pixel has always been a very visual company and it’s great to see that good design attracts good design.

But not only did we revolutionize the tired ecommerce industry on the visual design front; the code of Shopify is also much talked about in web development circles. In fact, you could hear people discussing Shopify in the presentations and in the corridors during the recent RailsConf in Portland. We love open source and we contributed a lot of projects back to the community. Without open source Shopify could never have been made. Amongst the contributions were endless enhancements to the Ruby on Rails project, the release of our template language Liquid and our payment processor library ActiveMerchant.

To celebrate our birthday we commissioned Jared Burns of Scrapbook your memories and Vorsat fame to create a new theme for us: Vogue. It’s now available in the Look & Feel section ready to be applied.

Vogue Ecommerce

Vogue is our most flexible theme so far. There are some tutorials for customizations on the demo page such as Adding a logo and Switching Color Palettes.

What’s to come? Jaded Pixel is 100% committed to Shopify and this will remain our focus. Our goal this year will be to make Shopify work better for bigger merchants and help with the promotion of our customers’ products. Things you will see in Shopify in the future:

  • API support to make it dead easy for third party applications to extend Shopify
  • Digital goods
  • Bulk import / export
  • Integration with shipping services such as USPS
  • The Shopify Marketplace

Here are just a few of the things we integrated in the first year of Shopify:

  • Bring your own domain feature
  • Internationalization support of the checkout process. 34 complete translations done by the community!
  • Robust search system
  • OpenID support for login and signup
  • Discount codes
  • Marketing tab to help drive traffic to your store
  • Dashboard tab with realtime visitor statistics
  • Admin-wide quick search feature
  • Fulfillment services support
  • Taxation options for European countries (VAT)
  • Support for sitemap.xml
  • Microformats
  • COD, Money order, Direct debit
  • 5 new themes
  • 19 new payment gateways
  • Google Checkout integration
  • Paypal Payments Pro integration

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