39 search results for “ecommerce development”

List of 50 Must Follow Twitter Accounts for Ecommerce Entrepreneurs

List of 50 Must Follow Twitter Accounts for Ecommerce Entrepreneurs

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Twitter is one of the best places for ecommerce entrepreneurs to get awesome info to help grow their online store. With a few hundred million different Twitter accounts, it's tough to decide who to follow. To help all the entrepreneurs out there, I've put a list of 50 must follow Twitter accounts for ecommerce entrepreneurs. Check them out below, and follow them here.

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Mobile Now Accounts for 50.3% of All Ecommerce Traffic

Mobile Now Accounts for 50.3% of All Ecommerce Traffic

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Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online.

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Shopify Apps and the Shopify Fund

The Shopify Fund is a one million dollar pool of money that we’re using to encourage the development of apps built on Shopify’s ecommerce platform. We’ve funded the first four apps, which I’ve summarized in this article, and we’re on the lookout for more! The video above (4 minutes, 11 seconds) explains both Shopify apps and the Shopify Fund.

If you’re an app developer and want to get in on some of this Shopify Fund action, take a look at the Shopify Fund page and use the form to tell us about your app idea! We might fund it.

If you’ve already applied for the Shopify Fund but aren’t one of the first four to get funded, keep working on your app idea and submit it to the Shopify App Store! The fund isn’t just about getting new apps built, but also enabling developers to work on improvements to their apps. Submit your app, go to the Shopify Fund page and tell us about it! We might fund that development.

If you’ve got an app in the Shopify App Store already and you have ideas for a revision, go to the Shopify Fund page and let us know what they are – we might fund that revision!

[ This article also appears in Global Nerdy. ]

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Deliberations

Deliberations

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A little while back, we announced the Shopify Fund, a one million dollar pool of money set aside to stimulate the development of Shopify apps, applications that made use of the Shopify API to extend, enhance and automate Shopify shops. We asked developers to submit their app proposals and if their app was chosen, we’d give them somewhere in the neighborhood of five to ten thousand dollars to take a few weeks to work on their app idea full-time, complete it and put it into the Shopify App Store.

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In the end, we received 143 app proposals – many of which were submitted on the deadline date, November 30th -- a considerable deal more than we’d expected. We’ve been spending the past couple of weeks deliberating over which apps should get funding in the Fund’s first round, in closed-room sessions not unlike the scene from 12 Angry Men shown above. We still have to have a few more discussions before we make our final choices, and we’ll announce which apps are getting funding in the new year.

If you didn’t get a chance to submit an app idea or if your app idea submission doesn’t get selected, don’t worry. This is just the first round, and we want to continue funding the development of apps through the coming months – both apps that you propose and apps that we have on our wishlist. The Fund will continue because:

  • We think it builds interest and excitement about the Shopify ecosystem. The number of responses we’ve received from the developers proposing apps seems to indicate this.
  • We want to make it possible for developers to have the time they need to build Shopify apps. By funding developers, we give them enough money so that they don’t have to take on any other clients and just work on an app full-time.
  • We want Shopify to be the ecommerce platform with the most capabilities. Shopify does a lot “out of the box”, and it does so much more when you extend it with apps. More apps means more capabilities and customizations, and we think that’s a good thing.

So keep an eye on this blog for announcements in the new year – not just about whose apps are being funded in the first round, but also for new chances for you to get funding to develop Shopify apps!

[ This article also appears in Global Nerdy. ]

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What’s Shaping the Future of Mobile Commerce

What’s Shaping the Future of Mobile Commerce

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You might have heard that Shopify took on 20 new people recently – that’s the result of acquiring Select Start Studios, a.k.a. “S3”, an award-winning mobile company. You’ve probably already guessed the reason: to stay ahead of the curve of ecommerce’s evolution.

With the explosion of mobile phones fuelled by the Apple and Android ecosystems couple with the explosion of online shopping fuelled by Shopify and the Esteemed Competition, ecommerce is rapidly morphing into mcommerce. This explosion is outpacing its predecessors: just as the adoption of web technologies outpaced the adoption of desktop tech, mobile adoption is outpacing web adoption. And just as the desktop and then the web changed the way we work and play, mobile is doing the same: only at a greater scale and with greater speed.

Mashable recently posted an article titled 5 Paradoxes Shaping the Future of Mobile Commerce, which makes some observations of the current mobile landscape and attempts to find what they mean for the future of ecommerce. We’re thinking about all these issues as we grow the Shopify platform, and as developers, designers and shopowners, so should you.

The “5 paradoxes” mentioned in the article are:

  1. Customers spend more time on their mobile devices than desktops. Of note are tablet users and especially iPad users, who generally have a higher level of education and income than general internet users.
  2. Mobile shoppers are more focused. This is especially true of search – where 70% of desktop search tasks are done in about a week, 70% of mobile search tasks are done in an hour!
  3. Click-through rates are higher on mobile than on desktop. Smartphones and tablets are showing higher click-through rates for search advertising than desktops.
  4. Mobile shopping peaks at night. Smartphone and tablet use peaks at night, which suggests that the living room couch is often your showroom.
  5. The mobile web is important. In most cases, it’s better by far for an online shop to concentrate on their mobile web presence rather than building an app for their customers to use.

The article goes into each point in greater depth; be sure to read it to get all the details.

Mobile is increasingly important to ecommerce, and it’s probably increasingly important to you. Keep an eye on this blog: we’ll be talking more and more about mobile commerce – what’s happening, what it means to you and how to take advantage of it, from the development, design and merchant angles.

[ This article also appears in Global Nerdy. ]

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How to Growth Hack Your Ecommerce Business for More Traffic and Sales

How to Growth Hack Your Ecommerce Business for More Traffic and Sales

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It seems like growth hacking is the latest marketing buzzword.

And for good reason. It's the mindset and methodology that's been used by famous Silicon Valley startups to achieve phenomenal growth. 

But now growth hacking is something marketers everywhere are attempting to understand and use to grow their own businesses.

So what exactly is growth hacking?

It’s still a new term for many and it can be easily confused with traditional marketing.

But there are a few key differences that set growth hacking apart from traditional marketing efforts and understanding how to adopt a growth hacking mindset could help you uncover new opportunities to drive more traffic, sales and most importantly, repeat customers to your business.

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Attention Contract Developers: Shopify Wants You!

Shopify has some big customers with online stores that need apps written for them. We've been getting a lot of custom work requests from customers who need applications for their ecommerce website's fulfillment workflow - that is, making sure the right things get put into the right boxes, and sending them to the right people for the right price. We also get requests for other things that online shops need: analytics, promotions, CRM-integration-jazz, or some kind of automatic client-retention. But for now, I'd like to talk about fulfillment.

Fulfillment: it's that part of the shopping cart transaction where the order has been placed and paid for, and now it's time to send something to the customer. This sort of app is a web application that will typically talk to a couple of APIs:

  • The Shopify API, which will have the relevant data from the shop, most notably information about the order that was placed,
  • Webhooks (see Dave Underwood's Syncing with a Store tutorial in the Shopify Wiki to find out what they are. Webhooks are used for about 90% of all Shopify apps),
  • and some fulfillment API, which the app will use to get the order to the customer.

If you're looking for some contract programming work writing software that does useful stuff for reliable customers and you're a reliable, responsive type who can be counted on to write stuff that people need to make their businesses go, Shopify would like to pay you for your services. The application you're writing will be interacting with APIs, which means that you're free to use the programming languages, frameworks and technologies you prefer, as long as you can solve the problem. And because this project is about fulfilling ecommerce orders and not socially networked cat pictures, this  contract will pay nicely.

Is this the sort of development you can do? If so, drop me a line at joey@shopify.com and let's talk.

This article also appears in Global Nerdy.

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