243 search results for “ecommerce marketing”

Basic Email Marketing for Ecommerce


Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.  

Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT, an awesome campaign can only be successful if you implement the right strategies to build a strong client base. If planned and executed properly, email marketing is the cheapest method to retain existing customers and enroll new customers for repeat purchases. In this post I'm going to share 4 easy tips on how to execute an effective email marketing campaign for your ecommerce store. 

I don't have to tell you that oftentimes people visit an online store, but don't end up buying anything. It's a sad but true reality. Research shows that visitors can be converted into customers by building a long-lasting relationship with them through frequent contacts and constant follow-ups. Email marketing is an effective way of achieving this. This approach is called permission based marketing, and has an estimated response rate between 5% and 20%. Not bad at all. 

Here are 4 strategies to help you run a successful email marketing campaign:


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Inbound Marketing for Ecommerce

While some forms of marketing march up and place their room key on the bar, inbound marketing takes the subtle approach. It takes you out for a nice dinner, strikes up a thought provoking conversation, and kisses you goodnight on the cheek. The result? A long-term, valuable relationship that will eventually lead to... sales.

In this article I'm going to define inbound and outbound marketing. I'll give you the reasons that outbound marketing is on the decline, and I'll also give you 6 reasons you should consider using inbound marketing techniques for your ecommerce store.

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Three of the Worst Marketing Techniques – and What to Do Instead

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing techniques. Yet many companies still use antiquated marketing methods that are ineffective at best and downright dangerous at worst.  

Below are three of the worst marketing techniques for today's online environment – and what you should be doing instead.

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The Joy of Marketing Book Giveaway


*Update: All of the Books Have Been Given Away

Last year we teamed up with the experts from The Joy of Marketing to provide you with a three-part series on digital marketing. Thousands of Shopify store owners watched the podcasts and participated in a live teleconference to learn new strategies to market their ecommerce store. 

The co-founders of The Joy of Marketing, Sarah Petty and Erin Verbeck, are launching a new book on April 24, 2012 entitled Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth. The book is about creating a profitable business without getting into a slash-and-burn price war with your competitors. Many online store owners feel the need discount their products in an effort to compete with the big guys, but Sarah and Erin will prove that there's a better way to compete. Your product is worth every penny.

To celebrate the upcoming launch of their new book, we're giving away a free hardcover copy to the first 500 Shopify store owners who sign up. Due to expensive international shipping costs (it's a heavy book), this offer is limited to addresses within the US. For those of you not in the US, we're happy to offer you an e-book version absolutely free! Bonus to our international customers: You saved some trees! Act quick because the books won't last long.  

Get Your Free Book

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Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else's opinion or influence. It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars. 

It makes sense, we regularly get advice from our friends on which TV shows to watch, movies to rent, or restaurant to go to. And, as end consumers ourselves, we wan’t to share our stories, the products we buy and the brands we choose. This becomes magnified when the buying experience and products are exceptional.

In this post, we will show you the three fundamental reasons referral marketing is so powerful, some examples of extremely successful referral campaigns, and provide you with seven tactical steps to build a powerful referral marketing engine for your business.

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