251 search results for “ecommerce marketing”

Basic Email Marketing for Ecommerce


Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.  

Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT, an awesome campaign can only be successful if you implement the right strategies to build a strong client base. If planned and executed properly, email marketing is the cheapest method to retain existing customers and enroll new customers for repeat purchases. In this post I'm going to share 4 easy tips on how to execute an effective email marketing campaign for your ecommerce store. 

I don't have to tell you that oftentimes people visit an online store, but don't end up buying anything. It's a sad but true reality. Research shows that visitors can be converted into customers by building a long-lasting relationship with them through frequent contacts and constant follow-ups. Email marketing is an effective way of achieving this. This approach is called permission based marketing, and has an estimated response rate between 5% and 20%. Not bad at all. 

Here are 4 strategies to help you run a successful email marketing campaign:


Continue reading

Inbound Marketing for Ecommerce

While some forms of marketing march up and place their room key on the bar, inbound marketing takes the subtle approach. It takes you out for a nice dinner, strikes up a thought provoking conversation, and kisses you goodnight on the cheek. The result? A long-term, valuable relationship that will eventually lead to... sales.

In this article I'm going to define inbound and outbound marketing. I'll give you the reasons that outbound marketing is on the decline, and I'll also give you 6 reasons you should consider using inbound marketing techniques for your ecommerce store.

Continue reading

Three of the Worst Marketing Techniques – and What to Do Instead

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing techniques. Yet many companies still use antiquated marketing methods that are ineffective at best and downright dangerous at worst.  

Below are three of the worst marketing techniques for today's online environment – and what you should be doing instead.

Continue reading

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).

Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.

Continue reading

The Joy of Marketing Book Giveaway


*Update: All of the Books Have Been Given Away

Last year we teamed up with the experts from The Joy of Marketing to provide you with a three-part series on digital marketing. Thousands of Shopify store owners watched the podcasts and participated in a live teleconference to learn new strategies to market their ecommerce store. 

The co-founders of The Joy of Marketing, Sarah Petty and Erin Verbeck, are launching a new book on April 24, 2012 entitled Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth. The book is about creating a profitable business without getting into a slash-and-burn price war with your competitors. Many online store owners feel the need discount their products in an effort to compete with the big guys, but Sarah and Erin will prove that there's a better way to compete. Your product is worth every penny.

To celebrate the upcoming launch of their new book, we're giving away a free hardcover copy to the first 500 Shopify store owners who sign up. Due to expensive international shipping costs (it's a heavy book), this offer is limited to addresses within the US. For those of you not in the US, we're happy to offer you an e-book version absolutely free! Bonus to our international customers: You saved some trees! Act quick because the books won't last long.  

Get Your Free Book

Continue reading

Ecommerce Marketing: The Big Picture – Part 1

Ecommerce Marketing: The Big Picture – Part 1

Instead of diving head first into another new, advanced, and complex marketing strategy, which these days tend to turn up more frequently than they used to, we’re going to try and take a step backwards to look at the bigger picture of basic ecommerce marketing and its latest tools. This is a good way for old timers to brush up on some of the basic strategies that they’ve forgotten about, while also getting the new-comers familiarized with some of the basic marketing jargon.

Continue reading