257 search results for “ecommerce marketing”

Inbound Marketing for Ecommerce

While some forms of marketing march up and place their room key on the bar, inbound marketing takes the subtle approach. It takes you out for a nice dinner, strikes up a thought provoking conversation, and kisses you goodnight on the cheek. The result? A long-term, valuable relationship that will eventually lead to... sales.

In this article I'm going to define inbound and outbound marketing. I'll give you the reasons that outbound marketing is on the decline, and I'll also give you 6 reasons you should consider using inbound marketing techniques for your ecommerce store.

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Basic Email Marketing for Ecommerce


Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.  

Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT, an awesome campaign can only be successful if you implement the right strategies to build a strong client base. If planned and executed properly, email marketing is the cheapest method to retain existing customers and enroll new customers for repeat purchases. In this post I'm going to share 4 easy tips on how to execute an effective email marketing campaign for your ecommerce store. 

I don't have to tell you that oftentimes people visit an online store, but don't end up buying anything. It's a sad but true reality. Research shows that visitors can be converted into customers by building a long-lasting relationship with them through frequent contacts and constant follow-ups. Email marketing is an effective way of achieving this. This approach is called permission based marketing, and has an estimated response rate between 5% and 20%. Not bad at all. 

Here are 4 strategies to help you run a successful email marketing campaign:


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A Beginner's Guide to Content Marketing

Today we're happy to unveil a free in-depth 15 part video series that will show you exactly how to develop a content strategy for your ecommerce store.

Content marketing is a very powerful way to build your brand, while increasing traffic, sales, and repeat business. It's also particularly important for those of you selling products that have no active search volume (nobody searches for your product on Google), which is often the case when entrepreneurs create a new product. 


In these videos we teach you easy to adopt techniques to help you grow your business and make more money.

It's important to note that although we call this series a beginners guide, we go over some very advanced techniques that everyone can learn from. 

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Three of the Worst Marketing Techniques – and What to Do Instead

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing techniques. Yet many companies still use antiquated marketing methods that are ineffective at best and downright dangerous at worst.  

Below are three of the worst marketing techniques for today's online environment – and what you should be doing instead.

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Ecommerce Marketing: The Big Picture – Part 1

Ecommerce Marketing: The Big Picture – Part 1

Instead of diving head first into another new, advanced, and complex marketing strategy, which these days tend to turn up more frequently than they used to, we’re going to try and take a step backwards to look at the bigger picture of basic ecommerce marketing and its latest tools. This is a good way for old timers to brush up on some of the basic strategies that they’ve forgotten about, while also getting the new-comers familiarized with some of the basic marketing jargon.

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