Results for 'ecommerce marketing'

Inbound Marketing for Ecommerce

While some forms of marketing march up and place their room key on the bar, inbound marketing takes the subtle approach. It takes you out for a nice dinner, strikes up a thought provoking conversation, and kisses you goodnight on the cheek. The result? A long-term, valuable relationship that will…

Basic Email Marketing for Ecommerce

Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.   Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT,…

A Beginner's Guide to Content Marketing

Today we're happy to unveil a free in-depth 15 part video series that will show you exactly how to develop a content strategy for your ecommerce store. Content marketing is a very powerful way to build your brand, while increasing traffic, sales, and repeat business. It's also particularly important for…

Three of the Worst Marketing Techniques – and What to Do Instead

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing techniques. Yet many companies still use antiquated marketing methods that are ineffective at best and downright dangerous at worst.   Below are three of the worst marketing techniques for today's online environment…

7 Common Marketing Mistakes To Erase

If your ecommerce marketing campaigns aren't living up to your expectations, then you're probably doing something wrong. Too many entrepreneurs are making easy to erase mistakes.  Here are 7 common marketing mistakes you need to avoid: 

Ecommerce Marketing: The Big Picture – Part 1

Ecommerce Marketing: The Big Picture – Part 1 Instead of diving head first into another new, advanced, and complex marketing strategy, which these days tend to turn up more frequently than they used to, we’re going to try and take a step backwards to look at the bigger picture of…

E-Commerce Marketing: The Big Picture - Part 2

Ecommerce Marketing: The Big Picture - Part 2 Having secured a good strategy outside of the store to face the challenge of luring customers to click on the links that end up at your shop, it’s time to give thought to the other side of ecommerce marketing that takes place…

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