Results for 'ecommerce seo'

SEO for Ecommerce: Get Rank, Get Found, Get Customers

  This is a Guest Post by Krista LaRiviere, Cofounder & CEO of gShift Labs You have a great…


This is a Guest Post by Krista LaRiviere, Cofounder & CEO of gShift Labs

You have a great product, a great website and a super great ecommerce platform, and although Google probably isn’t going to buy your products, it is the one thing standing between you selling a handful of widgets versus setting new sales records.

If your prospects can’t find you at the Google search box, then it is well worth your time to optimize your content, keywords and entire web presence for organic search. And you want to because of the 12 billion Google searches that were performed last month; 85% of those searchers are most likely to click on the organic side (left-hand side) of the search results.

Fortunately, the new Shopify search engine optimization (SEO) features provide a solid foundation for your search engine findability efforts. Check them out if you haven’t discovered them yet.

Getting to the top of Google’s search results requires ongoing commitment to optimizing your entire web presence. 

Here are five SEO tips and tactics that will help you improve your search engine rankings, increase eyeballs to your online store and improve sales:

1. Find Out How You Rank

Before investing any time in SEO it’s best to understand how you currently rank for the keywords that you want to be found for. Accurate SEO rankings are challenging to obtain because Google personalizes search results for everyone.

If you go to the Google search box and search on your own product, it may appear as though you are #1 because you’ve likely searched on the keyword before and Google is personalizing the search for you. However, a prospect searching for your product for the first time might see your website or product page ranked #7.

SEO ranking results are also different by country. So if you’re located in France but trying to be found on Google.com, it can be tricky to find out your actual SEO ranking. Here are two ways to get more accurate search results:  

  • To get unpersonalized search results from Google, simply open a separate window "incognito" and the results won't reflect your prior search habits. 
  • To access Google.com if you're in a different country, you'll have to follow the step that's listed above, then after you type in your search word/term, type &gl=us at the end of the URL. 

Some store owners that are serious about their SEO rank prefer to use an SEO ranking tool. By using a specialized tool, you'll get daily reports with your store's organic rank across search engines, you'll also get a trending report of your web presence over time. 

2. Close The Keyword Gap

The keyword gap is a concept I use to describe the fact that your prospects are most likely using a different keyword to find your products and services compared to the keyword you would use. For example, if you are selling “gizmos” your prospects may actually refer to them as “gadgets” in the Google search box.

Closing your keyword gap is about understanding how your prospects and customers are searching and adjusting your keyword strategy to match their intentions.

The only way to close your keyword gap is through keyword research. Studying your website analytics as well as talking to your customers are two great ways to get started.

3. Publish Continuous Content

A strong SEO strategy starts with a continuous commitment to content. Content is at the heart of SEO. Without content, you’ll never be found in Google. Keep in mind that Google loves fresh, relevant content.

Start with evaluating your website and deciding if you think the content throughout your site could be improved. How do you take what you learned in #2 above and work those keywords into your content?

A regular blogging strategy will also boost and help maintain high SEO rankings when the content is optimized for the keyword phrases you are attempting to rank for. Brainstorm blog topics in advance. Think about stories about your products, the clients that love them, how they use them, etc. Post your blog content on your blog site and also Tweet it, Facebook it, YouTube It and Google+ it.

4. Publish Videos on YouTube

YouTube is the second busiest search engine only after its parent, Google. Once you close your keyword gap and have great content, putting in the extra effort to publish video content on YouTube and optimizing it for search will really pay off.

Not only will you be found when a prospect searches directly from the YouTube search box, but YouTube results can also be embedded in the Google search results page. This increases the likelihood of you occupying multiple rank positions in Google for your product. Who doesn’t want that?

Ensure you have sufficient links back to your website from the video page and reference the keyword in your voice over. And remember, your videos don’t have to be fancy or expensive.

5. Social Media Affects Your SEO 

According to both Google and Bing, social signals now account for 8% to 10% of their organic search algorithms. Your social media presence now matters to SEO! This means that Google is evaluating the volume of social signals that are being produced by your web presence.

A social signal can be a Twitter tweet or retweet, a Facebook Like or Share, or a Google +1. Here are a few tips to help increase your social signals:

  • Ensure you have the social sharing icons on every page of your website. Not just the home page, but every shopping cart page. It is about providing your shoppers with endless opportunities to click the Like or Share or Tweet button.
  • Incorporate Facebook into your site wherever possible. For example, add a Facebook Fan Box to your web pages as well as the Facebook Comments App to your blog.
  • If possible, add your customers to your Google + Circles and follow them on Twitter. They may reciprocate and retweet your product tweets or share your content in their circles.
  • SEO Your Business Facebook Page.  There are even more tips and tricks available in this SEO Your Business Facebook Page How-To Guide

Conclusion

All this “SEO stuff” may sound daunting, but it doesn’t have to be. Take it one step at a time, spend an hour per day figuring it out and it will pay off. SEO results do not happen overnight, but they do happen. It is a never-ending process but one worth investing in.


This is a guest post by Krista LaRiviere, the Cofounder & CEO gShift Labs. They have an awesome App in the Shopify App Store that measures and reports on your SEO rank. The App is called Your Google SEO Rankings, it's only $5 / month, and has received very high satisfaction ratings. Check out gShift Labs website, follow them on Twitter, and also check out Krista on Twitter




10 Crucial SEO Tips for Ecommerce Entrepreneurs

How can you sell anything if customers can't find you? SEO, which is short for Search Engine Optimization, is…

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How can you sell anything if customers can't find you? SEO, which is short for Search Engine Optimization, is really important for your ecommerce store. In a nut shell, SEO is the process of improving the visibility of a website or online store in search engines. Why is that important? Because the higher you rank in search engines, the more traffic and potential customers get driven to your store.

There is no one size fits all strategy for SEO, and online store owners need to carefully assess their site to develop a customized SEO strategy and action plan to improve their search engine presence and traffic to their online store.

Here are 10 crucial SEO tips for ecommerce stores:

1. Don’t Rely Only on Pay Per Click (But Also Don't Forget it)

While many ecommerce sites fall back on a pay per click (PPC) strategy to create visibility for their store, the truth is that PPC costs continue to go up and once you stop paying for placement, your online presence disappears.

Also, some customers have an inherent distrust of sponsored links, banners, and other online ads. Ecommerce stores cannot solely rely on a PPC strategy and need to also implement organic SEO practices to help with their online visibility.

That said, recent Google research shows that when some web sites stopped using AdWords, 89% of the paid clicks did not shift over to organic, SEO clicks. So make sure you do use pay per click in addition to SEO.

2. Avoid Duplicate Content

Duplicate content is the enemy for search engines. However, since many ecommerce stores have a large amount of duplicate content as a result of product descriptions and lists, ecommerce sites tend to get penalized by search engines.

Therefore, online store owners need to assess their website and look for ways to reduce the amount of redundant and duplicate content that is present on their website. Careful usage of the rel="canonical" tag can help avoid these problems as well.

Shopify themes can automatically insert the rel="canonical" tag on all pages using one line of code. Learn how to use canonical URLs with Shopify.

3. Have a Content Strategy

Consistently adding unique and high quality content on a regular basis to your ecommerce site will not only add additional value for users, it will also help with your search engine ranking. Consider using your and add content that's related to the products and services that you sell.

All Shopify stores automatically include a fully functioning blogging platform that you can use to publish such content.

4. Don’t use the Manufacturer Product Descriptions

Building your product database can be a time consuming process, and in an attempt to save time, many online store owners simply copy and paste the manufacturer’s product descriptions onto their website.

This is an SEO no-no! Always re-write every single product description to ensure that it is unique and search engine friendly. Remember to use several words that people are most likely to search for.

5. Optimize Product Images

Image search has become a very popular function that internet users are increasingly using to find products online. Therefore, ecommerce websites need to add related keywords into the ALT tags of every image on their website. Here's a blog post on how to setup ALT tags on Shopify.

For optimal effect, make sure that every keyword used for an image is directly relevant and avoid stuffing keywords into the alt tags.

6. Have Unique Meta Descriptions for Every Webpage

When it comes to onsite optimization, many ecommerce stores think that it's enough to use the same meta descriptions for each page. However, this is another SEO faux-pas! The meta description should be written for humans with the goal of helping your store get clicked once it shows up in search engines.

Shopify themes can automatically generate meta descriptions for each page. Click here to learn more.

7. Include Product Reviews

Since unique content is extremely important when it comes to SEO, having a field for users to add their product reviews is a great passive way to generate unique content for your ecommerce store.

The Shopify App Store includes several great product review apps for your store.

8. Link to your Products from the Home Page

A common error made by many ecommerce sites is burying their product pages deep within their link structure. This will not only make it more difficult for users to find products, it will also impact the product pages PageRank score, making those pages less likely to appear high in search.

Having product content only a link away from your home page will make them easier for both the search engines as well as your customers.

9. Optimize the Anchor Text

Adding keywords to the internal links on your website will help to enhance your stores visibility in search engines. Rather than using the typical “click here” link, link from text that includes the keywords the page you are linking to is trying to rank for. For example, instead of writing "click here to visit Shopify, the best ecommerce platform," write "visit Shopify, the best ecommerce platform."

Also, consider adding keyword rich links within the product descriptions to link to other similar products on your website.

10. Organize your Online Store for SEO

The way that you structure your store will impact its visibility. Consider structuring your ecommerce store so that it includes a number of landing pages. These pages can be specific to a brand or product type. Doing this gives you the opportunity to optimize for multiple pages and keyword groups, which will increase your site's visibilty in search.

Shopify includes content management (CMS) functionality, such as the ability for you to create such pages.

Bonus Tips

If you offer coupon codes for your customers, consider promoting them on coupon web sites and coupon forums. This should also help with creating free links to your store and can also help you get sales.

Also take the time to create a company profile on review sites such as Amazon, ConsumerSearch, Yelp, and Epinions. This will help easily build inbound links to you site and will help build legitimacy when people search for "yourstorename review".

Have any SEO suggestions that worked well for you in the past? Share them with other reader by leaving a comment below.


Ecommerce Roundup, Feb. 28

Here’s this week’s dose of “I’ve posted the best and not the rest” for you… The "2007 Ecommerce…

Here’s this week’s dose of “I’ve posted the best and not the rest” for you…

The "2007 Ecommerce Success Report" is available at RetailSolutionsOnline.com. The report, compiled by MarketLive.com , details the ecommerce sales over the 2007 Holiday season, what the trends and gains were, as well as the strategies that drove the results. There are some very interesting numbers in here, such as the comparison between early holiday and peak holiday conversions (a 66% increase) and a 27% increase in year over year revenue. Take a look and see if there is any information you can apply to your stores for next year.

Over on the Get Elastic blog you’ll find an educational article on SEO. It touches on the SEO Shenanigans a threat to Social Media debate, as well as providing great ideas for good search engine optimization that you can apply to your site.

ZenTrend’s has come up with a very innovative approach that combines ecommerce and customer driven content. Their iStyler allows customers to view potential future fashion offerings from their store and vote on whether they love it or hate it. As described by openPR.com , the customer then gets a direct say in whether or not a piece makes it to the virtual shelf – thus prompting return traffic as well as providing real feedback in what is sometimes a hit-and-miss decision for fashion buyers. Not to mention it is completely addictive.

There’s a fun podcast over at Startup Nation, where they interview Kevin Harmon from InflatableMadness.com on various approaches to ecommerce, including finding the best outlet for your products!

And finally…

Happy Birthday to you
Happy birthday to you,
Happy Birthday Ecommerce!
Happy Birthday to you!

Read the story of how the first ecommerce transaction took place on March 4, 1983 – with a 300 BPS modem and phone line, no less!

Google's Algorithm Update to Benefit Small Businesses

Last week, Google announced another update to their search algorithm that will penalize what they call “webspam," and…

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Last week, Google announced another update to their search algorithm that will penalize what they call “webspam," and reward high-quality sites that haven't went overboard with search engine optimization. The update is called Penguin, which some SEO practitioners are calling the “over-optimization penalty” has been expected for more than a month, since one of Google's top dogs Matt Cutts made comments about leveling the search results playing field at the South by Southwest (SXSW) festival in March. 

Cutts, who was taking questions as part of a panel titled, “Dear Google & Bing: Help Me Rank Better,” responded to concerns that some markets had been saturated with optimized content that provided poor quality search results and made it difficult for small or mid-sized businesses to compete with larger company with army of optimizers - often a difficulty faced among ecommerce store owners.

Here is part of his response: 

“The idea is basically to try and level the playing ground a little bit so all of those people who have sort of been doing — for lack of a better word — over optimization or overly doing their SEO compared to the people who are just making great content and trying to make a fantastic site — we want to sort of make that playing field a little more level. And so that’s the sort of thing where we try to make the Googlebot smarter." 

"We try to make our relevance more adaptive so that people don’t do SEO, we handle that and then we also start to look at the people who sort of abuse it, whether they put too many keywords on the page or whether they exchange way too many links or whatever they’re doing to sort of go beyond what a person would expect in a particular area and so that is something where we continue to pay attention and continue to work on it and it is an active area where we’ve got several engineers on my team working on that right now.”

If this new algorithm change, which Cutts officially announced on Google's Webmaster Central Blog last week, does, in fact, do what Cutts promised at SXSW, it could prove to be great news for small and mid-sized ecommerce merchants. As with all things related to the Google search algorithm, the particulars of this change are secret, but its safe to say Google will be focusing on penalizing sites that violate their quality guidelines

The following SEO practices are considered 'black-hat' optimization and will likely take the brunt of the new algorithms wrath: 

  • Hidden text and hidden links.
  • Cloaking or sneaky redirects.
  • Sending automated queries to Google.
  • Loading pages with irrelevant keywords.
  • Multiple pages, subdomains, or domains with duplicate content.

It's safe to assume most Shopify stores aren't practicing black-hat optimization, but that doesn't mean you shouldn't take note of this new algorithm change which is said to affect 3.1% of English language queries to a degree that a regular user might notice.

Cutts insists that Google is increasingly rewarding high-quality sites, so this change gives you a good excuse to go over your website and ensure you're properly optimized. A couple months ago I wrote an article entitled 10 Crucial SEO Tips for Ecommerce Entrepreneurs, which gives ten easy to implement strategies specifically written for online store owners. You should also check out Google's Webmaster Guidelines, a fairly comprehensive guide on how to help Google find, crawl, and index your site. 

When all is said and done, Google makes hundreds of algorithm changes every year, so you shouldn't expect anything drastic to come from this specific update; however, it's nice to hear that Google's top dogs are actively making changes to benefit small businesses who produce good quality content and don't have the funds to hire expensive SEO optimizers! 

Why a Custom Domain is Important for your Ecommerce Storefront

What's in a name? Well, everything, to be blunt. All Shakespeare references aside, it's your main identity for life and…

What's in a name? Well, everything, to be blunt. All Shakespeare references aside, it's your main identity for life and the only thing you'll take with you to your grave, if you want to be a little morbid about it. This holds true for having an easily identifiable custom domain (URL) for your ecommerce storefront.


It takes very little work to buy and set up a custom domain. It's simple and it can be done without having to leave Shopify. You can also integrate your online store with your existing website if you choose. Here are 5 reasons why having a custom domain for your ecommerce storefront will boost business:

  1. It's good for your image. Having an online shop with a generic URL does little to boost your presence on the Web. Using a custom URL like brownwatercoffee.com (awesome Shopify store selling delicious coffee FYI) will work wonders as it'll make you and your company seem more professional. It will help bring your customers back in the future too, as they'll find it much easier to remember the location of your online store.

  2. It will make your store more visible in search results. This will make it easier for your customers to find you when they want to grab that awesome product of yours they've heard about from a friend. Punching your company's name into a search engine like Google or Yahoo is far easier than having to remember a specific URL. This might seem counter-productive to buying and setting up a URL, but it will actually increase your position in search rankings.

  3. It's better for SEO. Owning your own domain is crucial for SEO because any of your Google rankings and the links to your site are all tied to your domain. if you switch domains, you best be aware of any SEO implications and the potential damage it can cause.

  4. It unifies your brand. Having a similar custom URL for your main website and your store helps avoid a disconnect between the two in your customers' minds. Bringing both together under the same URL (through a subdomain like shop.yourcompany.com) or very similar URLs (i.e. yourcompany.com and yourcompanyshop.com), will plant the seeds in your customers' minds that your company website and online store are cut from the same cloth.

  5. Customers expect you to have your own domain. As I've already said, getting a custom domain for your online store is incredibly simple. In fact, these days the majority of consumers will expect your store to have a custom URL. 

Inside An Ecommerce Entrepreneur's Brain

Running a successful ecommerce business requires a special set of skills. Whether it's SEO, social media, customer service,…

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Running a successful ecommerce business requires a special set of skills.

Whether it's SEO, social media, customer service, shipping and fulfillment or email marketing, often you need to be a jack of all trades.

What are some of the areas you find yourself spending the most time on in your business? Do you think all of these tasks belong here? Are there any we missed? Let us know in the comments.

To embed this Shopify graphic on your own site, just copy and paste the code below into your blog post or website.


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Three of the Worst Marketing Techniques – and What to Do Instead

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing…

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This is a guest post by Andrew Youderian of eCommerceFuel.com

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing techniques. Yet many companies still use antiquated marketing methods that are ineffective at best and downright dangerous at worst.  

Below are three of the worst marketing techniques for today's online environment – and what you should be doing instead.

1. Blog Commenting

This strategy involves leaving generic comments on blog posts that include a link to the site you're trying to market. It can be done manually but is more often generated by software that makes it possible to automatically spam the crap out sites and leave comments on thousands of blogs quickly.

Blog commenting is perhaps the most despicable, annoying and lowest form of online marketing in existence, as anyone with a WordPress site can attest. Worse, it's not even effective! Even IF a spammy comment is published, 99% of links posted in blog comments don't provide any kind of SEO benefit. Due to the special “no follow” tag added to links by most blogging platforms, Google and other search engines ignore them.

What to Do Instead:

Blog commeting isn't a good technique for building SEO authority but it can be a great way to generate highly targeted traffic to your website. Here's what to do:

  1. Find an article on a subject you know very well.
  2. Leave an in-depth, informative comment that adds to the conversation.
  3. Include a very applicable link at the END of the comment. 

People reading your comment have absolutely no reason to want to visit your website, so you need to give them one. Writing a thoughtful, in-depth comment showcases your expertise and builds trust with someone scanning through the piece.

And if you include an on-topic link after your top-notch comment, a large number of people will click through to your site. The mistake most people make is putting their link at the top of their comment before they've established any credibility – and people skip right over it.

This technique works best on sites that are highly trafficked. The picture below illustrates a comment I left on a Hacker News thread that resulted in more than 500 people visiting my blog:

2. Article Marketing/Spinning

Traditional article marketing usually consists of creating dozens of slightly different versions of an article and then blasting them across the web using a paid distribution service. If most veteran online marketers are honest, they'll admit to having done it in some form in the past, myself included. 

But it's a really poor choice for marketing today. Search engines like Google are getting really good at filtering out and discounting duplicate content online, and that's exactly what a thinly spun mass distributed article is. It's also really spammy, and Google has been cracking down heavily on low-quality techniques and backlink profiles with algorithm updates like Penguin. Even if this technique works for a short time to improve your rankings, there's a good chance you'll be penalized in the future.

What to Do Instead:

Instead of using a paid service to shoot out hundreds of copies of a generic article, approach individual sites one at a time and offer to write a unique piece specifically for their visitors. You can then include a few tasteful and applicable backlinks to your site in the piece.

This approach takes much more time but is a much better long-term approach. You'll be able to get your articles posted on higher-quality websites, which will pass more authority (i.e., SEO power) back to your own site. Because you're specifically targeting the sites, you'll also be more likely to receive highly qualified direct traffic to your business. And, of course, you won't have to worry about Google penalties in the future.

For more information on how to use this technique, check out these resources:

Blindly Outsourcing Your SEO and Marketing

Marketing an ecommerce store well takes a tremendous amount of work, so it's understandable that people often consider outsourcing the process. But unfortunately many people will simply hire the cheapest person on oDesk who claims to be a marketing or SEO “expert,” which is a recipe for disaster. 

Low-quality marketing techniques like the ones we've discussed can leave a messy backlink and marketing profile that can permanently hurt your rankings, be extremely difficult to clean up and damage any legitimate marketing efforts you've already done.  

What to Do Instead:

If you're new to online marketing and are bootstrapping your first ecommerce business, I highly recommend that you do as much of the marketing and SEO work yourself as possible. Why?

  1. Learning to market is – hands down – the most valuable skill you can develop in business.  
  2. You'll need to know the ins and outs of marketing and SEO if you want to competently manage others doing it in the future.
  3. It will save you money that you can pour back into your business.
  4. You'll do a better job than 99% of low-end marketing freelancers.
  5. You'll know exactly what's going on and can avoid any dangerous or penalty-causing techniques.

If you do decide to hire someone else to market your business, you'll want to vet and manage them closely. I learned this lesson firsthand when I failed to properly manage an SEO firm I'd hired.

Because I'd worked with the company before, I assumed things were being run well and I failed to oversee their work. Only after my site was heavily penalized by Google's Penguin update did I realize that the process hadn't been managed well, and that they'd used some unsavory techniques. Ultimately, it was my fault because I abdicated responsibility and didn't check in on their work.

When outsourcing your SEO or marketing, make sure you vet candidates well. Check references, look at their past work and talk with them about how they'd structure a campaign. And once work starts, make sure you're checking in on a regular basis and monitoring progress. Because in the end, it's your business – not theirs – on the line.

For more information, see this video by SEO guru Rand Fishkin on how to choose a good SEO company.  

You Pay Now … or Later.

Marketing your ecommerce business online can be a tremendous amount of work. You can either put in the investment to create a quality, value-adding marketing campaign now OR pay the price later when  shady techniques permanently penalize your site's reputation or rankings.

Focus on quality marketing tactics despite the additional work and you won't regret it in the long run.


By Andrew Youderian, an eCommerce entrepreneur who's passionate about marketing, SEO and traffic generation. His blog, eCommerceFuel.com, is dedicated to helping individuals and small organizations build thriving online stores. For more information, check out his well-reviewed free guide to running an ecommerce business.

Introducing Store Grader: Instant Ecommerce Optimization Advice

Today we're happy to announce Store Grader, our new ecommerce optimization tool that analyzes and audits your online store and…

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Today we're happy to announce Store Grader, our new ecommerce optimization tool that analyzes and audits your online store and the latest addition to Ecommerce University.

Store Grader checks your site against four critical criteria:

  • SEO
  • Usability
  • Content and Social Marketing
  • Site Performance

In other words, Store Grader tells you if you're sending all the right signals to search engines, how user friendly your site is, whether you're using content to build an audience on social media and if you have clean markup that loads quickly.

These days, the web is constantly evolving and keeping up with the latest best practices for ecommerce websites can be difficult - especially if you're not a programmer or online marketing expert.

Store Grader takes the guesswork out of homepage optimization and let's you know how you're doing when it comes to getting as much traffic as possible from both search and social.

Oh, and did we mention it's free to use? :)

Take Store Grader for a spin and let us know how your site did in the comments!

List of 50 Must Follow Twitter Accounts for Ecommerce Entrepreneurs

Twitter is one of the best places for ecommerce entrepreneurs to get awesome info to help grow their…

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Twitter is one of the best places for ecommerce entrepreneurs to get awesome info to help grow their online store. With a few hundred million different Twitter accounts, it's tough to decide who to follow. To help all the entrepreneurs out there, I've put a list of 50 must follow Twitter accounts for ecommerce entrepreneurs. Check them out below, and follow them here.

Executives & Thought Leaders

Guy Kawasaki (@GuyKawasaki): Former Chief Evangelist of Apple.
Gina Trapani (@ginatrapani): Founder of Lifehacker.
Gary Vaynerchuk (@garyvee): Entrepreneur, author, and social media master.
Timothy Ferriss (@tferriss): Author, VC, and entrepreneur.
Seth Godin (@ThisIsSethsBlog): World famous author and marketer.
Evan Carmichael (@EvanCarmichael): Entrepreneur and branding expert.
Andrew Warner (@AndrewWarner): Founder of Mixergy.
Fred Wilson (@fredwilson): One of the most well known tech VC's in the world.
Hiten Shah (@hnshah): Co-founder of KISSmetrics.
Tobias Lütke (@tobi): Founder of Shopify.
Harley Finkelstein (@hfizzle): Chief Platform Officer at Shopify.
Steve Blank (@sgblank): Customer Development professor at Stanford.
Mark MacLeod (@startupcfo): Provides great financial advice for startups.
Micah Baldwin (@micah): Founder of Graphicly and startup advisor.
Jason Fried (@jasonfried): Founder of 37signals, co-author of REWORK.
Dharmesh Shah (@dharmesh): Founder of HubSpot and OnStartups.com
Steve Martin (@SteveMartinToGo): Every entrepreneur needs a good laugh.

SEO Masters

Rand Fishkin (@randfish): Founder of SEOmoz. SEO genius.
Matt Cuts (@mattcutts): Webspam guru at Google. Another SEO genius.

Analysts

Brian Walker (@bkwalker): VP & Principal Ecommerce Analyst at Forrester.
Gene Alvarez (@galvar60): VP & Ecommerce Researcher at Gartner.

Journalists, Reporters & Bloggers

Tricia Duryee (@triciad): All Things D reporter for Ecommerce and Gaming.
Ryan Kim (@oryankim): GigaOM tech writer.
Ben Parr (@benparr): Mashable tech guy, tweets about entrepreneurship.
Ivor Tossell (@ivortossell): Popular technology culture columnist.
Sarah Kessler (@SarahFKessler): Startups reporter at Mashable.
Jason Kincaid (@jasonkincaid): Mild-mannered reporter at TechCrunch.
Shawn Graham (@ShawnGraham): Business strategist and Fast Company blogger.
Vitaly Friedman (@smashingmag): Editor-In-Chief of Smashing Magazine.
Valerie Khoo (@valeriekhoo): Top Australian entrepreneurship journalist.
Malcolm Gladwell (@Gladwell): Author and journalist for The New Yorker.
Pamela Slim (@pamslim): Author of Escape from Cubicle Nation.

Retail & Ecommerce News

Shopify (@Shopify): Awesome ecommerce, and link to our blog.
Google Retail (@GoogleRetail): Latest industry news and data.
Shop.org (@shoporg): Tons of retail stats and info.
WSJ Small Business (@WSJSmallBiz): Updates from the Wall Street Journal.
Huffington Post (@HuffPostSmBiz): The best of HuffPost Small Business.
Practical Ecommerce (@practicalecomm): Useful commerce resources.
AMEX Open Forum (@OPENForum): Collective Ingenuity of Business Owners.
Bits (@nytimesbits): The New York Times business and tech blog.
Mashable (@mashable): Web culture, social media, and tech news source.
Entrepreneur Magazine (@EntMagazine): Resource for small businesses.
eCommerce News (@ecommerce): News feed from around the web.
Small Biz Technology (@ramonray): Tech and how it relates to business.
Linda Bustos (@Roxyyo): Runs a popular ecommerce blog.
Brian Tsuchiya (@StartupGuru): Startup advice for entrepreneurs.
Chris Pirillo (@ChrisPirillo): Content and communities expert.
Darren Rowse (@problogger): The guy behind Problogger.
Brian Clark (@copyblogger): Main Copyblogger dude.
Dear PR (@DearPR): What NOT to do when talking to media.
MailChimp (@MailChimp): Company blog, but they link to awesome content.

Easily follow these accounts here. 

**Think we missed someone? Tell us who we should add to the list in the comments. 

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