66 search results for “ecommerce seo”

SEO for Ecommerce: Get Rank, Get Found, Get Customers


This is a Guest Post by Krista LaRiviere, Cofounder & CEO of gShift Labs

You have a great product, a great website and a super great ecommerce platform, and although Google probably isn’t going to buy your products, it is the one thing standing between you selling a handful of widgets versus setting new sales records.

If your prospects can’t find you at the Google search box, then it is well worth your time to optimize your content, keywords and entire web presence for organic search. And you want to because of the 12 billion Google searches that were performed last month; 85% of those searchers are most likely to click on the organic side (left-hand side) of the search results.

Fortunately, the new Shopify search engine optimization (SEO) features provide a solid foundation for your search engine findability efforts. Check them out if you haven’t discovered them yet.

Getting to the top of Google’s search results requires ongoing commitment to optimizing your entire web presence. 

Here are 5 SEO tips and tactics that will help you improve your search engine rankings, increase eyeballs to your online store and improve sales:

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10 Crucial SEO Tips for Ecommerce Entrepreneurs

How can you sell anything if customers can't find you? SEO, which is short for Search Engine Optimization, is really important for your ecommerce store. In a nut shell, SEO is the process of improving the visibility of a website or online store in search engines. Why is that important? Because the higher you rank in search engines, the more traffic and potential customers get driven to your store.

There is no one size fits all strategy for SEO, and online store owners need to carefully assess their site to develop a customized SEO strategy and action plan to improve their search engine presence and traffic to their online store.

Here are 10 crucial SEO tips for ecommerce stores:

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Where to List Your Business Online and Why It Matters for Local SEO

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. 

If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.

So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:

  • Searching for address/location
  • Finding a business with desired product/service
  • Searching for a phone number
  • Finding out hours of operation
  • Getting driving directions
  • Discovering coupons/special offers
  • Reading ratings and reviews

If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to. 

In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.

Let's take a deep breath in and dive right into it. 

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Three of the Worst Marketing Techniques – and What to Do Instead

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing techniques. Yet many companies still use antiquated marketing methods that are ineffective at best and downright dangerous at worst.  

Below are three of the worst marketing techniques for today's online environment – and what you should be doing instead.

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Ecommerce Roundup, Feb. 28

Here’s this week’s dose of “I’ve posted the best and not the rest” for you…

The "2007 Ecommerce Success Report" is available at RetailSolutionsOnline.com. The report, compiled by MarketLive.com , details the ecommerce sales over the 2007 Holiday season, what the trends and gains were, as well as the strategies that drove the results. There are some very interesting numbers in here, such as the comparison between early holiday and peak holiday conversions (a 66% increase) and a 27% increase in year over year revenue. Take a look and see if there is any information you can apply to your stores for next year.

Over on the Get Elastic blog you’ll find an educational article on SEO. It touches on the SEO Shenanigans a threat to Social Media debate, as well as providing great ideas for good search engine optimization that you can apply to your site.

ZenTrend’s has come up with a very innovative approach that combines ecommerce and customer driven content. Their iStyler allows customers to view potential future fashion offerings from their store and vote on whether they love it or hate it. As described by openPR.com , the customer then gets a direct say in whether or not a piece makes it to the virtual shelf – thus prompting return traffic as well as providing real feedback in what is sometimes a hit-and-miss decision for fashion buyers. Not to mention it is completely addictive.

There’s a fun podcast over at Startup Nation, where they interview Kevin Harmon from InflatableMadness.com on various approaches to ecommerce, including finding the best outlet for your products!

And finally…

Happy Birthday to you
Happy birthday to you,
Happy Birthday Ecommerce!
Happy Birthday to you!

Read the story of how the first ecommerce transaction took place on March 4, 1983 – with a 300 BPS modem and phone line, no less!

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Google's Algorithm Update to Benefit Small Businesses

Last week, Google announced another update to their search algorithm that will penalize what they call “webspam," and reward high-quality sites that haven't went overboard with search engine optimization. The update, which some SEO practitioners are calling the “over-optimization penalty” has been expected for more than a month, since one of Google's top dogs Matt Cutts made comments about leveling the search results playing field at the South by Southwest (SXSW) festival in March. 

Cutts, who was taking questions as part of a panel titled, “Dear Google & Bing: Help Me Rank Better,” responded to concerns that some markets had been saturated with optimized content that provided poor quality search results and made it difficult for small or mid-sized businesses to compete with larger company with army of optimizers - often a difficulty faced among ecommerce store owners.

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A 5-Step Plan to Updating and Optimizing Your Online Store

Many times with the day-to-day hustle of running your online business, you end up cutting corners. Compounded over months (or years), things like outdated information, unoptimized product pages, missing SEO meta data and old (still active) coupon codes becomes serious problems causing lost traffic, revenue and sales opportunities.

Much like an annual physical checkup with your doctor, an online store checkup is meant to address these deficiencies as well as identify other potential issues before they become a problem. 

In this post, you’re going to learn an easy 5-step plan to get your store updated and in tip-top shape. 

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Why a Custom Domain is Important for your Ecommerce Storefront

What's in a name? Well, everything, to be blunt. All Shakespeare references aside, it's your main identity for life and the only thing you'll take with you to your grave, if you want to be a little morbid about it. This holds true for having an easily identifiable custom domain (URL) for your ecommerce storefront.

It takes very little work to buy and set up a custom domain. It's simple and it can be done without having to leave Shopify. You can also integrate your online store with your existing website if you choose. Here are 5 reasons why having a custom domain for your ecommerce storefront will boost business:

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