Results for 'ecommerce storefront'

Why a Custom Domain is Important for your Ecommerce Storefront

What's in a name? Well, everything, to be blunt. All Shakespeare references aside, it's your main identity for life and…

What's in a name? Well, everything, to be blunt. All Shakespeare references aside, it's your main identity for life and the only thing you'll take with you to your grave, if you want to be a little morbid about it. This holds true for having an easily identifiable custom domain (URL) for your ecommerce storefront.

It takes very little work to buy and set up a custom domain. It's simple and it can be done without having to leave Shopify. You can also integrate your online store with your existing website if you choose. Here are 5 reasons why having a custom domain for your ecommerce storefront will boost business:

  1. It's good for your image. Having an online shop with a generic URL does little to boost your presence on the Web. Using a custom URL like (awesome Shopify store selling delicious coffee FYI) will work wonders as it'll make you and your company seem more professional. It will help bring your customers back in the future too, as they'll find it much easier to remember the location of your online store.

  2. It will make your store more visible in search results. This will make it easier for your customers to find you when they want to grab that awesome product of yours they've heard about from a friend. Punching your company's name into a search engine like Google or Yahoo is far easier than having to remember a specific URL. This might seem counter-productive to buying and setting up a URL, but it will actually increase your position in search rankings.

  3. It's better for SEO. Owning your own domain is crucial for SEO because any of your Google rankings and the links to your site are all tied to your domain. if you switch domains, you best be aware of any SEO implications and the potential damage it can cause.

  4. It unifies your brand. Having a similar custom URL for your main website and your store helps avoid a disconnect between the two in your customers' minds. Bringing both together under the same URL (through a subdomain like or very similar URLs (i.e. and, will plant the seeds in your customers' minds that your company website and online store are cut from the same cloth.

  5. Customers expect you to have your own domain. As I've already said, getting a custom domain for your online store is incredibly simple. In fact, these days the majority of consumers will expect your store to have a custom URL. 

5 Steps to Jumpstart eCommerce Sales

5 Steps to Jumpstart Ecommerce Sales Beyond rock bottom pricing, there are several easy ways online retailers—both startups…

When the ecommerce model exploded onto the market, the ability for small businesses to open their doors to the world 24/7 revolutionized the retail industry. While that’s still true, the spread of ecommerce means that online retailers go above and beyond to stand out from the crowd. Beyond rock bottom pricing, there are several easy ways online retailers—both startups and established stores—can jumpstart their ecommerce sales.

1. Put your best face forward with a top-notch storefront. As the old adage goes, you never get a second chance to make a first impression, and this is particularly true among the often-fickle online shopper crowd. Whether you’re just beginning or looking to revamp an existing site, do not skimp on quality design. Create a storefront with a look and feel that will appeal to your customers, with superb navigation and exceptional usability. Use only high-quality photographs of your products to maintain a professional image.

At one time, developing a slick storefront required shop owners to either invest in costly web design software and training to try and build the site themselves or hire an expensive web designer to do it for them. Now, with professionally designed theme stores offered by the leading ecommerce platform providers, it’s never been easier to build an attractive, sleek, contemporary site in a matter of minutes.

2. Make it easy to buy. Ease of navigation is critical—the more complicated it is for your customers to find the products they want (and even those they didn’t yet know they wanted), the more likely they are to pass through without a purchase. Consider how your customers would shop for your products—by style, by application, by size, by feature or some other attribute—and organize your products in a way that most naturally aligns with their shopping style.

Don’t miss the opportunity to up-sell, offer add-on accessories, package promotions or “often bought together” products. Especially for stores offering non-essential or leisure items, this opportunity to capture an impulse buy can be a significant source of revenue. By offering discounts on bundles, you can make the customer feel like they’re getting a great deal and demonstrate that you appreciate their business.

Keep the checkout process as simple as possible. Avoid overwhelming shoppers with too much data input to reduce the number of abandoned shopping carts.

3. Be responsive to customers. While it should go without saying, maintaining exceptional customer service is vitally important in jumpstarting ecommerce sales. Besides processing orders quickly, make it easy for customers to contact you for help or to get their questions answered. When contacted, respond promptly and thoroughly to customer emails and phone calls with a personalized response. While a canned email to confirm receipt of the inquiry is okay, be sure to follow-up immediately with an actual, detailed reply. One shop, Callie’s Biscuits, has found a unique way to engage with even those customers who didn’t make a purchase: by following up on abandoned carts. Each week the store compiles the e-mail addresses of customers who abandoned orders and sends a personal message thanking them for their visit and asking whether they had any technical trouble in completing their order. As a result, many customers who’d forgotten about loading their cart often proceed to placing the order. It also provides an opportunity to gather customer feedback—if there was a specific reason they didn’t place the order, Callie’s can talk with the customer to resolve the issue and possibly turn the problem into a sale.

This kind of “unexpected” responsiveness can be quite refreshing to online shoppers who are more accustomed to being “out of sight, out of mind,” especially with larger retailers.

4. Add a personal touch. Certainly one of the key benefits of ecommerce is the automation factor. The ability to receive and process orders over the web can be a tremendous time and money saver. However, it’s important to maintain a personal touch with your customers that will help them to feel more connected with and appreciated by you and your business. Simple things, like a personalized hand-written note in the shipment box, can go a long way toward maintaining a personal connection with your customers without a significant time and cash investment.

5. Leverage social media. Integrating social media networks with your ecommerce presence is one of the most powerful ways to maintain customer engagement and drive sales. Aside from being extremely cost effective (Facebook, Twitter, YouTube and MySpace are all free services), it allows you to engage in and maintain a dialogue with your customers—and potentially reach an even greater audience through the social media connections of your existing customers.

It’s easy to begin driving sales with social media by posting to your networks about new products, services or other store news. Social network-exclusive discounts can also make your social media fans feel special and encourage them to share the “secret” of your business with their network.

Beyond direct sales, though, social media outreach can serve to position you and your company as an industry expert, a trusted resource for information about your niche market. By building this kind of relationship with customers in an indirect and comfortable way, you can build a loyal and lucrative following and grow your customer base exponentially with ease and relatively little investment.

In today’s crowded ecommerce marketplace, it’s crucial to leverage every available opportunity to differentiate your business and spur sales. With the right tools at your disposal—including a feature-rich, flexible and affordable ecommerce platform that can grow with your business—and creative ways to personalize your offering to truly speak to your customers’ desires, it’s never been easier to jumpstart sales and grow your ecommerce business.

How to Sell on Facebook

It's easy for Shopify stores to sell their products on Facebook.  Install any one of the apps below…

It's easy for Shopify stores to sell their products on Facebook. 

Install any one of the apps below to add a "Shop" tab to your ecommerce store's Facebook page. Your products will be automatically imported and customers will be able to browse and purchase items directly on Facebook. 

You'll have your Facebook storefront up and running within minutes. The apps run on auto-pilot in the background and automatically sync with your ecommerce store's pricing and stock availability.

Each one of these apps will give your Facebook storefront a different look and feel, so check out the example stores that I link to below. You can read more about their pricing and features by checking out their detailed pages in the Shopify App Store.


Free - $300 / Month

Beetailer’s Free Plan lets you sell up to 10 products and run 2 promotions per month. Their most popular plan, Professional, is $50/mo and gives you up to 500 products, along with a full arsenal of promotion, analytics, and reporting tools. Beetailer’s new detailed statistics function gives you detailed historical information about your visitors preferences and behavior. They also have real-time analytics that allow you to find out which campaigns are working and why. You can use their free templates or they’ll clone your Shopify store’s look and feel for $199. Beetailer is well known for their gorgeous Facebook storefronts. Beetailer has recently upgraded its interface for Facebook Timeline, and implemented Pinterest like styling. Shopify store Violent Lips is using their new "Pinterest Style" Facebook store, and you can check it out here.

Grey Bird is a Shopify store that uses Beetailer to sell products on Facebook. Check out their Facebook store here.


Free - $11.99 / Month

Flibtabify offers a popular Free Plan that is designed for users that want to quickly get their Shopify store on Facebook. The free plan gives you unlimited products, and makes certain decisions on your behalf to make things easier. You can upgrade to their Power Plan for $11.99/mo that will give you the option to “fan-gate”, allow you to choose which collections to show (including hidden collections), it will let you set the default collection to show on your Facebook store, and let you select the number of products to display per page. 

Ewin Dry Goods is a Shopify store that uses Fliptabify to sell products on Facebook. Check out their Facebook store here

Wishpond Social Store

Free - $19/ Month

Wishpond’s Free Plan supports up to 20 products. Their most popular plan, Basic, is $9/mo and gives you up to 5,000 products, and comes with basic updating, engagement, and analytics features. Upgrade to a Pro Plan and you’ll get live pricing and stock updates, ‘fan-gating’ functionality, and advanced analytics. If you want to run full fledged social marketing campaigns they have a new app called Wishpond Social Offers that gives you powerful promotional tools. 

Satchel & Page is a Shopify store that uses Wishpond to sell products on Facebook. Check out their Facebook store here


14 Day Free Trial, $19.99 - $49.99/ Month

Zibaba offers you 14 days to try their service for free, then you can choose between three plans. They offer a special plan just for Shopify store owners called Professional, which is $19.99/mo and comes with unlimited items. Zibaba puts focus on the social aspect of your Facebook store and lets customers like, share, ask advice, and comment on every product in your catalog. You can also promote your store using daily deals, flash sales, coupons and more. Facebook's advertising API is integrated with Zibaba so that you can easily manage Facebook ad campaigns from your own shop manager.

Union of Angels by Cindy Bapst is a Shopify store that uses Zibaba to sell products on Facebook. Check out their Facebook store here. Shopify store Japan Sousinon also uses Zibaba, and you can check out their Facebook store here.

Storefront Social

14 Day Free Tral, $19 - $39 / Month

Storefront Social offers a 14 day free trial, then you have various pricing options to choose from. They offer two special plans at a discounted rate to Shopify store owners, sign up for their Platinum Plan for $19.95/mo, which comes with international storefronts, ‘fan-gating,’ and 500 products. You can also choose their Enterprise Plan (usually $129/mo) for only $39.95/mo, which gives you all the bells and whistles and up to 1,000 products. All their packages include a custom header, over 7 templates to choose from, and product search.

Muchacho Clothing is a Shopify store that uses Storefront Social to sell products on Facebook. Check out their Facebook store here.


30 Day Free Tral, $9.99 - $79.99 / Month

StoreYa gives all Shopify store owners a generous 30 day free trial. Their entry level plan, Economy, is $9.99/mo and gives you up to 500 products, good customization, social features, and will sych to your Shopify store twice a month. Their most popular plan, First Class, is $29.99/mo and gives you 5,000 products, and comes with total HTML & CSS control, full customer service, and twice a week + on demand product synch.

StoreYa is brand new to the Shopify App Store! Check out their free trial and let us know what you think of their product and service.

**More Shopify Facebook Store Examples**

5 Strategies to Get Customers to Trust Your Ecommerce Store

All right. You’ve got the products. You’ve got an ecommerce website with a finely tuned checkout process. But…


By Susan Ward

All right. You’ve got the products. You’ve got an ecommerce website with a finely tuned checkout process. But you don’t have the kind of conversion rate you would like and shopping cart abandonment is an ongoing problem. Maybe visitors to your site just don’t trust you.

While the cost of shipping and handling has long been the number one reason that people abandon shopping carts, fear also makes the list.

The increasing prevalence of phishing scams, malware, and just plain shoddy customer service makes consumers more wary with their clicks than ever before – which means that trust indicators on your website are more important than ever before. Here are five things you can do to soothe your potential customers’ fears and make them more likely to follow through and buy your products online.

1.Make it Personal

People don’t trust pages or websites. They trust people. So it’s crucial that your website has a human factor.  One way or another, you want to present your prospective customers with faces and names. Use  an about us page to present not just information about your company, but a message from your company’s Founder or President (with an accompanying photo, of course) or a Meet Our Team section (with photos and names)  - or both.

And if possible, add a personal twist to the information you provide on other sections of your website and in your marketing. Online bookseller Chapters Indigo features a Heather’s Picks section of items “specially chosen and loved” by CEO Heather Reisman. You might do a similar thing on your website or have a specific person present a deal of the day or best buy of the week. These, of course, could then be featured in your email marketing, newsletter etc.

2. Look Professional

Show that you’re a “real” company with all the things a real company would have, such as an easy way to contact the business (a fully developed contact page, not just an email form) and customer service (a fully developed customer service section on your website, including a returns policy and a FAQs section). This Future Shop Customer Support page is a great example of what a customer service section of an ecommerce website should be. I’m not saying that yours has to be this big but it does need to be as easy to navigate and present all the relevant information your customers might look for. Remember, the more complete your customer service FAQs, the more confident an online shopper will be buying one of your products.

3. Show that Others Trust You

"What others say about you and your product, service, or business is at least 1000 times more convincing than what you say, even if you are 2000 times more eloquent," says marketing guru Dan Kennedy of GKIC (Glazer-Kennedy Insider's Circle). So you want to make sure that you feature customer testimonials on your ecommerce website. Text testimonials are great but today, when YouTube reigns, video testimonials are even more powerful. Brian Tracy explains how to create video testimonials here.

Another way to “prove” that other people trust your company is by displaying the positive press about your products in an In the News section on your website. If your company has been lucky enough to be featured in some well-known media, build some immediate trustworthiness with your site visitors by displaying the logos of the media your products have been favorably mentioned in on your homepage as Shopify does. You’ll notice that the Shopify home page prominently displays customer testimonials, too, another great idea you should borrow.

4. Prove That Your Website is Secure

Today’s online shoppers are savvy people, trained to look for the additional “s” in their browser address bars, https rather than http, and padlock symbols that tells them that a website is secured – an absolute necessity for an ecommerce website.

Websites secure their servers by using secure sockets layer (SSL), a standard security protocol that encrypts data between a web server and a browser. To do this, the web server needs an SSL Certificate. Any full featured, worth-the-price ecommerce solution will provide the SSL certificate(s) you need so you can provide your customers with a secure checkout when they buy your products online. For your part, if your ecommerce solution doesn’t automatically display a notice to customers upon checkout that they are using a secure server as Shopify does, you’ll want to be sure you let your customers know your website is secure by displaying your SSL certificate symbol or a notice informing them of the fact.

5. Mitigate Customers’ Risks

Think about your ecommerce website from a potential customer’s point of view. What’s their biggest risk? That they won’t like your product – and be stuck with it and unable to get their money back. So increase the credibility of your site (and increase the chance that they’ll buy something from you) by addressing the concern up front, spelling out your shipping and returns policy. For instance, Darling Starling Gifts’ Shipping and Returns page informs customers that domestic shipping is free for orders over $50.00 and that items may be returned or exchanged within 30 days of ordering, and then goes on to explain the details of the procedure. Darling Starling also does a great job of addressing customers’ potential fears that they’re going to get slapped with high shipping charges in addition to the cost of the product(s) if they order anything. Their Shipping details state that orders $49.99 and under ship for a flat rate of $7.

And both Darling Starling’s $7.00 priority shipping and free shipping policies are visibly promoted on their home page, assuring customers of a low-risk buying experience as soon as possible.

The Bottom Line

When customers first encounter your ecommerce website, they do exactly the same thing they do when they walk into an unknown traditional storefront – look around, size up the place, and decide whether or not they trust the merchant enough to buy something from them. If you want them to buy something from your website, you need to do everything you can to make sure they find you trustworthy enough.

By Susan Ward, Writer at Small Business: Canada

Using Social Media to Promote Your Online Store

Using Social Media to Promote Your Online Store The social media revolution has made it possible for business…

The social media revolution has made it possible for business of all sizes to reach an infinitely expanding audience. With the right integration tools, it’s simple and easy to automate your social media activities directly with an ecommerce storefront and eliminate the intimidating time commitment that can accompany the move to a social marketing program.

Below are a couple of great examples about how to use social media to promote your business.

What’s in it for you?

Connecting social media with your ecommerce presence allows even the smallest shop to tap into an enormous—and still growing—potential customer base. With more than 400+ million users on Facebook alone, this single network now boasts more traffic per week than Google in the U.S. The real value in Facebook and other social networks is in their exponentially powerful word of mouth marketing. Believe it or not, 75% of consumers trust peer recommendations of products and services, while less than 15% trust paid advertising. This means you can have a much more honest dialogue with your customers through social media.

Direct Product Marketing

The easiest way to get started in with social media integration for your e- commerce business is with direct promotion of products, services, special offers and events distributed through a Facebook Fan Page or Twitter. By sharing news about new products, special offers for Facebook or Twitter followers and even exclusive events, you can build a loyal and engaged following that will want to share their “secret” find with their friends. Contests, giveaways and special promotions designed to encourage fans to spread the message can help to grow your network and customer base. For example, create a contest whereby the 100th follower to Re-Tweet your “deal of the day” receives a special discount or gift certificate., an online jewelry boutique that uses Shopify for their online store, has incorporated word-of- mouth marketing into their Facebook page by offering an incentive for the customer to tell friends about the store. By inviting 20 friends to become a fan on Facebook, follow on Twitter and join the mailing list, the customer is entered into a sweepstakes to win a $300 gift certificate. The message about Charm and Chain is spread exponentially.

Brand Building with Indirect Marketing

Besides direct promotion of products and services, social media provides an easy and effective way to build brand leadership and trust among your customers and fans. Blogs are an excellent way to weave a bit more of your shop’s personality and expertise into the sales conversation without a direct sales push. Blogging about new products and events is important but by also sharing your knowledge, tips and thoughts on industry news, product trends and other “big picture” aspects of the business, customers will be more inclined to turn to you for their purchases based on this established trust factor. Active participation in community forums is another powerful way to maintain engagement with customers beyond the sales transaction. Answering questions, providing feedback and serving as an information resource in your own or other public forums positions you as an expert in your industry, someone your customers can trust and a company they can turn to in order to meet their needs. Finally, don’t forget to integrate these efforts with Facebook and Twitter. By sharing a link to a new blog post over Facebook or Twitter, for example, you can reach your audience in multiple ways thereby making it easier to keep up to date on your news.

Integration Tools Make it Easy

While integrating social media with your ecommerce presence may be free, it may still come at a price: your valuable time. Maintaining multiple online presences, pages and feeds can be extremely time consuming. Fortunately, with the right ecommerce platform, you can easily integrate—and automate—these efforts to save time. First, build a Twitter applet, Facebook “Like” button and a blog feed directly into your storefront to make customers aware of your social presence and make it easy for them to find you. Second, choose an ecommerce platform provider with social media integration tools that automate the distribution process. This way, when you add a new product, launch a promotion, post a new blog article or have any other bit of news to share, the message is distributed instantly and automatically across all the social networks you’ve established. With just a single point of contact to spread the message across multiple platforms, you can dramatically reduce the amount of time you invest in social media management to improve efficiency without sacrificing valuable customer engagement. While it may seem overwhelming to step into the social media fray, the opportunity for growth by leveraging this evolving medium simply cannot be ignored. With easy-to-use integration tools at your disposal, building a social media presence can not only easily generate an impressive return on investment, but it can also be a fun and energizing way to interact with your customers and learn more about what makes them tick—which can pay further dividends long down the road.

Here are a few free apps to use with your online store. Give them a shot and see what they could do for you.

Check out BeeShopy, which lets you publish your online store directly to Facebook and lets customers and fans buy without leaving your fan page.

With Tweetify you can market your products directly on Twitter.

Use Socialify to publish products and promotions directly on your Facebook page. Your fans will have it in their news feed as well.

Basic Email Marketing for Ecommerce

Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on…

Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.  

Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT, an awesome campaign can only be successful if you implement the right strategies to build a strong client base. If planned and executed properly, email marketing is the cheapest method to retain existing customers and enroll new customers for repeat purchases. In this post I'm going to share 4 easy tips on how to execute an effective email marketing campaign for your ecommerce store. 

I don't have to tell you that oftentimes people visit an online store, but don't end up buying anything. It's a sad but true reality. Research shows that visitors can be converted into customers by building a long-lasting relationship with them through frequent contacts and constant follow-ups. Email marketing is an effective way of achieving this. This approach is called permission based marketing, and has an estimated response rate between 5% and 20%. Not bad at all. 

Here are 4 strategies to help you run a successful email marketing campaign:

1. Develop Strong Relationships

You should highlight how your email marketing has helped your existing clients by offering them the right products or services. This helps build enduring relationships and creates credibility among potential clients.

2. Accept Only Voluntary Subscriptions 

Always provide potential clients with a choice for subscribing to your emails and newsletters. Their decision for subscription should be a conscious one and stealthy methods of signing up clients should be avoided at all costs. All subscriptions should be based on confirmations from shoppers. You can automate the confirmation process through an auto responder by sending a standard acknowledgement message of the subscription to let the customer know that the subscription had been recorded.

3. Provide An Unsubscribe Option

Even if a client has voluntarily opted-in for your email marketing, the customer can decide not to receive any more email messages or newsletters from you after a certain period. You should respect such decisions and have the opt-out option at the bottom of every message and newsletter you send out. The ‘unsubscribe’ message should have a clear link and proper instructions for opting out of your email marketing campaign. When people see your ‘unsubscribe’ message, they are assured that they have the freedom to stop your messages anytime. This increases their confidence in dealing with you. 

4. Address Prospects by Name and Make the Email Personal 

One of the most effective ways to enhance the response rate to email marketing is to personalize your emails. This can be achieved if you address your prospects by their first name. If you don't have enough information on a client, avoid personal salutations and keep them general.

    Refer 5 Friends to Shopify – and Your Store is Free!

    Word of mouth is our best form of advertising. Today, we're giving you one more reason to spread…


    Word of mouth is our best form of advertising. Today, we're giving you one more reason to spread the word about Shopify: the Tell-a-Friend rewards program.

    Talk, tweet and tell your friends about your favorite ecommerce platform. Your friends will get to use Shopify for free for 30 days. And as a thank-you gift, once five of your friends are paid Shopify customers, we'll waive your monthly Basic or Professional plan fee.

    Here's how it works: 

    Log in to your Shopify admin panel, scroll to the bottom of any page and click "psst.... want Shopify free?" to access the Tell-a-Friend page.  

    The Tell-a-Friend page gives you a special link which you can send to others using Twitter, Facebook, LinkedIn, e-mail or any social media platform you choose. You can even set up a badge on your storefront for your visitors to click on. You’ll also be able to track which friends you've referred to Shopify, and how far away you are from a free Shopify plan. 

    If you're not yet a Shopify store owner, check out our Partner Program. You can receive a 20% lifetime commission on any customers you refer. 

    Fine print: Free plans via the Tell-a-Friend program do not include any additional fees charged by apps, costs incurred by buying a domain name or a theme, any transaction fees, or any other ancillary or incidental fees. Sorry guys, have to keep the lawyers happy.


    We are excited to announce that the popular Wordpress theme studio WooThemes is now launching their online store…

    We are excited to announce that the popular Wordpress theme studio WooThemes is now launching their online store themes on our Theme Store.

    The talented designers from WooThemes are seeing the opportunity in the ever-growing market of ecommerce and started their own branch of WooCommerce themes.

    All Shopify themes listed at our ThemeStore are highly customizable and let you change things like colours, fonts & uploading your own logo. Theme Settings in combination with Shopify’s powerful backend will let you change your online storefront to be a perfect match for your products.

    woo ninjas

    The first three WooCommerce themes can now be found in our Theme Store.

    WooThemes is an international team of designers and developers producing commercial themes for specific online content management systems. With our head quarters based in Cape Town, South Africa we pride ourselves in collaborating with industry-leading web designers and budding amateur designers around the world – releasing hugely unique and customizable themes every month.

    With a growing portfolio of themes for all sorts of niches, we provide the perfect toolkit for designers and merchants – saving time and money in producing world-class, professional, functional and accessible websites for your clients or personal needs.

    How to Move Your Brick and Mortar Store Online

    Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their…

    Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their physical storefront and sell their goods online. Shopify, coupled with Vend and Xero software, is the ideal solution for retailers looking to sell both online and offline, and easily keep track of it all.

    Shopify gives you a beautiful looking online storefront, with a shopping cart allowing you to securely accept credit card orders online. Vend is a web-based POS (point of sale) and stock management system designed to work from anywhere on computers, phones and tablets. Finally, Xero is your bookkeeper. It automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. This trio of software is all you need to run your store both online and offline.

    Here are two video case studies that will show you how easy it can be for traditional retail stores to start selling online:

    Taylor Stitch Case Study

    Blue Chair Fruit Company Case Study

    Here’s how to use Shopify, Vend and Xero together, just like in the above case studies:

    1. Sign up for Shopify - Free 30 day trial

      Shopify powers your online store. Shopify is a hosted ecommerce platform that makes it incredibly easy to create a beautiful online store.

    2. Sign up for Vend - Free 60 day trial
      Vend is your web based POS (point of sale) and stock management system. Vend connects perfectly with Shopify and Xero. Vend works just like your current (or a traditional) POS, but because it's a cloud based program, it works on any computer, iPad, iPhone, and works anywhere in the world (great if you want to sell at trade shows, farmers markets, or craft sales).

    3. Sign up for Xero - Free 30 day trial
      Xero is your bookkeeper. Xero automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. Xero is one of the world's leading online bookkeeping solutions and it's incredibly easy to use.

    4. Connect All Three Applications
      Once you have setup an account using Shopify, Vend and Xero, head over to the Shopify App Store. Get the Vend Shopify App, and then the Xero Shopify App. Once your setup these two apps, all three solutions should be talking to each other and selling both offline and online should be a snap.

    Domain Names Now From Just $9

    Most domain names for your Shopify store now cost just $9. If you’re using the free address…

    Most domain names for your Shopify store now cost just $9. If you’re using the free address for your online store, now is the time to register your store a professional domain name. The benefits of owning your own domain are plenty, and using Shopify to register a domain is fast and easy.

    Does your online store already have a custom domain name? It’s a good idea to protect your brand name and register all other possible domain extensions for your online store.

    Here are the benefits of registering a .com, .net or other domain name with Shopify:

    • It’s the easiest, fastest way to register and activate a domain for your store.
    • You receive 1 year of use, automatically renewed until you cancel your Shopify store or domain.
    • We handle all the technical stuff like DNS settings and CNAMEs.
    • Automatic setup of, and
    • Optional access to full DNS configuration and WHOIS details, in case you need to make manual changes.
    To buy a domain name for your Shopify store using "Shopify Classic" click here.
    To buy a domain name for your Shopify store using "Admin 2" click here.

    Already have a custom domain name?

    Even if you already have a domain name for your online store, you should protect your brand by registering other domain extensions. For example, if you own you should consider getting,, etc. as well.  If you plan on selling in international markets, you may also want to consider getting country specific domain names like,,, etc. Shopify supports registering and allowing your store to be accessed by multiple domain names.

    Owning multiple domain names is especially important for established businesses that plan on growing and expanding operations. If you delay and someone else picks them up, you may be unable to obtain them or be forced to spend a lot of money to register them at a later date.  

    Start your free 14 day trial!Create your store now

    Create an online store in minutesTry Shopify Free