41 search results for “ecommerce storefront”

Why a Custom Domain is Important for your Ecommerce Storefront

Why a Custom Domain is Important for your Ecommerce Storefront

What's in a name? Well, everything, to be blunt. All Shakespeare references aside, it's your main identity for life and the only thing you'll take with you to your grave, if you want to be a little morbid about it. This holds true for having an easily identifiable custom domain (URL) for your ecommerce storefront.

It takes very little work to buy and set up a custom domain. It's simple and it can be done without having to leave Shopify. You can also integrate your online store with your existing website if you choose. Here are 5 reasons why having a custom domain for your ecommerce storefront will boost business:

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Mobile Now Accounts for 50.3% of All Ecommerce Traffic

Mobile Now Accounts for 50.3% of All Ecommerce Traffic

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Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online.

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Google Boosting Mobile-Friendly Websites to the Top of Search Results

Google Boosting Mobile-Friendly Websites to the Top of Search Results

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Important changes are coming to Google’s search algorithm.  

Google announced that as of April 21st, they will include more mobile friendly websites in search results. Google states that "...users will find it easier to get relevant, high-quality results that are optimized for their devices."

The changes that are being made will affect searches worldwide, in all different languages.

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How to Sell on Facebook

How to Sell on Facebook

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It's easy for Shopify stores to sell their products on Facebook. 
Install any one of the apps below to add a "Shop" tab to your ecommerce store's Facebook page. Your products will be automatically imported and customers will be able to browse and purchase items directly on Facebook. 
You'll have your Facebook storefront up and running within minutes. The apps run on auto-pilot in the background and automatically sync with your ecommerce store's pricing and stock availability.
Each one of these apps will give your Facebook storefront a different look and feel, so check out the example stores that I link to below. You can read more about their pricing and features by checking out their detailed pages in the Shopify App Store.

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Basic Email Marketing for Ecommerce

Basic Email Marketing for Ecommerce

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Don't think email marketing works? Tell that to Groupon! They've made a pretty penny through marketing campaigns heavily based on sending out emails. A well designed email marketing campaign for your ecommerce storefront can increase sales. Period.  

Email marketing is a proven way engage your customers, increase sales, and promote your online store. BUT, an awesome campaign can only be successful if you implement the right strategies to build a strong client base. If planned and executed properly, email marketing is the cheapest method to retain existing customers and enroll new customers for repeat purchases. In this post I'm going to share 4 easy tips on how to execute an effective email marketing campaign for your ecommerce store. 

I don't have to tell you that oftentimes people visit an online store, but don't end up buying anything. It's a sad but true reality. Research shows that visitors can be converted into customers by building a long-lasting relationship with them through frequent contacts and constant follow-ups. Email marketing is an effective way of achieving this. This approach is called permission based marketing, and has an estimated response rate between 5% and 20%. Not bad at all. 

Here are 4 strategies to help you run a successful email marketing campaign:


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How to Move Your Brick and Mortar Store Online

Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their physical storefront and sell their goods online. The timing has never been better. Shopify, coupled with Vend and Xero software, is the ideal solution for retailers looking to sell both online and offline, and easily keep track of it all.

Shopify gives you a beautiful looking online storefont, with a shopping cart allowing you to securely accept credit card orders online. Vend is a web-based POS (point of sale) and stock management system designed to work from anywhere on computers, phones and tablets. Finally, Xero is your bookkeeper. It automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. This trio of software is all you need to run your store both online and offline.

Here are two video case studies that will show you how easy it can be for traditional retail stores to start selling online:

Taylor Stitch Case Study


If you have trouble viewing the video please click here.

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Shopify App Store Showcase: 9 Exciting New Apps

Shopify App Store Showcase: 9 Exciting New Apps

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Welcome to the first edition of the Shopify App Store Showcase. If you don't know already, The Shopify App Store is a collection of plugins (apps) that extend the functionality of your ecommerce store. We've got about 150 apps for online store owners to choose from and we're adding new ones every week. Here are 9 exciting new Shopify apps along with a special featured app at the bottom:

OrderlyPrint

Free for 7 Days, $4.99 / Month

Easily retrieve hundreds of orders from your store and print all your invoices, address labels, packing slips, and packing lists. You can filter, view, and print up to 250 orders at a time.

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6 Ways You Can Make Your Website More Trustworthy

6 Ways You Can Make Your Website More Trustworthy

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On average, it only takes someone a few seconds to determine whether they want to stay or leave your website—which can be the difference between a sale you’ve been waiting for, or the loss of a customer.

Part of that decision is made on whether or not they find your website to be trustworthy. 

That’s why we wrote this post. We’ll cover the importance of having a trustworthy website, and things you can do to immediately instill a sense of trust in your business.

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