Results for 'ecommerce websites'

Boagworld on How To Build Websites for ROI

Boagworld on How To Build Websites for ROI Shopify and Boagworld have joined forces once again to provide…

Shopify and Boagworld have joined forces once again to provide you with some really valuable tips on getting the most out of your Shopify store.

boagworld

As you know, Boagworld podcasts are like catnip for those who design, develop, and run websites. Their current podcast season, entitled “Building Websites for Return on Investment” is focused on turning your ecommerce website into an efficient money making machine. There will be six episodes this season that will cover everything from identifying your business objectives, measuring your success, creating calls to action, and marketing.

“Episode 2” of Boagworld’s podcast is out today and is entitled, Measuring Your Successes And Failures. As Paul Boag says “What is the point of making changes to your website if you have no real way to tell whether it is an improvement or not? Stop guessing. Start measuring.” It’s a free listen and could help you make some serious ROI improvements.

Subscribe to the Boagworld podcast and enjoy all episodes for free (under “The Podcast” section).

What is Heartbleed and How Does it Affect Your Ecommerce Website?

Earlier this week, a security flaw known as Heartbleed was published that affects approximately two-thirds of all websites…

feature

Earlier this week, a security flaw known as Heartbleed was published that affects approximately two-thirds of all websites that use SSL encryption. This issue greatly impacts ecommerce websites because every online store that accepts credit cards must use SSL encryption.

Since its disclosure, there have been many news reports about Heartbleed and how it’s affecting websites, software and services across the internet. We want to provide more details on Heartbleed and how it affects ecommerce merchants. Most importantly, we want to stress that merchants and their customers using Shopify are safe from Heartbleed.

What is Heartbleed?

Heartbleed affects SSL, the security technology that is used for establishing an encrypted link between a web server and a browser. You know when you’re browsing a site using SSL when you see “https://” and the lock icon in your web browser. Heartbleed is a serious security bug that is present in the popular OpenSSL library that is used by many web servers to provide SSL security.

The Heartbleed issue could allow an attacker to access private memory on a web server. That memory could contain user passwords, credit card numbers, private security keys, or other such information.

This is a major security problem that affected, and continues to affect, millions of websites that use SSL.

How Did Heartbleed Affect Shopify?

As mentioned earlier, every ecommerce website that uses Shopify is secure against Heartbleed.

During the middle of day on April 7th, the Heartbleed issue became widely disclosed. The Shopify network security and operations team immediately set to work to protect our hosting infrastructure. By 7:00 p.m. they had rolled out a fix across core infrastructure, and by midnight all secondary systems had been secured. The operations team continued to work into the night, and by the following day, all keys and certificates had been re-issued.

Because of the rapid response of our operations team (faster than Google and Yahoo, for example) we haven’t detected any sensitive data being compromised. As a general precaution, we advise that you regularly change passwords, and other sensitive credentials like payment gateway and API credentials. This would be a good time to update all such passwords.

You can check your account login history for unusual activity by logging into your store admin, clicking on your name at the top left, then clicking “View your user account.” This will show when all your recently logins took place, what internet provider was used, and so on. You can also expire all your store’s active user sessions by clicking the appropriate button on your Account Settings page.

What About Other Ecommerce Systems?

Heartbleed affects millions of ecommerce websites. To determine if your ecommerce website is vulnerable to the issue, you can use the following tool: Heartbleed Test.

If your site is found to be vulnerable, please contact your hosting provider or network administrator immediately and ask them to upgrade their OpenSSL implementation. They will also need to cycle your ecommerce site’s SSL keys and certificates (and revoke your old ones, if possible). You should then also update any passwords, including your payment gateway credentials.

It’s important to fix this issue as soon as possible as there are already reports of this vulnerability being abused.

Is It Still Safe To Shop Online?

Because of all the publicity surrounding Heartbleed, one would assume that the majority of ecommerce sites will soon be secured against the issue. To re-iterate, all Shopify stores are safe from the Heartbleed vulnerability.

Meanwhile we do suggest the Chromebleed Checker extension for the Google Chrome web browser, as it will warn you if any website you enter your credit card details on is vulnerable to Heartbleed.

You can learn more about Heartbleed here.

Ecommerce Roundup, March 17

Happy St. Paddy’s! It’s been a while since you’ve seen one of these.. blame conferences and holidays! Here’s…

Happy St. Paddy’s! It’s been a while since you’ve seen one of these.. blame conferences and holidays! Here’s all the interesting ecommerce tidbits the Internet came up with for the last couple of weeks.

  • At Vunet, "interesting survey results" highlight a big missed opportunity for small businesses to reach into the ecommerce market – thus leading to a great marketing opportunity for ecommerce providers and designers. In a survey conducted in 2007, “The company discovered that 23 per cent of websites looked at had not been updated since their launch, making much of their content inaccurate or obsolete. The average age of a website was four years.

    But perhaps the most revealing figure, given the huge growth in consumers using the internet to buy goods and services, was that a mere eight per cent of respondents had an ecommerce element on their sites.

    “We were completely staggered by the tiny percentage of small business owners who were actively using their websites to generate sales,” said Jon Beal, managing director of Netflare.”

  • eMarketer has an interesting article on the current percentage of internet users who buy online, and where the increase in ecommerce sales will come from: ””Most analysts including eMarketer say that online sales growth has more to do with incumbent online buyers increasing their ecommerce spending rather than increasing new online buyers,” said Jeffrey Grau, senior analyst at eMarketer.” They also talk about the shift in attitude by online purchasers: “buying without a human became an asset rather than a liability.”
  • Check out the recap of the Effective Merchandising: What sells? webinar put on by Get Elastic ecommerce. I missed this session, so I’m particularly grateful for the chance to see the recap online. Read about Merchandising based on Intent, Smart Cross-Sell and Up-Sell Strategies, SEOandizing and more.
  • Reuters’ article Indie Labels take ecommerce into their own hands shows an example of a new market opportunity for musicians: Selling their music directly to the consumer. Not only does this take the middle man out of the equation, it also gives the band the opportunity to give their fans access to music as well as merchandise. Designers, looking for clients? Try approaching your local indie rock band and see if they’re up for selling online.
  • Over at Ecommerce Times, they’re talking about the increasing fickleness of online consumers, and how to increase customer loyalty by using personalized services.
  • Fiinally, MSNBC posted an interesting article on "Transforming your website into a sales powerhouse". It’s full of tips on design, traffic conversion and using tools such as video and blogging. Check it out!

    Got any interesting ecommerce tips? We’ll blog about ‘em.. just email me at shannon [at] jadedpixel [dot] com.

Start your free 14 day trial!Create your store now

Create an online store in minutesTry Shopify Free