10 search results for “ecommerce websites”

What is Heartbleed and How Does it Affect Your Ecommerce Website?

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Earlier this week, a security flaw known as Heartbleed was published that affects approximately two-thirds of all websites that use SSL encryption. This issue greatly impacts ecommerce websites because every online store that accepts credit cards must use SSL encryption.

Since its disclosure, there have been many news reports about Heartbleed and how it’s affecting websites, software and services across the internet. We want to provide more details on Heartbleed and how it affects ecommerce merchants. Most importantly, we want to stress that merchants and their customers using Shopify are safe from Heartbleed. 

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Ecommerce Roundup, March 17

Happy St. Paddy’s! It’s been a while since you’ve seen one of these.. blame conferences and holidays! Here’s all the interesting ecommerce tidbits the Internet came up with for the last couple of weeks.

  • At Vunet, "interesting survey results" highlight a big missed opportunity for small businesses to reach into the ecommerce market – thus leading to a great marketing opportunity for ecommerce providers and designers. In a survey conducted in 2007, “The company discovered that 23 per cent of websites looked at had not been updated since their launch, making much of their content inaccurate or obsolete. The average age of a website was four years.

    But perhaps the most revealing figure, given the huge growth in consumers using the internet to buy goods and services, was that a mere eight per cent of respondents had an ecommerce element on their sites.

    “We were completely staggered by the tiny percentage of small business owners who were actively using their websites to generate sales,” said Jon Beal, managing director of Netflare.”

  • eMarketer has an interesting article on the current percentage of internet users who buy online, and where the increase in ecommerce sales will come from: ””Most analysts including eMarketer say that online sales growth has more to do with incumbent online buyers increasing their ecommerce spending rather than increasing new online buyers,” said Jeffrey Grau, senior analyst at eMarketer.” They also talk about the shift in attitude by online purchasers: “buying without a human became an asset rather than a liability.”
  • Check out the recap of the Effective Merchandising: What sells? webinar put on by Get Elastic ecommerce. I missed this session, so I’m particularly grateful for the chance to see the recap online. Read about Merchandising based on Intent, Smart Cross-Sell and Up-Sell Strategies, SEOandizing and more.
  • Reuters’ article Indie Labels take ecommerce into their own hands shows an example of a new market opportunity for musicians: Selling their music directly to the consumer. Not only does this take the middle man out of the equation, it also gives the band the opportunity to give their fans access to music as well as merchandise. Designers, looking for clients? Try approaching your local indie rock band and see if they’re up for selling online.
  • Over at Ecommerce Times, they’re talking about the increasing fickleness of online consumers, and how to increase customer loyalty by using personalized services.
  • Fiinally, MSNBC posted an interesting article on "Transforming your website into a sales powerhouse". It’s full of tips on design, traffic conversion and using tools such as video and blogging. Check it out!

    Got any interesting ecommerce tips? We’ll blog about ‘em.. just email me at shannon [at] jadedpixel [dot] com.

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5 Logo Design Tips for Ecommerce Websites

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Shoppers often evaluate credibility based on appearance alone - which is why your logo is vitally important.

This is a guest post by Dylan Mazeika. It's crucial for ecommerce store owners to distance themselves from the cookie-cutter online stores. This process begins with a quality brand image and more specifically, a professional logo. 

Here are 5 ecommerce logo design tips to keep in mind while you're building your online store. 

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Introducing Store Grader: Instant Ecommerce Optimization Advice

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Today we're happy to announce Store Grader, our new ecommerce optimization tool that analyzes and audits your online store and the latest addition to Ecommerce University.

Store Grader checks your site against four critical criteria:

  • SEO
  • Usability
  • Content and Social Marketing
  • Site Performance

In other words, Store Grader tells you if you're sending all the right signals to search engines, how user friendly your site is, whether you're using content to build an audience on social media and if you have clean markup that loads quickly.

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Innovative Ecommerce: Brian's Online Garage Sale

Brian Scates is moving from Dallas to San Francisco at the end of July and doesn't want to lug everything he owns over 1,500 miles across the country. So instead of renting a moving truck he's decided to sell the lot (including his $26,500 Audi A6), and start with a blank slate. Since he doesn't have a garage, Brian decided to open an online store to sell everything he owns. Smart. 

Ecommerce Store
Brian's virtual garage sale is appropriately named "Empty My Apartment" and has already proven to be a success. In the couple of days his store has been open, his apartment is half empty. I spoke with Brian today to see what inspired him to build a temporary online store and here is his response:

"This is something I've been thinking about for a couple of months. I HATE selling things on craigslist. For everything you list, 10 people call you asking if it's available, if they can come look at it, ask you to hold it, tell you they're on their way, and then never show up. It's also hard to sell higher end things on craigslist if you are cash-only. So the idea of selling 40–50 things on craigslist made me want to kill myself."

Makes sense when you think about it. I jumped on craigslist this weekend to sell a used couch and an old IKEA bookcase and wasted my entire Saturday fussing around with phone calls and broken promises. Online classified ads undoubtedly have their purpose, but Brian's Empty My Apartment store is a creative solution for someone selling more than a handful of items. The barrier to entry in the world of ecommerce has never been so low, and Brian had his store up in less than an hour. 

"I had the store up and running within an hour of deciding to use Shopify. I spent maybe another hour or two customizing the template, then the whole weekend taking pictures and adding products."

After chatting with Brian, I checked out another one of his websites and thoroughly enjoyed his article on redesigning the user interface for the elevator buttons in his (soon to be former) apartment building. Brian currently owns gestalt labs, a design and marketing firm in Dallas, Texas. 

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5 Strategies to Get Customers to Trust Your Ecommerce Store

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All right. You’ve got the products. You’ve got an ecommerce website with a finely tuned checkout process. But you don’t have the kind of conversion rate you would like and shopping cart abandonment is an ongoing problem. Maybe visitors to your site just don’t trust you.

While the cost of shipping and handling has long been the number one reason that people abandon shopping carts, fear also makes the list.

The increasing prevalence of phishing scams, malware, and just plain shoddy customer service makes consumers more wary with their clicks than ever before – which means that trust indicators on your website are more important than ever before. Here are five things you can do to soothe your potential customers’ fears and make them more likely to follow through and buy your products online.

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Shopify Now Offers Ecommerce Policy Templates

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Privacy, Service, and Refund policies can be critically important to your ecommerce store – both for your legal protection and that of your customers. But writing these policies yourself can be difficult, and hiring a lawyer to draft them is expensive.

Don’t worry – Shopify has your back. Our new policy generator in your store's dashboard makes it fast and easy to create custom policies for your store. And best of all, it’s free!

Read on for a breakdown of the 3 different policy templates we now offer, and why your store might need them:

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