Facebook Timeline officially launched today, but won't be much use for ecommerce store owners - yet.
If you haven't heard of Facebook Timeline, it's essentially a newly designed profile page that puts focus on events from the past and a new jumbo sized image that will compliment your current profile pic.
We have partnered with Facebook to offer all existing and new Shopify merchants $50 in free Facebook Ad Credits - as long as you haven't advertised with Facebook yet. This is in addition to the $100 in Google AdWords credits, and $100 in Amazon Product Ads credits Shopify store owners also receive.
It's easy for Shopify stores to sell their products on Facebook.
Install any one of the apps below to add a "Shop" tab to your ecommerce store's Facebook page. Your products will be automatically imported and customers will be able to browse and purchase items directly on Facebook.
You'll have your Facebook storefront up and running within minutes. The apps run on auto-pilot in the background and automatically sync with your ecommerce store's pricing and stock availability.
Each one of these apps will give your Facebook storefront a different look and feel, so check out the example stores that I link to below. You can read more about their pricing and features by checking out their detailed pages in the Shopify App Store.
Facebook advertising is a great opportunity to increase your brand awareness and boost sales for your ecommerce store. We pulled out some general best practices from successful efforts and offer 6 practical suggestions for running a successful Facebook Ad campaign:
Facebook quietly announced a slew of changes to its ads and Page tools this summer.
Aside from the addition of hashtags, most of the updates weren't covered outside of social marketing circles. As a store owner, these changes are meaningful for your business if you currently run Facebook ads or plan to in the future.
In the next six months, Facebook will consolidate its number of ad units from 27 to less than half of that. In other words, Page owners who've been confused by Facebook's ad options and their long, clunky names will finally get some help.
Let's take a look at what you can expect and how you can use the new ads effectively.
Zibaba is an app development company that develops an app that lets you put a shop on your Facebook fan page. Their app takes advantage of the Facebook social graph in order to get your Facebook friends and fans talking about your shop and your products, and it also provides a comprehensive set of analytics tools so you can collect extensive marketing data. Zibaba Facebook shops have a group offer feature, which lets your Facebook fans band together and take advantage of group offers, as well as an affiliate network that allows other shopowners to market your stuff or even your storefront on a revenue-share basis.
Zibaba have a Shopify app called Zibaba Facebook Storefront that lets Shopify shopowners expand their reach into the Facebook market (which as of this writing, was over 730 million people according to Socialbakers). We asked Zibaba about their Shopify app, and their answers appear below.
What does Zibaba Facebook Storefront do?
Zibaba Facebook Storefront gives Shopify customers the opportunity to duplicate their Shopify store and open a store directly from their Facebook Fan Page within seconds.
Shopify customers have the ability to choose from customized backgrounds, upload customized banners for additional branding and utilize all of the additional promotional marketing tools offered by Zibaba. The additional tools include running Group Offers, Coupons, Fan Only Discounts and joining the Zibaba Social Affiliate Network in order to increase marketing efforts and drive sales. Additionally, every product within the store utilizes all of the social interactions of Facebook such as 'like', 'ask advice', 'comment' and 'share'.
What are the key features of your app?
Zibaba Facebook Storefront lets you:
Run Group Offers and Coupons
Promote the store utilizing the services of professional online marketers as part of the Social Affiliate Network
Utilize all of the social interactions of Facebook
Run fan-only discounts
Interact directly with customers via the brand's Facebook fan page
Screen capture of an example Facebook store based on a Shopify store.
Why should shopowners use this app?
As a shopowner, you'll want to use Zibaba Facebook Storefront because it'll help you in these ways:
You'll get your products seen by over 700 million users using Facebook
You'll increase sales using social and viral marketing efforts
You can reward your customers running Group Offers and Coupons directly from your Facebook Store
The setup time can take seconds
Where did you get your idea for your app?
The idea for the app came from bringing store fronts to where the largest online mass of surfers gather every day of the week: Facebook!
How long did it take for you to build the app?
The app took only two weeks to build, but six weeks of intensive QA to ensure that the experience for Shopify customers would be smooth and easy.
Facebook is one of the only places where people would rather be liked than loved. But while liking may build your numbers base, it’s sharing that gets you the love. It doesn't take much to get someone to click the 'like' button but aside from adding some glamour to your metrics and won't get you anywhere. If you produce quality content people want to share - they'll start to love you, and chances are they'll start to buy from you.
Here are five ways to get your fans to share your content:
If you're an ecommerce store owner and haven't heard of Facebook Pages for business, you're seriously missing out! Facebook is the most popular social media platform in the world and can be a powerful marketing tool for your online store.
The Facebook you use to chat with friends and post pictures from the bar last night is completely different than Facebook for business. The "business" offering is called Facebook Pages, and allows you to interact with your fans, get to know potential customers, and build a community. This is a beginners guide to help Facebook newbies (not to confused with "noobs") get their online store set up with a Facebook page.