51 search results for “home based business”

Small Business Accounting 101: Ten Steps to Get Your Startup on Track

You’re about to launch your online store (or maybe you just launched) – congratulations! It takes perseverance and passion to get to the point you’re at. However, as you know, business ownership is a constant flood of satisfying milestones coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store. This list of 10 small business accounting steps will give you the confidence to know you’ve covered your bases, and are ready to move on to the next item on your business to-do list!

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Where to List Your Business Online and Why It Matters for Local SEO

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. 

If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.

So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:

  • Searching for address/location
  • Finding a business with desired product/service
  • Searching for a phone number
  • Finding out hours of operation
  • Getting driving directions
  • Discovering coupons/special offers
  • Reading ratings and reviews

If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to. 

In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.

Let's take a deep breath in and dive right into it. 

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Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

Buzzwords can be tough to keep up with. Especially if you're in retail and can't spend hours figuring out what each word means, how it affects your business, and what you can do about it. Two words in particular that I'd like to tackle are "showrooming" and "webrooming."

Yes, we all know that consumer shopping habits are changing, that they're equipped with smartphones, using online reviews to form their opinions, and have preferences for what kind of products they purchase online, in-store, or online and pick-up in-store.

Big box retailers have boatloads of cash to throw at the problem of catching-up with consumers and their demands, however, as a small business owner, things can be a little more complicated.

In this post, I'll be exploring what "showrooming" and "webrooming" are, how they effect your business, and what specific steps you can take to combat or welcome their impact on your store.

Here we go.

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The 10% Strategy: Growing Your Business by Making Small Incremental Changes

This article is written by author Jacqueline Biggs.

The 10% strategy is all about growing your ecommerce business by making small incremental changes. As you know, marketing is part big ideas and part process. As an entrepreneur you have the ideas, so I'm going to help you with the process part. In this article I'm going to show you how a small increase in key business metrics has the potential to create a huge impact in net profits. 

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25 Retail Blogs Every Small Business Entrepreneur Should Be Reading

Small and boutique retailers have their work cut out for them when it comes to staying in business. There's a lot they need to know, and a lot that they need to take action on. Whether it's the latest trends in omni-channel retail, engaging their most loyal customers over social media, or understanding the way technology and mobile are revolutionizing how they accept payments. 

Which is why I've taken the liberty of assembling the top 25 blogs that every small retailer needs to read and subscribe to if they want to stay ahead of the curve and thrive when it comes to selling in person. Whether you prefer to add these to your feedly account or just do it the good old fashion way and bookmark them for future reading, I hope you find them to be an invaluable resource for helping you stay in touch with what's happening and what you need to know to successfully target, acquire, and convert customers for your store.

Here we go: 

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The Solopreneur as a Silicon Valley Startup

This is a Guest Post by Colleen McCarty.

Entrepreneurs, business people, and product developers are in a unique position to capitalize on a trend that will to continue to rise: personality based businesses and personal branding. This trend embodies the American dream, taking extreme individualism to the next level – speakers, experts, trainers, bloggers - everyone has a schtick. Blossoming out of a formerly cubicled workforce, the personality-based business is a natural segue in an information-based economy, lending itself to massive product sales and huge numbers for individual ecommerce sites. Drop ship and on-demand companies make it even easier for individuals to sell any information-based products.

However, personality based businesses inherently lend themselves to one fatal flaw. They are built around humans – and humans are imperfect. Building your business around yourself indicatively means that your business will reflect your flaws. There is no way around it… or is there?

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The DIY Guide to Twitter Ads for Small Business

Twitter has over 200 million active users creating over 400 million Tweets per day. That’s a lot of people and a lot of tweets.

For business owners, Twitter has become an important tool for distributing content, providing support to existing customers and proactively reaching out to potential customers.

To make its platform more attractive to businesses and brands, In 2012 Twitter began slowly rolling out its paid ads platform, however it was only made available to certain partners on an invite-only basis. This past April that all changed when Twitter announced that they would be making Twitter Ads available to all users in the U.S.

That means no matter how big or small your business is, and no matter how many followers you have, you can now start leveraging Twitter's paid service to amplify your Twitter presence, gain new followers, create more awareness about your business and drive more traffic to your website.

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How Two Ecommerce Entrepreneurs Took a Side Business from $100k to $3M in Revenue in Three Years

Have you heard of Crossfit? It's a strength and conditioning system that was started in 2000 and has become extremely popular in the fitness community.

It's also a movement a lot of smart entrepreneurs are building businesses around. 

One such person is Peter Keller, an entrepreneur from Texas and owner of FringeSport, a Crossfit and home gym equipment supplier.

Peter and I connected on Reddit over at /r/entrepreneur after the Beardbrand case study we published generated a lot of discussion over there. 

He introduced himself and shared his story (as well as some pretty incredible sales numbers for such a young company).

I got Peter to take us behind of the scenes of his extremely successful ecommerce business and show us how he achieved such phenomenal growth so fast. 

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