55 search results for “home based business”

6 Free Online Tools Every Business Owner Should Know About

6 Free Online Tools Every Business Owner Should Know About

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Often short on time, sleep, and money, new business owners need all the help they can get.

Thankfully, there’s no shortage of free online tools designed to help streamline and simplify day-to-day tasks. By taking advantage of these resources and improving your workflow, you’ll get more done, and spend less while you do it.

Below is a list of our favorite free tools for new business owners.

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Small Business Accounting 101: Ten Steps to Get Your Startup on Track

Small Business Accounting 101: Ten Steps to Get Your Startup on Track

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You’re about to launch your online store (or maybe you just launched) – congratulations! It takes perseverance and passion to get to the point you’re at. However, as you know, business ownership is a constant flood of satisfying milestones coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store. This list of 10 small business accounting steps will give you the confidence to know you’ve covered your bases, and are ready to move on to the next item on your business to-do list!

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Where to List Your Business Online and Why It Matters for Local SEO

Where to List Your Business Online and Why It Matters for Local SEO

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Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. 

If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.

So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:

  • Searching for address/location
  • Finding a business with desired product/service
  • Searching for a phone number
  • Finding out hours of operation
  • Getting driving directions
  • Discovering coupons/special offers
  • Reading ratings and reviews

If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to. 

In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.

Let's take a deep breath in and dive right into it. 

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Announcing the 2015 Shopify Build A Business Competition Winners

Announcing the 2015 Shopify Build A Business Competition Winners

Today we're excited to announce the winners of our biggest Build a Business Competition yet. This is our annual entrepreneurial challenge to build a business from the ground up in eight months.

This year's winners will spend five days on Necker Island with Richard Branson, Daymond John, Tim Ferriss, and Marie Forleo. They’ll also be treated to a private seminar led by Seth Godin.

It wasn’t easy to win this competition. Tens of thousands of competitors sold $256,000,000 – a quarter of a billion dollars – of their products, with a total of 4,035,360 orders shipped all around the world… and all within eight months.

Here are this year's winners...

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57 Business Apps and Tools to Make Your Life Easier as an Entrepreneur

57 Business Apps and Tools to Make Your Life Easier as an Entrepreneur

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As an entrepreneur, you’re constantly looking for tools to help give you that edge above the competition.

Whether that be a tool to manage your workflow, to track your hours worked—or even something as basic as a piece of software that helps you write—finding the best ones can be difficult.

That’s where we come in.

We’ve broken down the top challenges entrepreneurs face and have listed some of the top tools you can use to make your life as an entrepreneur easier.

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Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

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Buzzwords can be tough to keep up with. Especially if you're in retail and can't spend hours figuring out what each word means, how it affects your business, and what you can do about it. Two words in particular that I'd like to tackle are "showrooming" and "webrooming."

Yes, we all know that consumer shopping habits are changing, that they're equipped with smartphones, using online reviews to form their opinions, and have preferences for what kind of products they purchase online, in-store, or online and pick-up in-store.

Big box retailers have boatloads of cash to throw at the problem of catching-up with consumers and their demands, however, as a small business owner, things can be a little more complicated.

In this post, I'll be exploring what "showrooming" and "webrooming" are, how they effect your business, and what specific steps you can take to combat or welcome their impact on your store.

Here we go.

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The 10% Strategy: Growing Your Business by Making Small Incremental Changes

The 10% Strategy: Growing Your Business by Making Small Incremental Changes

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This article is written by author Jacqueline Biggs.

The 10% strategy is all about growing your ecommerce business by making small incremental changes. As you know, marketing is part big ideas and part process. As an entrepreneur you have the ideas, so I'm going to help you with the process part. In this article I'm going to show you how a small increase in key business metrics has the potential to create a huge impact in net profits. 

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25 Retail Blogs Every Small Business Entrepreneur Should Be Reading

25 Retail Blogs Every Small Business Entrepreneur Should Be Reading

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Small and boutique retailers have their work cut out for them when it comes to staying in business. There's a lot they need to know, and a lot that they need to take action on. Whether it's the latest trends in omni-channel retail, engaging their most loyal customers over social media, or understanding the way technology and mobile are revolutionizing how they accept payments. 

Which is why I've taken the liberty of assembling the top 25 blogs that every small retailer needs to read and subscribe to if they want to stay ahead of the curve and thrive when it comes to selling in person. Whether you prefer to add these to your feedly account or just do it the good old fashion way and bookmark them for future reading, I hope you find them to be an invaluable resource for helping you stay in touch with what's happening and what you need to know to successfully target, acquire, and convert customers for your store.

Here we go: 

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