57 search results for “home based business”

Small Business Accounting 101: Ten Steps to Get Your Startup on Track

You’re about to launch your online store (or maybe you just launched) – congratulations! It takes perseverance and passion to get to the point you’re at. However, as you know, business ownership is a constant flood of satisfying milestones coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store. This list of 10 small business accounting steps will give you the confidence to know you’ve covered your bases, and are ready to move on to the next item on your business to-do list!

Continue reading

5 Tips to Help Entrepreneurs Work From Home

A lot of ecommerce entrepreneurs work from home. The overheads are drastically lower than renting office space, set-up costs are small, and you save a ton of time not having to commute to an office.

There are negatives though. Distractions sneak up on you really quick - playing with the kids, reorganizing the  fridge, watching TV, even cleaning the house has never been so tempting! Here are 5 strategies that will help you work from home more efficiently:

Continue reading

Where to List Your Business Online and Why It Matters for Local SEO

Just how important is local SEO for small businesses with a physical location? According to a recent study, 78% of local searches on mobile and 61% of local searches on laptops result in offline purchases. 

If you take a moment to consider the 7 billion monthly unique local searches that take place on Google in the US alone, that's a pretty decent conversion rate no matter how you slice the data.

So what exactly are these people searching "locally" for? Here's a breakdown of the top tasks that consumers perform when searching locally:

  • Searching for address/location
  • Finding a business with desired product/service
  • Searching for a phone number
  • Finding out hours of operation
  • Getting driving directions
  • Discovering coupons/special offers
  • Reading ratings and reviews

If any or all of those above tasks apply to your small business, then you'll undoubtedly want to pay attention to local SEO and make sure your business is covered when consumers are on-the-go or doing their research. Previously, I wrote a post that was intended as a primer on getting started with local SEO and all the different components that you need to pay attention to. 

In this post, I'll be getting into the nitty-gritty of what some consider to be at the core of local SEO, creating, double-checking, and optimizing local citations across the multitude of local business listing channels out there.

Let's take a deep breath in and dive right into it. 

Continue reading

Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It

Buzzwords can be tough to keep up with. Especially if you're in retail and can't spend hours figuring out what each word means, how it affects your business, and what you can do about it. Two words in particular that I'd like to tackle are "showrooming" and "webrooming."

Yes, we all know that consumer shopping habits are changing, that they're equipped with smartphones, using online reviews to form their opinions, and have preferences for what kind of products they purchase online, in-store, or online and pick-up in-store.

Big box retailers have boatloads of cash to throw at the problem of catching-up with consumers and their demands, however, as a small business owner, things can be a little more complicated.

In this post, I'll be exploring what "showrooming" and "webrooming" are, how they effect your business, and what specific steps you can take to combat or welcome their impact on your store.

Here we go.

Continue reading

How A Father-Son Team Are Re-Inventing the Furniture Business With Omni-Channel Retail

Meet Mike and Doug, proud owners of Wrightwood Furniture in windy Chicago.

This father and son pair have been in the furniture business for as long as, well, let's just say a really long time. It was just that after spending several years in the wholesale business selling to big box retailers and watching customers pay ridiculous amounts for their furniture, they decided enough was enough.

First, they closely examined why there was such a huge mark-up and nailed it to the logistic inefficiencies of moving around and handling really large and bulky goods from warehouse to showroom to who knew where else. But rather than get caught up with it all, they decided to cut the middle man out and started designing, sourcing, and buying furniture that was anything but what you'd find anywhere else and having it shipped directly to their store.

They also made a firm commitment to the environment in the process. The duo only sells furniture that uses plantation-grown or recycled wood, recycled aluminum, and doubling the store as a warehouse where everything is shipped from for their online orders.

And the best part? They're finding early success with omni-channel retail by operating a highly successful online store in addition to their Chicago physical retail location.

I had a chance to catch up with Mike who broke down what it was like selling both online and offline and why they decided to go down that route.

Continue reading

The Solopreneur as a Silicon Valley Startup

This is a Guest Post by Colleen McCarty.

Entrepreneurs, business people, and product developers are in a unique position to capitalize on a trend that will to continue to rise: personality based businesses and personal branding. This trend embodies the American dream, taking extreme individualism to the next level – speakers, experts, trainers, bloggers - everyone has a schtick. Blossoming out of a formerly cubicled workforce, the personality-based business is a natural segue in an information-based economy, lending itself to massive product sales and huge numbers for individual ecommerce sites. Drop ship and on-demand companies make it even easier for individuals to sell any information-based products.

However, personality based businesses inherently lend themselves to one fatal flaw. They are built around humans – and humans are imperfect. Building your business around yourself indicatively means that your business will reflect your flaws. There is no way around it… or is there?

Continue reading

Announcing Shopify's 3rd Build-A-Business Competition Winners

Today we’re thrilled to announce the five winners of our Build-A-Business competition.

During the 8 months of the competition period, over 10,000 entrepreneurs created new online businesses that sold more than $55 million in products. The five new businesses that sold the most over any two months of the competition each win a $50,000 US investment.

We’re also sending each of the winners on a VIP trip to New York City to meet with the industry experts who served as mentors to the participants throughout the competition (Timothy Ferriss, Daymond John, Tina Roth Eisenberg and Eric Ries).

In addition to the grand prize investment and NYC trip, each winner gets a special one-hour media strategy training session with editors at Fast Company Magazine, and $20,000 toward digital advertising for their business.

Here’s a visual overview of the competition, including our five amazing winners. You can click on the image to view in full-screen.

Continue reading

25 Retail Blogs Every Small Business Entrepreneur Should Be Reading

Small and boutique retailers have their work cut out for them when it comes to staying in business. There's a lot they need to know, and a lot that they need to take action on. Whether it's the latest trends in omni-channel retail, engaging their most loyal customers over social media, or understanding the way technology and mobile are revolutionizing how they accept payments. 

Which is why I've taken the liberty of assembling the top 25 blogs that every small retailer needs to read and subscribe to if they want to stay ahead of the curve and thrive when it comes to selling in person. Whether you prefer to add these to your feedly account or just do it the good old fashion way and bookmark them for future reading, I hope you find them to be an invaluable resource for helping you stay in touch with what's happening and what you need to know to successfully target, acquire, and convert customers for your store.

Here we go: 

Continue reading