Malcolm Gladwell’s most recent book is called David and Goliath, published last October.
It features the roundup of interesting stories and psychology research that we’ve come to expect from Gladwell. David and Goliath gives plenty of examples of how qualities we perceive as strengths may actually be vulnerabilities, and vice versa.
Though Gladwell rarely gives concrete advice for running a business, his books are often categorized as Business books. But even if you can’t really use his books to understand how to calculate discounted cash flows or how to register for incorporation, you can use his books to think about operations at a high level.
And so if The Tipping Point can be used as a business strategy guide, David and Goliath might be used as a guide to figure out the type of business you want to start.
Gladwell writes about a dozen stories in David and Goliath around a theme of “deceptive strengths.” We pick out three of these stories because we think that they’re particularly useful for learning about the type of entrepreneur you can and want to be.