115 search results for “online business ideas”

Why Your Ecommerce Store Needs a Business Plan (and How to Write One)

If your first thought when hearing the words "business plan" is "yuck", then you're not alone.

For most people, the thought of writing a business plan brings up painful memories of past homework assignments and many online store owners view them as something only "real world" businesses and Silicon Valley startups need.

And lets face it, there's all that fun marketing stuff you could be doing like taking product photos, writing blog posts and opening social media accounts.

But the truth is, the fun stuff will only be meaningful if you build your business on a strong foundation.

And that's where writing a simple business plan comes in.

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Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.

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The 10 Best Places Ecommerce Entrepreneurs Go To Find Product Ideas

Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for. The internet contains a wealth of ideas and inspiration, but as a new entrepreneur, where do you begin? Aimlessly searching online will only get you so far so we have compiled a list of the best resources to give you direction and get you started.


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What To Sell Online: 10 Interesting Product Ideas Trending Right Now

With thousands of products available to sell online, narrowing one down can be overwhelming. Recently, we learned eight strategies for finding your first product and in our last post we discovered ten places entrepreneurs go to find product ideas.

Since then, we've gone through all of those resources ourselves and have selected ten products – one product from each resource category that looked interesting and is currently trending on Google.

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The Top 10 Articles on the Shopify Blog in 2014

Here on the Shopify blog, our goal is to help aspiring ecommerce entrepreneurs find a product to sell, and help existing merchants build long-term, successful businesses.

To achieve that, we create high-quality, free content around a range of topics that cover everything from coming up with product ideas, to building and designing your store, and of course generating traffic and sales.

This year we created almost 200 blog posts and we’ve gone through them all to pull out the 10 most popular articles for you below.


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How a 107-Year-Old Sneaker Company Reinvented Its Business With Omni-Channel Retail

Michael Packer, owner of Packer Shoes, knows a thing or two about sneakers. His family has been in the business for three generations. The original Packer Shoes store was started by his grandfather and great-uncle in Yonkers, New York in 1907. 

A lot of things have changed since then, like the store's relocation to Teaneck, New Jersey, and the company's foray into ecommerce, not to mention its budding clientele from around the world. But what hasn't changed is Packer Shoe's commitment to their community which now consists of "sneaker heads" – people who are so passionate about shoes they don't mind camping out overnight to get their hands on the latest and greatest pair.

With 107 years of history behind them, Packer Shoes continues to blend the old with the new, maintaining its heritage, while embracing the modern. Their non-traditional approach to offline and online marketing has allowed the company to adapt and thrive to this day.

In this success story, I catch up with Mike to get to know more about how he runs his retail business and successfully sells both online and offline.  

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Why Every Ecommerce Business Needs a Blog (And 9 Ideas to Get You Started)

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part.

It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make potential customers will only go so far past a certain point. If you’re spending all your time trying to convert customers, then you’ll soon be neglecting reasons for customers to discover your business in the first place.

Blogging is a great way to build your audience and generate more traffic and sales for your business. You shouldn’t treat it as an unnecessary luxury. Even infrequent posts can help your business.


Having more blog posts drives traffic to your site because it improves SEO; it lets you tell stories that convert visitors into customers; and it increases the chances of engagement, not just on social media but also on traditional media. You might increase the chances of being covered by a news site, which are usually seen as more credible sources of opinion. And besides, all that stuff you hear about content marketing? For most businesses, that means keeping a good blog.

If you need some inspiration, this post features examples of three small businesses that run excellent blogs. Stay with us as we explain how a blog helps your business, and to see the examples of stores that get it.

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Shopify’s App Wishlist

While the Shopify platform covers most of the needs of people who want to sell stuff online, it can't cover them all. That's why we built an API and have the concept of apps: programs that third-party developers can write -- and as an added bonus, sell -- to add features to Shopify. The API allows programs to take almost any action that a Shopify shopowner can take using his/her shop's admin panel and make use of a lot of the information that Shopify has about a shopowner's shop. You can write apps that make a shop's customers' experience more pleasant, make a shopowner's life easier or provide shopowners with information to help them make better business decisions. You can also sell your apps in Shopify's App Store, and we'll soon introduce a matchmaking service that pairs shopowners who need developers to build apps for them with developers who need shopowners to build apps for.

If you're interested in building a Shopify app -- perhaps you've got a client that you're building online stores for, or maybe you'd like to write something for the almost 15,000 Shopify stores out there -- you should check out the Shopify App Development page on our wiki as well as our API Documentation.

If you're short on ideas, wondering what kind of Shopify app to build, you're in luck! We maintain the App Wishlist, a wiki page containing ideas for apps that we've received from our customers and developer partners. We maintain it as an "ideas warehouse" for apps we'd like to see as well as a place to track their progress as they make the journey from idea to working software. Check it out -- if you have ideas for apps, add them to the page, and if you'd like to turn one of these ideas into working software, let me know!

[ This article also appears in Global Nerdy. ]

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How To Start An Online T-Shirt Business: The Ultimate Guide

The t-shirt is a staple in casual wear and has been universally accepted by both men and women the last few decades. Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, online t-shirt businesses have become a popular business choice these days. For many entrepreneurs, starting an online t-shirt brand is a great and inexpensive way to start an online business, whether it’s your first, second, or tenth business.

With the growth in popularity of t-shirts businesses, there's no doubt you'll be facing some stiff competition. So to break through, you'll need to have designs people love, a brand people cherish and quality people trust. In this guide we will go through the creation process for starting your own t-shirt line and online store. We will look at each of the steps involved and the keys to success to help you get started as a t-shirt entrepreneur.

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How To Find A Product To Sell Online: The Definitive Guide

There's never been a better time to create an online store. It's easier and cheaper than ever to get started and sell to people all over the world. However, the biggest hurdle to starting your own store has always been finding and choosing the right product to sell.

We know this can be a bit of a challenging step for new entrepreneurs. This guide gives you an easy-to-follow framework for finding, evaluating and validating product ideas that you can build a profitable online business around.

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