If your first thought when hearing the words "business plan" is "yuck", then you're not alone.
For most people, the thought of writing a business plan brings up painful memories of past homework assignments and many online store owners view them as something only "real world" businesses and Silicon Valley startups need.
And lets face it, there's all that fun marketing stuff you could be doing like taking product photos, writing blog posts and opening social media accounts.
But the truth is, the fun stuff will only be meaningful if you build your business on a strong foundation.
And that's where writing a simple business plan comes in.