Results for 'selling online'

20 Year-Old Student Builds A +$100K Business Selling Hats

In the winter of 2007, Corinne Prevot was a 17-year-old high school junior who loved cross country skiing.…

In the winter of 2007, Corinne Prevot was a 17-year-old high school junior who loved cross country skiing. One day, she picked up some colorful lycra fabric and started sewing nordic ski hats for herself and friends. The style of her hats was fresh and the patterns were cool. People started offering money for her hats, and demand grew at a steady pace until she had to hire seamstresses to help fulfill orders. A business was born, and Corinne's ski brand, SKIDA, was quickly becoming all the rage.

It's been three years now and Corinne is selling her skiwear in 47 retail stores across the US, and runs a successful online store with Shopify. Sales for the last 12 months? $100,000. 

Forbes Magazine got wind of Corinne's story and wrote a great article called All Star Student Entrepreneurs: Hat Trick

To stay up to date, follow SKIDA on Twitter :-)

The Pros and Cons of Selling on Amazon and eBay

At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce…

feature

At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

On closer inspection, the mutual benefits remain, but the reality is more nuanced. Should you expand your presence beyond your online store and start selling your products on Amazon and eBay?

The answer is... it depends. A marketplace strategy may be a boon for some retailers and a bust for others. There are a lot of variables that need to be taken into consideration, including the type of products you sell, the intensity of competition in your category, marketplace fees and restrictions, and so on.

There are, however, some pros and cons that apply across the board. In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces well-informed as to the upsides and the downsides.

Pros of Selling on Amazon & eBay

1. Increased Sales

The chief draw of selling on marketplaces such as Amazon and eBay is the scale of their online presence. Amazon alone draws nearly 85 million unique monthly visitors - that’s a heck of a lot of eyeballs! And those eyeballs can translate into higher sales volumes. According to an Amazon executive, sellers report an average 50% increase in sales when they join Amazon Marketplace.

2. Customer Acquisition

Nobody visits Amazon or eBay searching for your store. But they may be searching for - and discover - your products. Products they may not have discovered otherwise, or that they may have purchased from a competitor.

Once you’ve got a customer in the door, even if it is through a marketplace, you’ve got a chance to win repeat business through excellent service and fulfillment. This is especially the case if you’re selling products in a category that encourages frequent, repeated purchases such as hobby supplies or fishing gear.

3. Marketplace Infrastructure

Marketplaces are all about strength in numbers. This is as true for online marketplaces as it is for real world examples like farmers’ markets, shopping malls, and food trailer parks. The variety and all-in-one aspect of the marketplace can draw in lots of customers who prefer that kind of shopping experience. Online marketplaces also bring the additional layer of single-stream checkout and fulfilment support in order to create a seamless experience for buyers.

Cons of Selling on Amazon & eBay

While there are some significant upsides to selling on marketplaces, there are also some drawbacks that need to be considered.

1. Marketplace Fees

Setting up shop on a marketplace can potentially supercharge your sales, but it also exposes you to another cost center - marketplace fees. Most marketplace fees are deducted as a percentage of each sale, and can vary from site to site and even category to category. Before selling your products on a marketplace, you’ll want to make sure you have a good sense of your margins and a firm understanding of the marketplace’s fee structure. In highly commoditized, low-margin categories, the numbers may just not add up. See fees for selling on Amazon, and fees for selling on eBay.

2. Marketplace Infrastructure

While the marketplace infrastructure has many advantages, it’s important to remember that it can cut both ways. Marketplaces don’t exist to help you, but to help themselves. They want the focus to be on the products, not the sellers. And that means they might restrict the degree to which you can brand your presence, communicate with customers, dictate what items you can and cannot sell, and so on. 

Additionally, there’s nothing to stop marketplace owners - in the case of Amazon, Sears, and so on - from “going to school” on third-party sellers, identifying popular products and stocking them themselves.

3. Keeping Inventory in Sync

A marketplace is essentially a second point of sale. And one that sometimes can’t be configured to talk to your shopping cart. In effect, both draw down the same inventory, but don’t sync with one another, making it challenging to understand your stock levels without lots of manual reconciliation. Fortunately, applications exist to help you aggregating orders from multiple sources and making sure your inventory stays in sync across all your stores. 

How to Choose a Marketplace

As you weigh the pros and cons of selling on a marketplace, it’s also worthwhile to consider which marketplace you would join. The tempting answer is “all of them!”, but each marketplace has its own system, its own processes and limitations and quirks. Learning to navigate those can take time you probably don’t have, so it’s best to stick to one or two marketplaces unless you know you can support more. 

Two of the largest and most well-known marketplaces are Amazon and eBay. Amazon’s Marketplace takes the sharper retail tack, and as a retailer itself Amazon provides tools to help third-party sellers become part of a seamless shopping experience, including “Fulfillment by Amazon”, which involves shipping your inventory in bulk to Amazon and letting them handle shipping.

eBay, on the other hand, is essentially a massive marketplace. Where Amazon focuses on the Amazon shopping experience, eBay offers seller tools and features that make it easier for you to feature your brand, as well as sell non-standard items.

Other Ways to Make Sales

 

Check out our free guide on 50 Ways to Make Your First Sale.


Article by Matt McDougall, Director of Marketing for Ordoro, a comprehensive order and inventory management solution for online retailers. Ordoro is available in the Shopify App Store and has a free 15 day trial

Top Bands & Musicians Selling on Shopify

Global online music revenues are expected to rise by 7% this year to $6.3 billion. Selling music online…

feature

Global online music revenues are expected to rise by 7% this year to $6.3 billion.

Selling music online is big business, and so is selling everything that goes along with it. Ecommerce provides bands and musicians with an additional stream of revenue, in addition to traditional sales outlets like ticket sales, concert merch tables, and iTunes. Good news is, it's never been easier to sell music, apparel, and merchandise online. 

With Shopify you can easily create a beautiful online store to sell merchandise. You can also let your customers instantly purchase songs by using either Fetch, or Delivery - two of our digital download apps.

We've got quite a few musicians, bands, and even some music festivals selling on Shopify - here are a few of the most popular:

LMFAO Party Rock Clothing


50 Cent SMS Audio


Tori Amos


Beck


She & Him


Foo Fighters


David Choi


Jimmie Vaughan


Third Eye Blind



Them Crooked Vultures


Jimmy Eat World


Lollapalooza


CBGB


Austin City Limits



Why Your Online Store Needs a Unique Selling Proposition (USP) to Thrive

You’ve finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online…

feature

You’ve finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online store.

However, after some market research you realize that a potential consumer has dozens if not hundreds of other online destinations they could choose instead of you. So, then why would they buy from you? That’s the question you need to answer as you start formulating your unique selling proposition. 

It can drive you crazy. Especially, if you’ve never thought too deeply about it. What is it about your online store that would make a potential customer shop there and not elsewhere? 

There’s got to be something about what you do that helps you stand out from the pack, otherwise, how are you ever going to stay in business? Call it “positioning”, “differentiation”, “mission statement”, “vision statement”, or insert any other business terminology in there and it all comes down to the same thing. Why would a customer choose you and not a competitor? 

Part of determining your unique selling proposition is understanding the value that your product brings to the market. One of my favourite books, “Business Model Generation” defines a value proposition as the following: 

“It solves a customer problem or satisfies a customer need. Each value proposition consists of a selected bundle of products and/or services that caters to the requirements of a specific customer segment. In this sense, the value proposition is is an aggregation, or bundle, of benefits that a company offers customers.” 

The beauty of that definition is that it forces you to take a holistic approach to your value proposition when it calls it an aggregation or bundle of benefits, meaning it doesn’t have to be just one thing. Otherwise, you’d resort to citing one of these common value adds (which are really just boosters to what you have to offer): 

  • “Free” or fast shipping
  • Discount codes
  • Gracious return policy
  • Great customer service with live help
  • and anything “everyone” else is doing….

However, rather than go down the “me-too” route, you’re going to want to carve out a unique space in your customer’s mind, one that’s reserved just for you. That may sound like a difficult or intimidating thing to do, but it’s critical - especially with Amazon a click away. 

Finding Your Winning Difference

To figure out what makes your business unique, spend some time trying to uncover what makes your story remarkable and revealing any hidden benefits that you products may have. Start by asking yourself the following questions to discover where in your business that unique selling proposition can come from: 

  • What materials is your product is made from?
  • Where did those materials came from? Who created them or produced them?
  • How are your products manufactured and assembled?
  • Who are they manufactured and assembled by?
  • What are the unique benefits your product offers?
  • What’s your personal story and how does it add value to your products?
  • What do you have to offer that no one else does? 

Once you’ve come up with answers take a look at how you can build your "unique business story". I’ve listed a few examples of online stores who do a great job at showcasing what it is that makes them unique to give you an idea of where you can go with this. 

Bee’s Wrap Sells a "Unique Product"

Bee’s Wrap founder Sarah Kaeck created an alternative to plastic wrap for food storage on her family farm in Vermont for her own needs. Little did she know that she would be giving people around the world also concerned with the environmental impact and health safety of plastic a means to try something different and hits home on all those values. The end result was a fabric infused with beeswax, jojoba oil and tree resin, and built to be the perfect alternative to plastic.  

  • USP: The "new" old fashioned alternative to plastic wrap

Hiut Denim Co. Sells a "Unique Story"

Here’s a story for you. Cardigan, a small town of 4,000 people has a jean making factory where 400 of them are employed. After making jeans for three decades, it one day closes and all those good people are laid off. What comes next is the origin of a new jean making company, Hiut Denim Co. that puts a premium on quality and has “Grand Masters” who are skilled in the ways of making jeans. The catch is, they only product 100 jeans a week. In other words, they offer hand crafted, limited edition jeans as well as the opportunity for customers to support a local economy.  

  • USP: Do one thing well, our town makes the highest quality jeans

DODOcase Sells a "Unique Concept"

It’s no secret that physical books have been getting hit hard both in demand and distribution resulting in the decline of things like the art of bookbinding. So, how does DODOcase keep the traditional alive while adapting to the digital era? Simple, make accessories for our digital devices like iPhones and iPads using the same bookbinding methods used to make books. Add local and handcrafted manufacturing in San Francisco and what you end up with is unique and high quality Apple accessories in sea of "me-too" competitors.  How can you combine wo seemingly unrelated products and bring them together to create something entriely new and unique? 

How can you combine two seemingly unrelated products or ideas and bring them together to create something entirely new and unique?

  • USP: Preserving traditional bookbinding techniques through American made cases for digital devices

Holstee Sells a "Unique Company Manifesto"

It’s not everyday that a company that started off selling t-shirts with a holster stitched on decides to dedicate itself to helping people live more mindfully. Since originally launching Holstee in 2008, the company has grown into offering uniquely crafted products and exclusive design prints while cultivating a community around its manifesto. It encourages people to do what they love and stop wasting time on everything else. Something that clicks with a generation in flux striving to find their mark in the world. 

  • USP: We live and breathe our core value: "do what you love". Buy our products, join our mission.

Black Milk Clothing Sells "Unique Apparel Designs"

How does a self-taught fashion designer selling leggings out of his kitchen go on to creating a global brand raking in millions of dollars? By designing products so unique that they are impossible not to talk about. From prints that include everything from muscle suits, Star Wars, Harry Potter, and galaxy designs on your leggings, swimsuits, and full on bodysuits to several other eye-catching designs, Black Milk Clothing has been able to effectively carve a niche for themselves. They have also created a social media-powered community of raving fans that engage and interact with each other. 

  • USP: Bold and outrageous products that you only buy from them and access to a community of likeminded individuals.

Greats Brand Sells Sneakers at a Unique Price 

Early last year two men ventured out to disrupt an entire industry, they saw massive opportunity in creating a direct-to-consumer mens line that offered premium quality sneakers without the premium price tag. The result was the Greats Brand, and online store which sells retro mens footwear that ranges in price from $59-$99, and aims directly at global sneaker brands with cheaper yet high-quality goods with a radically shorter product development life-cycle. With the company's sights set on becoming the Warby Parker of footwear, they're out to be yet another game changer in their industry. 

  • USP: High quality sneakers at low value pricing resulting in disruptive industry standards

Mr. Gugu & Miss Go Sell Membership to a Unique Community

What if buying a product from an online store also served as an initiation into a community? That’s exactly what Mr. Gugu and Miss Go, a European brand that wants the entire continent to look fresh, brave, original, and self-confident does. Taking advantage of social platforms like Instagram, it promotes and sells not just apparell, but an attitude and way of life, in addition to belonging to a global collective of “Gugu People”. 

  • USP: Bring self-confidence and originality to Europe, join the club and wear the clothes

Summary

Those are just a handful of companies that have figured out their winning difference and how to make their products resonate with their target audience.

But the real question is, what’s so unique about what you’re selling? In other words, why does your company or brand matter?

Answer these questions honestly and sincerely and you’re bound to get a unique selling point that will not only stick out in your target consumer’s mind, but will have them coming back time and time again.

If you know of any other ways that ecommerce companies can stand out in the minds of consumers, let us know by commenting below. 

Important Online Shopping Dates - 2012 Calendar

The start of the year is the perfect time to plan for the year ahead. Consumers are looking toward…

The start of the year is the perfect time to plan for the year ahead. Consumers are looking toward holidays and special events up to a month ahead of time. To make the most of your campaigns and to ensure you have enough inventory, you should organize your marketing and merchandizing efforts with that in mind. If you're planning on selling things for Valentine's Day - start planning now! 

Use this Important Online Shopping Dates Calendar to keep track of all the major shopping days: 


Click here for a printable version. 

Innovative Ecommerce: Brian's Online Garage Sale

Brian Scates is moving from Dallas to San Francisco at the end of July and doesn't want to…

Brian Scates is moving from Dallas to San Francisco at the end of July and doesn't want to lug everything he owns over 1,500 miles across the country. So instead of renting a moving truck he's decided to sell the lot (including his $26,500 Audi A6), and start with a blank slate. Since he doesn't have a garage, Brian decided to open an online store to sell everything he owns. Smart. 

Ecommerce Store
Brian's virtual garage sale is appropriately named "Empty My Apartment" and has already proven to be a success. In the couple of days his store has been open, his apartment is half empty. I spoke with Brian today to see what inspired him to build a temporary online store and here is his response:

"This is something I've been thinking about for a couple of months. I HATE selling things on craigslist. For everything you list, 10 people call you asking if it's available, if they can come look at it, ask you to hold it, tell you they're on their way, and then never show up. It's also hard to sell higher end things on craigslist if you are cash-only. So the idea of selling 40–50 things on craigslist made me want to kill myself."

Makes sense when you think about it. I jumped on craigslist this weekend to sell a used couch and an old IKEA bookcase and wasted my entire Saturday fussing around with phone calls and broken promises. Online classified ads undoubtedly have their purpose, but Brian's Empty My Apartment store is a creative solution for someone selling more than a handful of items. The barrier to entry in the world of ecommerce has never been so low, and Brian had his store up in less than an hour. 

"I had the store up and running within an hour of deciding to use Shopify. I spent maybe another hour or two customizing the template, then the whole weekend taking pictures and adding products."

After chatting with Brian, I checked out another one of his websites and thoroughly enjoyed his article on redesigning the user interface for the elevator buttons in his (soon to be former) apartment building. Brian currently owns gestalt labs, a design and marketing firm in Dallas, Texas. 

How to Move Your Brick and Mortar Store Online

Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their…

Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their physical storefront and sell their goods online. Shopify, coupled with Vend and Xero software, is the ideal solution for retailers looking to sell both online and offline, and easily keep track of it all.

Shopify gives you a beautiful looking online storefront, with a shopping cart allowing you to securely accept credit card orders online. Vend is a web-based POS (point of sale) and stock management system designed to work from anywhere on computers, phones and tablets. Finally, Xero is your bookkeeper. It automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. This trio of software is all you need to run your store both online and offline.

Here are two video case studies that will show you how easy it can be for traditional retail stores to start selling online:

Taylor Stitch Case Study


Blue Chair Fruit Company Case Study


Here’s how to use Shopify, Vend and Xero together, just like in the above case studies:

  1. Sign up for Shopify - Free 30 day trial

    Shopify powers your online store. Shopify is a hosted ecommerce platform that makes it incredibly easy to create a beautiful online store.

  2. Sign up for Vend - Free 60 day trial
    Vend is your web based POS (point of sale) and stock management system. Vend connects perfectly with Shopify and Xero. Vend works just like your current (or a traditional) POS, but because it's a cloud based program, it works on any computer, iPad, iPhone, and works anywhere in the world (great if you want to sell at trade shows, farmers markets, or craft sales).

  3. Sign up for Xero - Free 30 day trial
    Xero is your bookkeeper. Xero automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. Xero is one of the world's leading online bookkeeping solutions and it's incredibly easy to use.

  4. Connect All Three Applications
    Once you have setup an account using Shopify, Vend and Xero, head over to the Shopify App Store. Get the Vend Shopify App, and then the Xero Shopify App. Once your setup these two apps, all three solutions should be talking to each other and selling both offline and online should be a snap.

Angry Birds Online Store Sells Over 2 Million Plush Toys

It’s no secret that Angry Birds is one of Shopify’s most successful stores. Angry Birds has swiftly flown…

It’s no secret that Angry Birds is one of Shopify’s most successful stores. Angry Birds has swiftly flown into pop culture by means of an obsessively addictive game of ticked-off birds catapulting themselves into green pigs.

The game has been downloaded more than 50 million times and is the #1 selling iPhone app of all time. To say these feathery animals are successful would be an understatement. A recent article by cnet reports that Angry Birds owner Rovio has sold more than 2 million plush toys. Also of interest, more and more people are making in-app purchases.

Rovio Angry Birds Shopify Plush Toy Online Store A Huge Success

Angry Birds approached Shopify at the end of October 2010 asking for an online store to sell their (still being sewn together) plush toys. The catch? They needed the store to be fully designed and operational before Christmas shopping began. That gave us about 3 days and change to put it all together. No big deal….

Rovio Angry Birds Shopify Plush Toy Online Store A Huge Success

We assigned one of our top designers, Mark Dunkley (@markdunkley), who with steps of urgency jogged to a local Italian grocery store to buy pasta, tomato sauce and bottled water. He went home and worked around the clock, 48 hours straight, to get the Angry Birds store up and running. He denies drinking Red Bull, but we suspect otherwise. From day one, the Shopify Angry Birds Store has been a massive success.

Planning Ahead For Important Online Shopping Dates - 2013 Calendar

It's important for ecommerce merchants to plan well in advance for key shopping dates. Consumers begin searching for…

feature

It's important for ecommerce merchants to plan well in advance for key shopping dates. Consumers begin searching for the perfect gift for occasions like Valentine's Day, Mothers Day, and Halloween up to a month ahead of time.  

The best way to see when consumers begin searching for specific products is by using Google Trends. This free tool will tell you how often a particular search-term is entered relative to the total search-volume. Here's an interactive example using the term "Valentines Day Gifts" looking at last year:



You'll notice that people begin searching Google for "Valentines Day Gifts" starting in January. Search volume ramps up significantly by the end of January and reaches its peak from Feb 5 - 11. This search data from last year shows us that if you're planning on selling products for Valentine's Day, you better start strategizing your marketing and product campaigns now, because people have already started gift hunting online. 

Here's our annual Important Online Shopping Dates Calendar to help you keep track of all your marketing events: 

Selling More Shopify Apps, Part 1: The Decision-Making Process

  Shopify? Apps? I Thought It Was an Ecommerce Thingy! It is. If you want to sell stuff…

 

Shopify? Apps? I Thought It Was an Ecommerce Thingy!

It is. If you want to sell stuff or services online in exchange for money – a business model so crazy that it just might work – Shopify is the best, easiest and most hassle-free way to do it. You can use a store that lives on our hosted service or build a program that calls our API to do the ecommerce stuff: the catalog, the shopping cart, the credit card hoo-hah, and so on.

While Shopify does a lot, it can’t do everything. Perhaps there’s a feature that you wish Shopify had, but it applies only to a small vertical or maybe even only your business. Or there just might be some feature that we haven’t thought of implementing yet.

That’s where apps come in: they’re applications that make use of the Shopify API to:

  • Access a shop’s data (with the owner’s permission, of course)
  • Programmatically perform just about anything the shop owner can do on their shop’s admin panel

Want to declare a “happy hour” where you drop the price of an item from 5 to 7 p.m. next Thursday? Shopify doesn’t do it out of the box, but an app can! Want to send a Twitter direct message or SMS text to a merchant whenever a customer places a big order, so s/he can make sure it gets handled properly? You can write an app for that. If you can think of a feature to make the experience for customers or shopowners (or both) better, you can make it an app. And you can make money doing it!

You can reach the 15,000 Shopify users – a very focused, dedicated bunch – and sell apps to them through the Shopify App Store. We know a number of developers who are doing quite nicely selling apps and making Shopify showowners productive and happy, and when our customers are happy, so are we.

That’s what this series of articles is all about: selling more Shopify Apps. If you’re a Shopify App developer (or thinking of becoming one), this series will show you how to sell them better. We’ll also be publishing articles about writing apps, from how-tos to ideas for apps that we’d like to see become real.

The Decision-Making Process

Take a look at Shopify’s App Store, and I’ll walk you through the typical customer’s decision making process when they’re looking for apps.

1. They see your app’s icon, its name and the short description on the App Store page.


When you visit Shopify’s App Store, you see a page like the one shown above, featuring apps displayed on shelves. Rather than being broken up into pages, the App Store’s main page is an “infinite scroller”; you simply scroll down the page to see all the apps in the Store. For the user, scrolling -- especially in the age where most mice have scroll wheels and scrolling-by-flicking is increasingly common thanks to smartphones and tablets -- seems faster and more effortless than paging.

Each app is represented by its icon, with its name and a short description (140 characters maximum) to its right. Clicking on the icon, the name or the description will take you to the page for the corresponding app.

There are a number if ways users can sift through the apps in the store. They can filter the apps by category, as shown below:


They can also filter apps by which software or services they integrate with:


And they can also change the way the apps are sorted in the store:


The default sort is “from newest to oldest”, and the other three options are:

  • From highest-rated to lowest-rated
  • From most to least popular
  • Whether or not to limit the results to free apps

Ideally, you want your app to be as close to the top of the App Store page as possible – what they used to call “above the fold” in the newspaper world. Being on top of the list puts you in the user’s path of least resistance and makes it more likely that the user will move to the next step on the path to purchasing your app: your app’s page.

Your app will be on top of the list just after you submit your app for the first time, as it will be newest. However, your app won’t remain the newest forever, so your eventual goal will be to make your app the highest rated, the most popular, or preferably both.

You’ll also want to make sure that your app makes a good first impression on the App Store’s main page. The good news (and the bad news, too) is that once the user sees your app on the page, there are only three things that you have at your disposal to catch his/her attention:

  1. Your app’s icon. Is it visually appealing? Does it hint at what your app does or what its effects will be?
  2. Your app’s name. Is it catchy or memorable? Does it give the user an idea of what your app does or what its effects will be?
  3. Your app’s description. Does it clearly state what your app does or why someone would want to use it, all in 140 characters or less?

Get all three right, and you’ll increase the odds that the user will get to the next step in the decision-making process: moving away from the big list of apps and focusing on just yours.

2. They click on your app’s icon, taking them to the App Store page for your app


If your app has piqued the user’s interest on the App Store’s main page, s/he’ll click on it and be taken to your app’s page, which displays a lot of information about it, namely:

  • The app’s icon
  • The name of the app
  • The app’s publisher
  • The app’s rating
  • How much the app costs
  • Any additional software required by the app
  • The “Install App” button
  • The full description of the app
  • A list of the services that the app can integrate with
  • One or more screenshots of the app
  • [Optional] One or more videos of the app
  • User reviews and responses from the publisher

Each of these items affects the user’s decision-making process, and in this series of articles, we’ll look at what you can do with them to make it more likely that the user will buy it.

Based on experience with app stores of all sorts, from Shopify’s to shareware to smartphone and tablet stores, here’s what the users typically do next…

3. They look at your app’s screenshots and videos first.


Eye- and click-tracking studies show that once the user has landed on your app’s page, they tend to look at the screenshots and videos first. This means a couple of things:

  • You should make sure that you include at least one screenshot of your app in action. Better still, you should include a screenshot for every major feature of your app.
  • Although it’s optional, you should include a video. It could be a video capture of your app in action or something that explains what your app does and why you’d want to buy and install it. The better selling apps tend to include videos on their app pages.

In this series of articles, we’ll cover ways to get the most out of the video and pictures on your app’s page.

4. Then they look at the rating.


A very important factor affecting how well something sells online is the rating. Ever since Amazon, we’ve become quite accustomed to checking the ratings before buying something. It happens not just online, but in real life; I’ve seen people at all sorts of bricks-and-mortar stores – restaurants, liquor stores, big-box electronics stores, car dealerships – whip out their smartphones and check out the ratings for something they’re thinking of buying. That’s why social media and word-of-mouth marketing are hot topics these days: they influence people’s opinions, which in turn can make or break sales.

“Get a good rating” is the obvious advice. Less obvious is how you get that rating. We’ll cover what we believe are best practices for getting good ratings, and through them, good sales.

5. And finally, they read the description.


Once the user’s done with the quick-and-dirty visual scan of your app’s page, they then look at your app’s description. If the user has come this far in the process, they’re close to the point where they make the decision to buy or not buy. The description is where you close the deal, and we’ll show you what successful apps do in their descriptions.

6. That’s when they make their decision.


If you’ve done everything right, this is when the user clicks the “Install App” button. Get enough users doing that, and life’s like this:


Next: A picture is worth a thousand…bucks?

[ This article also appears in Global Nerdy. ]

Start your free 14 day trial!Create your store now

Create an online store in minutesTry Shopify Free