228 search results for “selling online”

20 Year-Old Student Builds A +$100K Business Selling Hats

In the winter of 2007, Corinne Prevot was a 17-year-old high school junior who loved cross country skiing. One day, she picked up some colorful lycra fabric and started sewing nordic ski hats for herself and friends. The style of her hats was fresh and the patterns were cool. People started offering money for her hats, and demand grew at a steady pace until she had to hire seamstresses to help fulfill orders. A business was born, and Corinne's ski brand, SKIDA, was quickly becoming all the rage.

It's been three years now and Corinne is selling her skiwear in 47 retail stores across the US, and runs a successful online store with Shopify. Sales for the last 12 months? $100,000. 

Forbes Magazine got wind of Corinne's story and wrote a great article called All Star Student Entrepreneurs: Hat Trick

To stay up to date, follow SKIDA on Twitter :-)

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The Pros and Cons of Selling on Amazon and eBay

At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

On closer inspection, the mutual benefits remain, but the reality is more nuanced. Should you expand your presence beyond your online store and start selling your products on Amazon and eBay?

The answer is... it depends. A marketplace strategy may be a boon for some retailers and a bust for others. There are a lot of variables that need to be taken into consideration, including the type of products you sell, the intensity of competition in your category, marketplace fees and restrictions, and so on.

There are, however, some pros and cons that apply across the board. In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces well-informed as to the upsides and the downsides.

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Important Online Shopping Dates - 2012 Calendar

The start of the year is the perfect time to plan for the year ahead. Consumers are looking toward holidays and special events up to a month ahead of time. To make the most of your campaigns and to ensure you have enough inventory, you should organize your marketing and merchandizing efforts with that in mind. If you're planning on selling things for Valentine's Day - start planning now! 

Use this Important Online Shopping Dates Calendar to keep track of all the major shopping days: 

Click here for a printable version. 

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Top Bands & Musicians Selling on Shopify

Global online music revenues are expected to rise by 7% this year to $6.3 billion.

Selling music online is big business, and so is selling everything that goes along with it. Ecommerce provides bands and musicians with an additional stream of revenue, in addition to traditional sales outlets like ticket sales, concert merch tables, and iTunes. Good news is, it's never been easier to sell music, apparel, and merchandise online. 

With Shopify you can easily create a beautiful online store to sell merchandise. You can also let your customers instantly purchase songs by using either Fetch, or Delivery - two of our digital download apps.

We've got quite a few musicians, bands, and even some music festivals selling on Shopify - here are a few of the most popular:

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Why Your Online Store Needs a Unique Selling Proposition (USP) to Thrive

You’ve finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online store.

However, after some market research you realize that a potential consumer has dozens if not hundreds of other online destinations they could choose instead of you. So, then why would they buy from you? That’s the question you need to answer as you start formulating your unique selling proposition. 

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Innovative Ecommerce: Brian's Online Garage Sale

Brian Scates is moving from Dallas to San Francisco at the end of July and doesn't want to lug everything he owns over 1,500 miles across the country. So instead of renting a moving truck he's decided to sell the lot (including his $26,500 Audi A6), and start with a blank slate. Since he doesn't have a garage, Brian decided to open an online store to sell everything he owns. Smart. 

Ecommerce Store
Brian's virtual garage sale is appropriately named "Empty My Apartment" and has already proven to be a success. In the couple of days his store has been open, his apartment is half empty. I spoke with Brian today to see what inspired him to build a temporary online store and here is his response:

"This is something I've been thinking about for a couple of months. I HATE selling things on craigslist. For everything you list, 10 people call you asking if it's available, if they can come look at it, ask you to hold it, tell you they're on their way, and then never show up. It's also hard to sell higher end things on craigslist if you are cash-only. So the idea of selling 40–50 things on craigslist made me want to kill myself."

Makes sense when you think about it. I jumped on craigslist this weekend to sell a used couch and an old IKEA bookcase and wasted my entire Saturday fussing around with phone calls and broken promises. Online classified ads undoubtedly have their purpose, but Brian's Empty My Apartment store is a creative solution for someone selling more than a handful of items. The barrier to entry in the world of ecommerce has never been so low, and Brian had his store up in less than an hour. 

"I had the store up and running within an hour of deciding to use Shopify. I spent maybe another hour or two customizing the template, then the whole weekend taking pictures and adding products."

After chatting with Brian, I checked out another one of his websites and thoroughly enjoyed his article on redesigning the user interface for the elevator buttons in his (soon to be former) apartment building. Brian currently owns gestalt labs, a design and marketing firm in Dallas, Texas. 

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How to Move Your Brick and Mortar Store Online

Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their physical storefront and sell their goods online. The timing has never been better. Shopify, coupled with Vend and Xero software, is the ideal solution for retailers looking to sell both online and offline, and easily keep track of it all.

Shopify gives you a beautiful looking online storefont, with a shopping cart allowing you to securely accept credit card orders online. Vend is a web-based POS (point of sale) and stock management system designed to work from anywhere on computers, phones and tablets. Finally, Xero is your bookkeeper. It automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. This trio of software is all you need to run your store both online and offline.

Here are two video case studies that will show you how easy it can be for traditional retail stores to start selling online:

Taylor Stitch Case Study

If you have trouble viewing the video please click here.

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Angry Birds Online Store Sells Over 2 Million Plush Toys

It’s no secret that Angry Birds is one of Shopify’s most successful stores. Angry Birds has swiftly flown into pop culture by means of an obsessively addictive game of ticked-off birds catapulting themselves into green pigs.

The game has been downloaded more than 50 million times and is the #1 selling iPhone app of all time. To say these feathery animals are successful would be an understatement. A recent article by cnet reports that Angry Birds owner Rovio has sold more than 2 million plush toys. Also of interest, more and more people are making in-app purchases.

Rovio Angry Birds Shopify Plush Toy Online Store A Huge Success

Angry Birds approached Shopify at the end of October 2010 asking for an online store to sell their (still being sewn together) plush toys. The catch? They needed the store to be fully designed and operational before Christmas shopping began. That gave us about 3 days and change to put it all together. No big deal….

Rovio Angry Birds Shopify Plush Toy Online Store A Huge Success

We assigned one of our top designers, Mark Dunkley (@markdunkley), who with steps of urgency jogged to a local Italian grocery store to buy pasta, tomato sauce and bottled water. He went home and worked around the clock, 48 hours straight, to get the Angry Birds store up and running. He denies drinking Red Bull, but we suspect otherwise. From day one, the Shopify Angry Birds Store has been a massive success.

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Planning Ahead For Important Online Shopping Dates - 2013 Calendar

It's important for ecommerce merchants to plan well in advance for key shopping dates. Consumers begin searching for the perfect gift for occasions like Valentine's Day, Mothers Day, and Halloween up to a month ahead of time.  

The best way to see when consumers begin searching for specific products is by using Google Trends. This free tool will tell you how often a particular search-term is entered relative to the total search-volume. Here's an interactive example using the term "Valentines Day Gifts" looking at last year:

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How to Use Digg to Bring Customers to Your Online Store

Digg can be a great way for you to boost exposure for your online store. I recently examined reddit and showed how to best leverage their community to drive traffic to your ecommerce store. Digg is quite similar to reddit - they're both full of obscure humor, inside jokes, and landmines everywhere waiting to detonate upon the first hint of self-promotion. Although traffic on Digg is declining, it still gets an estimated 4.6 million unique US visitors a month, so it's still relevant as an online marketing tool. Here are some things to consider: 

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