252 search results for “selling online”

Top Bands & Musicians Selling on Shopify

Top Bands & Musicians Selling on Shopify

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Global online music revenues are expected to rise by 7% this year to $6.3 billion.

Selling music online is big business, and so is selling everything that goes along with it. Ecommerce provides bands and musicians with an additional stream of revenue, in addition to traditional sales outlets like ticket sales, concert merch tables, and iTunes. Good news is, it's never been easier to sell music, apparel, and merchandise online. 

With Shopify you can easily create a beautiful online store to sell merchandise. You can also let your customers instantly purchase songs by using either Fetch, or Delivery - two of our digital download apps.

We've got quite a few musicians, bands, and even some music festivals selling on Shopify - here are a few of the most popular:

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20 Year-Old Student Builds A +$100K Business Selling Hats

20 Year-Old Student Builds A +$100K Business Selling Hats

In the winter of 2007, Corinne Prevot was a 17-year-old high school junior who loved cross country skiing. One day, she picked up some colorful lycra fabric and started sewing nordic ski hats for herself and friends. The style of her hats was fresh and the patterns were cool. People started offering money for her hats, and demand grew at a steady pace until she had to hire seamstresses to help fulfill orders. A business was born, and Corinne's ski brand, SKIDA, was quickly becoming all the rage.

It's been three years now and Corinne is selling her skiwear in 47 retail stores across the US, and runs a successful online store with Shopify. Sales for the last 12 months? $100,000. 

Forbes Magazine got wind of Corinne's story and wrote a great article called All Star Student Entrepreneurs: Hat Trick

To stay up to date, follow SKIDA on Twitter :-)

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How to Increase Revenue and Improve the Customer Experience with Upselling and Cross-Selling

How to Increase Revenue and Improve the Customer Experience with Upselling and Cross-Selling

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Upselling and cross-selling is the art and science of introducing customers to better and complementary products to what they are currently interested in. According to one Forrester research analyst, 10-30% of ecommerce revenues come from upselling and cross-selling.

Are you making the most of these opportunities to provide your customers with a better experience while increasing your average cart size? 

In this post, you’ll learn why product upsells and cross-sells are so important, what you should be offering and how to do it.

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Important Online Shopping Dates - 2012 Calendar

Important Online Shopping Dates - 2012 Calendar

The start of the year is the perfect time to plan for the year ahead. Consumers are looking toward holidays and special events up to a month ahead of time. To make the most of your campaigns and to ensure you have enough inventory, you should organize your marketing and merchandizing efforts with that in mind. If you're planning on selling things for Valentine's Day - start planning now! 

Use this Important Online Shopping Dates Calendar to keep track of all the major shopping days: 


Click here for a printable version. 

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The Pros and Cons of Selling on Amazon and eBay

The Pros and Cons of Selling on Amazon and eBay

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At first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

On closer inspection, the mutual benefits remain, but the reality is more nuanced. Should you expand your presence beyond your online store and start selling your products on Amazon and eBay?

The answer is... it depends. A marketplace strategy may be a boon for some retailers and a bust for others. There are a lot of variables that need to be taken into consideration, including the type of products you sell, the intensity of competition in your category, marketplace fees and restrictions, and so on.

There are, however, some pros and cons that apply across the board. In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces well-informed as to the upsides and the downsides.

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14 Apple iPhone 5 Cases Selling on Shopify Stores

14 Apple iPhone 5 Cases Selling on Shopify Stores

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Last weekend, Apple sold over 5 million iPhone 5's according to a press release they issued. Currently the iPhone 5 is available in the US, Canada, UK, France, Germany, Hong Kong, Japan, Singapore, and Australia. On Friday it's expected that Apple will release the iPhone 5 to 22 more countries. 

Whenever Apple releases a new product, companies race to develop compatible accessories. It's amazing how fast businesses design, fabricate, and launch these products - often sold via online stores. Although the iPhone 5 only came out last week, already there are plenty of Shopify stores selling awesome accessories.  

Here are 14 brand new iPhone 5 cases, all sold through Shopify stores: 

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Why Your Online Store Needs a Unique Selling Proposition (USP) to Thrive

Why Your Online Store Needs a Unique Selling Proposition (USP) to Thrive

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You’ve finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online store.

However, after some market research you realize that a potential consumer has dozens if not hundreds of other online destinations they could choose instead of you. So, then why would they buy from you? That’s the question you need to answer as you start formulating your unique selling proposition. 

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Innovative Ecommerce: Brian's Online Garage Sale

Innovative Ecommerce: Brian's Online Garage Sale

Brian Scates is moving from Dallas to San Francisco at the end of July and doesn't want to lug everything he owns over 1,500 miles across the country. So instead of renting a moving truck he's decided to sell the lot (including his $26,500 Audi A6), and start with a blank slate. Since he doesn't have a garage, Brian decided to open an online store to sell everything he owns. Smart. 

Ecommerce Store
Brian's virtual garage sale is appropriately named "Empty My Apartment" and has already proven to be a success. In the couple of days his store has been open, his apartment is half empty. I spoke with Brian today to see what inspired him to build a temporary online store and here is his response:

"This is something I've been thinking about for a couple of months. I HATE selling things on craigslist. For everything you list, 10 people call you asking if it's available, if they can come look at it, ask you to hold it, tell you they're on their way, and then never show up. It's also hard to sell higher end things on craigslist if you are cash-only. So the idea of selling 40–50 things on craigslist made me want to kill myself."

Makes sense when you think about it. I jumped on craigslist this weekend to sell a used couch and an old IKEA bookcase and wasted my entire Saturday fussing around with phone calls and broken promises. Online classified ads undoubtedly have their purpose, but Brian's Empty My Apartment store is a creative solution for someone selling more than a handful of items. The barrier to entry in the world of ecommerce has never been so low, and Brian had his store up in less than an hour. 

"I had the store up and running within an hour of deciding to use Shopify. I spent maybe another hour or two customizing the template, then the whole weekend taking pictures and adding products."

After chatting with Brian, I checked out another one of his websites and thoroughly enjoyed his article on redesigning the user interface for the elevator buttons in his (soon to be former) apartment building. Brian currently owns gestalt labs, a design and marketing firm in Dallas, Texas. 

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How to Move Your Brick and Mortar Store Online

Every day we hear from several retail, brick and mortar stores looking to expand their reach beyond their physical storefront and sell their goods online. The timing has never been better. Shopify, coupled with Vend and Xero software, is the ideal solution for retailers looking to sell both online and offline, and easily keep track of it all.

Shopify gives you a beautiful looking online storefont, with a shopping cart allowing you to securely accept credit card orders online. Vend is a web-based POS (point of sale) and stock management system designed to work from anywhere on computers, phones and tablets. Finally, Xero is your bookkeeper. It automatically imports your sales from Shopify & Vend, connects to your bank to get all your bank transactions, plus handles your bills & expenses. This trio of software is all you need to run your store both online and offline.

Here are two video case studies that will show you how easy it can be for traditional retail stores to start selling online:

Taylor Stitch Case Study


If you have trouble viewing the video please click here.

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Don't Be an Online Vending Machine

Don't Be an Online Vending Machine

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Most people don't want their online store to be a glorified vending machine. Insert coins, press A6, retrieve product. Unless you're selling chocolate bars or maybe a pack of gum, chances are your customers are looking for a higher quality shopping experience. Your online store should reflect your brand, your personality, and the products you sell. 

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