**This is a Guest Post**
The ‘F’ Word
By Michael Katz
The ‘F’ word is spreading in popularity. It’s being shared, liked, commented on, and
interacted with, millions of times a day all around the world. The ‘F’ word is an accepted part of society. Unless you’ve been living in a cave for the
past five years you’ll know that ‘F’ stands for Facebook. But now everyone is also beginning to
understand the meaning and implications of F-Commerce.
F-Commerce, also known as Social Commerce, is a growing business
for retailers, service providers, record companies, ticket agencies and anyone
who wants to reach and engage with the 700 million users of Facebook. In fact, if Facebook was a country it would
be the third most populated country in the world, with more than double the
population of the United States of America.
So, if you run a business, wouldn’t you want to extend your professional
reach to 700 million potential customers?
In theory, reaching a vast target audience within their
‘comfort zone’ and placing products in front of them has immense potential to
increase sales. But commerce on Facebook
is so much more than going in for the sale.
It’s now about customer interaction.
Problems can be solved, customers can be assisted, products can be reviewed,
brands can communicate to potential customers and finally, and most important,
customers can communicate to brands. The
process of customer engagement has changed and the focus has shifted from
direct selling to loyalty building.
Brands can now engage directly with loyal ‘fans’ and reward them
Brands who use 3rd party deal sites have
reportedly seen a very low conversion from bargain hunter to long term brand
customer. Now, utilizing the power of
their own brand and as a tool for reward instead of pure incentive driven
promotion, brands are able to run group offers and flash sales directly from
their own Shopify store within their own Facebook fan page. Utilizing social interaction functions such
as like or share, offers and products are spread virally by real people in
place of subscription based emails, which often have high bounce rates.
Media coverage of F-Commerce has also increased. Six months ago, there would be an occasional
mention of Brand X opening a store on Facebook.
Now, pretty much every day, there are releases detailing stores which
have opened for business within Facebook.
Even the number of media channels has increased to write and update the
world on the advancement of F-Commerce.
With the holiday season approaching fast, now would be the
ideal time to setup your storefront on Facebook and claim your online social
Michael Katz is the VP of Business Development at Zibaba. Using Zibaba's Facebook Store App for Shopify gives you the opportunity to recreate your Shopify store on Facebook and compliment your current offering. Zibaba offers a 14 day free trial to all Shopify store owners, so you have a no risk solution to test drive your store on Facebook. If you're interested, go to the Shopify App Store and watch a 3-minute step-by-step video on how to set it up.