52 search results for “social commerce”

Twitter Moves Into Mobile Commerce With New “Buy” Button

Yesterday, Twitter officially announced a new "Buy" button that can be embedded in tweets to allow users to buy a product with a couple of clicks. For now the feature is limited to a "small percentage" of users on its mobile app only.

However, it's an important announcement as it could signal the next evolution for social platforms as they move from being not just a place to connect and share content, but also important engines for social fuelled "discovery commerce". 

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Which Social Media Platforms Drive the Most Sales? [Infographic]

Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Well it turns out, when it comes to ecommerce, being social matters.

To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.

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Using Social Media to Promote Your Online Store

Using Social Media to Promote Your Online Store

The social media revolution has made it possible for business of all sizes to reach an infinitely expanding audience. With the right integration tools, it’s simple and easy to automate your social media activities directly with an ecommerce storefront and eliminate the intimidating time commitment that can accompany the move to a social marketing program.

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4 Principles of Social Proof Every Ecommerce Store Owner Needs to Know

Social proof, one of Cialdini's famous six pillars of influence, has become a very important part of selling given the open nature of the web.

More and more often, we look to the opinions of others and additional "signals" to evaluate our potential purchases. Perhaps this is best expressed in the rise of the online review:

  • Over 70% of Americans say they look at product reviews before making a purchase.
  • Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

But social proof isn't as simple as slapping up a 5-star rating system on your website.

There are a few principles for social proof that marketers and entrepreneurs should never forget, and today we'll go over how they can impact your sales.

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How to Use Social Proof to Influence Visitors and Increase Your Sales

It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat.  You come across two restaurants - one is close to full, the other is almost empty.

Which one do you choose?

Chances are you’ll go to the one that’s close to full.

That’s social proof.  It’s a psychological phenomenon where we look to the opinions of others and additional "signals" to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision.

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How Using The 'F' Word Can Increase Sales and Make You Money

 **This is a Guest Post**

The ‘F’ Word
By Michael Katz

The ‘F’ word is spreading in popularity.  It’s being shared, liked, commented on, and interacted with, millions of times a day all around the world.  The ‘F’ word is an accepted part of society.  Unless you’ve been living in a cave for the past five years you’ll know that ‘F’ stands for Facebook.  But now everyone is also beginning to understand the meaning and implications of F-Commerce. 

F-Commerce, also known as Social Commerce, is a growing business for retailers, service providers, record companies, ticket agencies and anyone who wants to reach and engage with the 700 million users of Facebook.  In fact, if Facebook was a country it would be the third most populated country in the world, with more than double the population of the United States of America.  So, if you run a business, wouldn’t you want to extend your professional reach to 700 million potential customers?

In theory, reaching a vast target audience within their ‘comfort zone’ and placing products in front of them has immense potential to increase sales.  But commerce on Facebook is so much more than going in for the sale.  It’s now about customer interaction.  Problems can be solved, customers can be assisted, products can be reviewed, brands can communicate to potential customers and finally, and most important, customers can communicate to brands.  The process of customer engagement has changed and the focus has shifted from direct selling to loyalty building.  Brands can now engage directly with loyal ‘fans’ and reward them accordingly.

Brands who use 3rd party deal sites have reportedly seen a very low conversion from bargain hunter to long term brand customer.  Now, utilizing the power of their own brand and as a tool for reward instead of pure incentive driven promotion, brands are able to run group offers and flash sales directly from their own Shopify store within their own Facebook fan page.  Utilizing social interaction functions such as like or share, offers and products are spread virally by real people in place of subscription based emails, which often have high bounce rates.

Media coverage of F-Commerce has also increased.  Six months ago, there would be an occasional mention of Brand X opening a store on Facebook.  Now, pretty much every day, there are releases detailing stores which have opened for business within Facebook.  Even the number of media channels has increased to write and update the world on the advancement of F-Commerce.

With the holiday season approaching fast, now would be the ideal time to setup your storefront on Facebook and claim your online social real estate.


Michael Katz is the VP of Business Development at Zibaba. Using Zibaba's Facebook Store App for Shopify gives you the opportunity to recreate your Shopify store on Facebook and compliment your current offering. Zibaba offers a 14 day free trial to all Shopify store owners, so you have a no risk solution to test drive your store on Facebook. If you're interested, go to the Shopify App Store and watch a 3-minute step-by-step video on how to set it up.

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Spare Change, 04/01/08 edition

Welcome to the latest version of Spare Change, the rebranded “ecommerce roundup”. As usual, here’s where I bring you all the latest interesting ecommerce news on the vast Web.

Tech News World has posted an article on E-Marketing: Cashing In on MeCommerce. They see “a mashup between ecommerce and social networks as the Holy Grail for members, advertisers and social networks.

“The demographics of the social networks are changing; the relationships between the members are changing; and thus, the applications from the developer communities on social networks are changing. New breeds of social networking widgets are giving social network members the opportunity to instantly participate in ecommerce without the headaches of back-end fulfillment such as payment processing, fulfillment and customer service. People naturally seek out products and make buying decisions based on recommendations from their friends, not necessarily from third-party banner ads and advertising placements. The ability to create a fully ecommerce-enabled site for total transaction management, all without any involvement from the user’s perspective, is a new way to conduct ecommerce. It’s more like MeCommerce, from me to you, with a plethora of vendors’ products to recommend on your social networking profile.” Read the rest at Tech News World.

Credit Crunch is a Boost for ecommerce, according to Simon Crisp, director of Shopsafe.co.uk, who notes that consumers are “increasingly searching for bargains online in a climate of restrictive lending conditions.” Consumers are “looking to squeeze every penny out of their budget”, and ecommerce vendors are responding with discount codes and vouchers “that cut prices by ten or 15 per cent, he explains, noting the importance of such strategies as funding conditions grow increasingly stringent.”

HeroTurko.net has come up with a list of "20 of the best ecommerce websites". They list their picks for “well designed, standards-compliant Ecommerce stores. These are a tricky site to get right and design can give way to conversions, which is after all, the reason they are there – to make money.” What do you think of their picks?

Finally, ecommerce guide has published a very valuable guide for this time of year: a Guide to Making Online Sales Tax Compliance Less Taxing. For those of you in the USA, this may be an exceptionally useful – and well timed – article.

Got any recommendations for Spare Change? Email me at shannon at jadedpixel dot com!

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