43 search results for “social commerce”

Twitter Moves Into Mobile Commerce With New “Buy” Button

Yesterday, Twitter officially announced a new "Buy" button that can be embedded in tweets to allow users to buy a product with a couple of clicks. For now the feature is limited to a "small percentage" of users on its mobile app only.

However, it's an important announcement as it could signal the next evolution for social platforms as they move from being not just a place to connect and share content, but also important engines for social fuelled "discovery commerce". 

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Social Media Marketing: Pinterest for Business 101

On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.

The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.

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Using Social Media to Promote Your Online Store

Using Social Media to Promote Your Online Store

The social media revolution has made it possible for business of all sizes to reach an infinitely expanding audience. With the right integration tools, it’s simple and easy to automate your social media activities directly with an ecommerce storefront and eliminate the intimidating time commitment that can accompany the move to a social marketing program.

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How Using The 'F' Word Can Increase Sales and Make You Money

 **This is a Guest Post**

The ‘F’ Word
By Michael Katz

The ‘F’ word is spreading in popularity.  It’s being shared, liked, commented on, and interacted with, millions of times a day all around the world.  The ‘F’ word is an accepted part of society.  Unless you’ve been living in a cave for the past five years you’ll know that ‘F’ stands for Facebook.  But now everyone is also beginning to understand the meaning and implications of F-Commerce. 

F-Commerce, also known as Social Commerce, is a growing business for retailers, service providers, record companies, ticket agencies and anyone who wants to reach and engage with the 700 million users of Facebook.  In fact, if Facebook was a country it would be the third most populated country in the world, with more than double the population of the United States of America.  So, if you run a business, wouldn’t you want to extend your professional reach to 700 million potential customers?

In theory, reaching a vast target audience within their ‘comfort zone’ and placing products in front of them has immense potential to increase sales.  But commerce on Facebook is so much more than going in for the sale.  It’s now about customer interaction.  Problems can be solved, customers can be assisted, products can be reviewed, brands can communicate to potential customers and finally, and most important, customers can communicate to brands.  The process of customer engagement has changed and the focus has shifted from direct selling to loyalty building.  Brands can now engage directly with loyal ‘fans’ and reward them accordingly.

Brands who use 3rd party deal sites have reportedly seen a very low conversion from bargain hunter to long term brand customer.  Now, utilizing the power of their own brand and as a tool for reward instead of pure incentive driven promotion, brands are able to run group offers and flash sales directly from their own Shopify store within their own Facebook fan page.  Utilizing social interaction functions such as like or share, offers and products are spread virally by real people in place of subscription based emails, which often have high bounce rates.

Media coverage of F-Commerce has also increased.  Six months ago, there would be an occasional mention of Brand X opening a store on Facebook.  Now, pretty much every day, there are releases detailing stores which have opened for business within Facebook.  Even the number of media channels has increased to write and update the world on the advancement of F-Commerce.

With the holiday season approaching fast, now would be the ideal time to setup your storefront on Facebook and claim your online social real estate.


Michael Katz is the VP of Business Development at Zibaba. Using Zibaba's Facebook Store App for Shopify gives you the opportunity to recreate your Shopify store on Facebook and compliment your current offering. Zibaba offers a 14 day free trial to all Shopify store owners, so you have a no risk solution to test drive your store on Facebook. If you're interested, go to the Shopify App Store and watch a 3-minute step-by-step video on how to set it up.

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3 Ecommerce Trends You Need to Know for a Profitable 2015

Yesterday we published our annual Year in Review. It’s a look back at the state of the commerce industry and the growth of the Shopify ecosystem and platform.

Because Shopify now powers 140,000+ businesses, this data provides good insight into where ecommerce trends as a whole appear to be headed, and can help you prepare for 2015 and beyond.

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How to Use Polyvore to Drive Traffic and Sales for Your Online Store

If you thought you had all your social commerce bases covered, you might be in for a surprise.

Launched in 2007, Polyvore has gradually emerged as one of the most effective social platforms for ecommerce sites to drive high-value traffic and sales from.

Focusing on fashion and home décor, the community powered social network allows you to create collections and collages called “sets”. These sets can be made up of products from online stores around the web – including your own.

Polyvore is home to over 80 million shoppable products, with users creating 4 million new sets every month. 

In other words, it's an engaged community of curators and shoppers and source of traffic and sales you can no longer afford to ignore. 


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Pinterest Rich Pins Now Automatically Enabled for Shopify Merchants

We’re pleased to announce that we have partnered with Pinterest to automatically enable Rich Pins for all Shopify merchants.

Rich Pins are enhanced Pins that make your images even more shoppable. They contain additional information right inside the Pin. There are five types of Rich Pins – Movie, Place, Recipe, Article and Product. Online retailers can benefit from Product Pins which include real-time pricing and stock availability.

Previously, setting up Rich Pins for your site involved adding meta data to your site’s code and validating the Rich Pins on Pinterest. We’ve partnered with Pinterest to make the process much easier for our merchants. As of today, any images Pinned from your product pages (by you or anyone else) will be automatically published as Rich Pins.

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Mobile Now Accounts for 50.3% of All Ecommerce Traffic

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online.

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