235 search results for “social ecommerce”
Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?
Well it turns out, when it comes to ecommerce, being social matters.
To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.
Social media isn't just about sending a few Tweets and posting a few things on Facebook. If done right, you can drastically increase traffic to your site, bump up customer spending, and create brand ambassadors that spread positive word of mouth all around the web. Having a bad social media strategy? Could be detrimental.
Managing your social media network effectively takes tender love and care. If you want to be serious about it (and you should), don't get the intern to do it on his coffee breaks. Here are the five most common mistakes to avoid when building and managing your social media empire:
It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat. You come across two restaurants - one is close to full, the other is almost empty.
Which one do you choose?
Chances are you’ll go to the one that’s close to full.
That’s social proof. It’s a psychological phenomenon where we look to the opinions of others and additional "signals" to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision.
By now I'm sure you're familiar with the traditional set of social media sharing buttons. Here on the Shopify Blog we use Twitter, Facebook, inShare, and Google + buttons. StumbleUpon, Digg, and Reddit are pretty popular as well but we haven't started using them yet. There's an even newer breed of buttons quickly gaining traction and a Montreal based startup, Willet Inc, is thinking critically about the next generation of ecommerce social media sharing buttons.
Social proof, one of Cialdini's famous six pillars of influence, has become a very important part of selling given the open nature of the web.
More and more often, we look to the opinions of others and additional "signals" to evaluate our potential purchases. Perhaps this is best expressed in the rise of the online review:
- Over 70% of Americans say they look at product reviews before making a purchase.
- Nearly 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
But social proof isn't as simple as slapping up a 5-star rating system on your website.
There are a few principles for social proof that marketers and entrepreneurs should never forget, and today we'll go over how they can impact your sales.
The social media revolution has made it possible for business of all sizes to reach an infinitely expanding audience. With the right integration tools, it’s simple and easy to automate your social media activities directly with an ecommerce storefront and eliminate the intimidating time commitment that can accompany the move to a social marketing program.
"What do I post online?" "When should I post?" "How often should I post?" "Where do I find things to post?"
These are the questions Guy Kawasaki & Peg Fitzpatrick's "The Art of Social Media" proposes to answer, and I've got the review that will let you know if it's worth your time.
Bonus: We're also giving away 10 free copies!
The biggest challenge that online store owners face is increasing traffic to their ecommerce store. Knowing where to start and how to stand out from the thousands of other shops that are competing for the same traffic is a daunting challenge.
The explosion of growth in the ecommerce world has only made it tougher for ecommerce sites to attract the critical mass of visitors needed to stay in business.
In this post there I'm going to give you 12 different strategies to help you grow your online community and increase traffic to help you boost sales. Pick the strategies and tactics you find most interesting and suitable for your business and start seeing your business grow.
On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.
For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.
Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.
Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.
The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.