Social media isn't just about sending a few Tweets and posting a few things on Facebook. If done right, you can drastically increase traffic to your site, bump up customer spending, and create brand ambassadors that spread positive word of mouth all around the web. Having a bad social media strategy? Could be detrimental.
Managing your social media network effectively takes tender love and care. If you want to be serious about it (and you should), don't get the intern to do it on his coffee breaks. Here are the five most common mistakes to avoid when building and managing your social media empire: