212 search results for “social media ecommerce”

Which Social Media Platforms Drive the Most Sales? [Infographic]

Which Social Media Platforms Drive the Most Sales? [Infographic]

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Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Well it turns out, when it comes to ecommerce, being social matters.

To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.

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Top 5 Social Media Mistakes Entrepreneurs Make

Top 5 Social Media Mistakes Entrepreneurs Make

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Social media isn't just about sending a few Tweets and posting a few things on Facebook. If done right, you can drastically increase traffic to your site, bump up customer spending, and create brand ambassadors that spread positive word of mouth all around the web. Having a bad social media strategy? Could be detrimental.

Managing your social media network effectively takes tender love and care. If you want to be serious about it (and you should),  don't get the intern to do it on his coffee breaks. Here are the five most common mistakes to avoid when building and managing your social media empire:

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Using Social Media to Promote Your Online Store

Using Social Media to Promote Your Online Store

Using Social Media to Promote Your Online Store

The social media revolution has made it possible for business of all sizes to reach an infinitely expanding audience. With the right integration tools, it’s simple and easy to automate your social media activities directly with an ecommerce storefront and eliminate the intimidating time commitment that can accompany the move to a social marketing program.

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Re-Thinking Traditional Social Media Share Buttons

Re-Thinking Traditional Social Media Share Buttons

By now I'm sure you're familiar with the traditional set of social media sharing buttons. Here on the Shopify Blog we use Twitter, Facebook, inShare, and Google + buttons. StumbleUpon, Digg, and Reddit are pretty popular as well but we haven't started using them yet. There's an even newer breed of buttons quickly gaining traction and a Montreal based startup, Willet Inc, is thinking critically about the next generation of ecommerce social media sharing buttons.

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10 Inspiring Ecommerce Examples of Social Media Done Right (and How You Can Implement Them)

10 Inspiring Ecommerce Examples of Social Media Done Right (and How You Can Implement Them)

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If you’re struggling to understand how to use social media for your ecommerce business in a way that grows your audience, keeps your audience engaged and drives sales and traffic back to your website, don’t fret.

Here are 10 inspiring examples of social media done right, across different popular platforms, by different ecommerce businesses. You can apply these examples immediately into your own social media plan of attack to help you achieve results such as growth and engagement. Be sure to check out the 5 free bonus examples of social media done right by ecommerce businesses to give you even more ideas to start using in your social media strategy.

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Social Media Marketing: Pinterest for Business 101

Social Media Marketing: Pinterest for Business 101

featureOn Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months.

The reasons for using Pinterest for your business are impossible to ignore. In this video we’ll show you 7 concrete methods, that you can use to drive sales and traffic with Pinterest.

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Why Timing is Everything With Social Media

Why Timing is Everything With Social Media

It's extremely important to publish your content at the right time of day. recent study by KISSmetrics helps outline some best practices for posting at times when your audience is most likely to properly consume your content.


Before you do anything, you should consider what time zone your customers and prospects live in. Think about this: 48% of the US population runs of Eastern Standard Time (EST), 33% on Central Time (CST) and 14% on Pacific Time (PST). Define where your current and potential customers are and gear your social media publishing toward them. Here are some tips to help you choose the best times to publish and promote your content on Twitter, Facebook, Email Marketing, and your Blog:

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7 Awesome Content Sources That Take the Stress out of Social Media Sharing

7 Awesome Content Sources That Take the Stress out of Social Media Sharing

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You've been told that in order to build an audience on social media around your brand, you need to be sharing “great content”.

The problem is, you’re busy – and constantly making sure you have interesting stuff lined up to tweet, pin and post can be a challenging and stressful daily task that interrupts your workflow.

To help you out, we've assembled seven awesome resources that take the guesswork out of finding "great content" – including the site that Buzzfeed sources much of its viral content from.

It’s time to take the stress out of social media sharing.

Note: make sure to check out our bonus tip at the end to learn how you can schedule your social sharing so it takes up a fraction of your time each day.

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