SEO and Social Media The days of “build it and they will come” are long past us. In…
The days of “build it and they will come” are long past us. In order to survive in an ecommerce world, a seller has to learn the online game, which can be challenging when the rules change every day. SEO, Social Media – what are these tools and how can you apply them to your advantage?
What is SEO? SEO, short for Search Engine Optimization, is the art of improving your ranking in search engines. The higher you rank in a list of search engine returns, the more traffic gets driven to your site. Sounds simple.. but it’s in many ways a black art. And it’s the kind of voodoo that’s important for someone working in ecommerce – if you want to sell your widgets, and there are lots of widget sellers out there on the web, then you’d better make sure your widget shop shows up first. How to achieve this? Check out these 25 ecommerce SEO tips from Palmer Media. Even if you aren’t able to apply all of the tips, integrating at least a few of them in to your store could make a big difference to your SEO – and your sales. Have any of you applied these tactics? Have they worked or not? What else have you done to optimize your search rankings?
Search for the phrase “social media definition”, on the other hand, and you’ll find as many different answers as you do web hits. As in, 27 million different ones. Some rely heavily on “customer driven content” as part of the definition; others, like Robert Scoble, provided his definition as a more multifaceted, broader type of media that differs from traditional media in a number of ways, then opened up the conversation to his readers for feedback. Which, in my mind, is plain old social media itself in action. What do you think of Scoble’s definition, and how could his definition be applied to help drive traffic and revenue to your site?
If you’re interested in applying more social media strategies to your store, then check out this fantastic blog find: the Persuasive e-Marketing blog from Sitebrand. They post regularly about ecommerce and social media, and the blog is a valuable resource. The article eCommerce marketers – how does your social media measure up? tells you the basics on getting started with social media, such as knowing who your audience is and what it is you’re trying to track.
In upcoming weeks, we’ll be posting more on social media strategies as well as other tactics for helping you increase traffic. Do you have any suggestions or comments? Let us know here or post a comment in the forums.