Featured App: Custard

Custard icon

One of the 100-plus apps in the Shopify App Store is Custard, which lets your customers talk – as in voice, not “chat” as in typing or email, but actually talk – to someone in your shop. Custard lets customers start a voice call using only the computer they’re using to browse your shop without the need for a phone or extra software. They just click the “Click to Call” button. Sometimes it’s nice to hear a human voice, and being able to talk to someone and ask questions can be the difference between your customer heading somewhere else and making that sale.

We talked with the people behind Custard and asked them a few questions about their app, and we’ve shared their answers in this article.

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Featured App: Kudyou

Kudyou Logo

The Shopify App Store has over 100 apps to extend the features and capabilities that already come “out of the box” with your Shopify shop. We’ve been featuring apps from the Store for the past little while, covering apps that help you run your shop, make tedious tasks easier and help you connect with your customers.

Today, we take a look at Kudyou, an app that lets you offer your customers cash rewards that they can save or give to their favorite causes. We interviewed the Kudyou team and shared their answers.

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Featured App: Portable

Large icon for the Portable app

If you haven’t visited Shopify’s App Store lately, take a look now! There are now over 100 apps there, each of which adds new capabilities to your shop. From apps that simplify the task of cranking out shipping address labels to managing your social media presence to rewarding loyal customers, we’ve got lots of ways to make your shop even better.

Portable is one of the currently featured apps, and it brings customer data to an application you can use any time and can access from anywhere: Gmail. It’s a great way to quickly get information about any of your customers and stay on top of your customer relationships.

We had a Q & A session with Justin Burdett, Portable’s developer, and his answers follow.

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Featured App: colorandsize

Screenshot of Shopify App StoreThe Shopify platform has a lot of great features 'out of the box', and it's even better with apps -- programs and utilities that extend Shopify by adding more capabilities to what's already built in. If you haven't done so yet, go and visit our App Store: the one-stop place for apps to enhance your shop in all sorts of ways, from boosting sales to improving the customer experience to simplifying the management of your shop. We've got apps aplenty, and more are being added all the time.

colorandsize Icon

Today's featured app is colorandsize, an app that falls under the category of "simplifying the management of your shop". We asked Retail Technology, the creators of colorsize, some questions and we've got their answers here.

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Featured App: Get Satisfaction

Selling in the “Age of the Customer”

Logos: Get Satisfaction, Wordpress, Facebook, Google, Yahoo!, Bing and Twitter

“The customer is always right,” the old saying goes, and it’s never been more true than now. In a world where everyone is a potential publisher, broadcaster and reviewer and where word-of-mouth is now longer a neighbourhood phenomenon but a global one, the key to winning over customers is to know and engage them.

Cover of the Forrester Report "Competitive Strategy in the Age of the Customer"A recent report by Forrester Research titled Competitive Strategy in the Age of the Customer (and shared by the people at Get Satisfaction) has this summary of today’s customers:

Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery can’t save you. In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.

…Those that master the customer data flow and improve frontline customer staff will have the edge.

Get Satisfaction are in the business of helping businesses gain that edge, by helping them get to know and engage their customers. They also have a Shopify app to help you and your shop harness the power of community to answer questions and provide support, build loyalty and increase sales. We asked them a few questions about their app and what it can do for you.

What does your app do?

Get Satisfaction Logo

Get Satisfaction is a social media feedback tool trusted by over 50,000 companies to engage with informative, productive and engaging conversations with their customers. The Get Satisfaction app lets Shopify shopowners build their own Get Satisfaction community to get scalable customer support and product-specific content on each product page to help pre-sell visitors and get valuable feedback.

What are the key features of your app?

The Get Satisfaction app provides these features to your Shopify shop:

  • Infinitely scalable community support
  • A social knowledgebase/FAQ for your Shopify store and its products
  • Related community topics on each product page
  • Wide or narrow product page widgets, which fit a variety of templates
  • A boosted SEO footprint with highly indexable content

Why should shopowners use your app?

Community content and conversations aid customers in evaluating and buying products from your shop. The Get Satisfaction app gives you access to Get Satisfaction's set of tools for communicating with your customers and building a community around your shop. The conversations enabled by Get Satisfaction aren’t just chatter; they create outcomes: questions answered, problems solved, and great outcomes for both your shop and your customers.

Screenshot of a Get Satisfaction community page

The Get Satisfaction community created around your shop can grow, and as it does, the knowledge about your shop and the products you sell within it also grows. Popular discussion topics become FAQs, great ideas get promoted up and problems affecting many get addressed in one easy-to-find, search-indexed place.

Tell us a little about yourself.

Get Satisfaction was founded in 2007 and is based in San Francisco. We power the world’s best brands to solve problems, give a voice to champions, bring out the best ideas and drive better business.

Where can I find out more about the Get Satisfaction app?

The Get Satisfaction app icon sitting on a shelf in the Shopify App Store

You can find out more about the Get Satisfaction app on its page in the Shopify App Store.

Screenshots of the Get Satisfaction main page and of the Get Satisfaction blog "Social Studies"

You can also find out more about Get Satisfaction on their site, as well as on their very informative blog, aptly titled Social Studies.

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Featured App: Want Button

Image of a storefront

Have you been to Shopify’s App Store lately? It’s full of useful apps that extend the capability of your shop with all sorts of features to help boost sales, manage your business and better serve your customers. If you haven’t been there yet, point your browser at and see if there’s an app that suits your needs.

One of the apps available in the App Store is Want Button, created by Want, which lets your customers create “wish lists” and find out what other people…want. We talked with Want about their app and asked them some questions; we’ve shared their answers.

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Feature App: Kikscore Trust Seal

Kikscore Online Trust Score

When money changes hands, trust is important. Today’s featured app, Kikscore Trust Seal, is an app that you can add to your Shopify shop that uses your data to show shoppers that your shop is trustworthy and shows your track record of reliability.

We talked to the people behind the Kikscore app and asked them about Kikscore Trust Seal: what it does, what its benefits are and why you might want to install Kikscore for your shop.

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Featured App: Incentify by

"Incentify by": View of an airplane's wing, sky, oceans and islands from the window seat


See the photo above? I took it from my seat on Sunday afternoon. Seat 31A, flying out of Tampa. Earned 1,097 miles on that leg alone, double that if you count the trip there. It was flying on business, but thanks to my loyalty program, that flight was doing double duty: getting me to the conference and customer meetings and getting me closer to a free flight for my vacation (which might include partaking in that big tomato food fight in Spain).

TV set showing "Star Trek"

Same deal goes for my TV. Bought it at an electronics shop which has a loyalty program, whose points I’m going to use to keep my collection of console games up to date (I’m thinking of getting this one when it comes out).

I’m sure I’m not the only one who keeps score of his loyalty points and who keeps coming back to get more. Chances are, you’re probably a member of at least a couple of loyalty programs. They’re a big deal these days, from those “buy so many coffees, get one free” cards at your local cafe to frequent flyer miles and hotel points.

Mark Johnson, CEO of the loyalty marketing association Loyalty 360 declared 2011 “the year of customer loyalty”, saying that creating engaged customers is more important than ever in today’s crowded marketplace. Loyalty’s more than just a program now: it’s a strategic business goal.

(To find out more about what Johnson thinks this year’s trends are, see the article 11 Key Customer Loyalty Trends for 2011.)

As a Shopify shop owner, you’re probably wondering how you can incorporate a loyalty program into your shop. And not just any loyalty program, but one that offers rewards that customers really want and will encourage them to keep coming back.

That’s where Incentify by comes in. It’s a Shopify app created by, the system that lets people get the most out of their loyalty programs, from frequent flyer miles to hotel points to credit card rewards and more. With Incentify, you can reward loyal customers with points for the many programs under’s umbrella and keep them coming back to your shop.

We talked with the folks from Incentify to explain how their app works and what it can do for you; their answers are below.

What does your app do?

Incentify app icon

Incentify by drives online merchant sales by allowing them award their customers with the world’s largest loyalty programs, such as American Airlines® AAdvantage®, US Airways® Dividend Miles®, HawaiianMiles, Alaska Airlines Mileage Plan, Best Buy Reward Zone®, and Frontier Airlines EarlyReturns®. Incentify puts the choice in the hands of your customer allowing them to receive their loyalty miles or points in their favourite program.  Incentify increases customer loyalty, engagement and creates a differentiated value proposition.

What are the key features of your app?

  • Incentify lets you configure ‘loyalty campaigns’ that are aligned with your business goals and help drive sales. You can choose to reward customers based on how much they spend with you or manually distribute loyalty miles/points to support contests or special promotions.
  • Your customers are automatically provided a unique claim code they can use to redeem for the loyalty miles/points you awarded them in the loyalty program of their choice.  Incentify posts your customer’s loyalty miles/points directly in their chosen loyalty program.
  • You’ll have access to our ‘merchant resource center’ to grab banners and other marketing materials to promote your loyalty campaign featuring the world’s biggest loyalty brands such as American Airlines® AAdvantage®, US Airways® Dividend Miles®, HawaiianMiles, Alaska Airlines Mileage Plan, Best Buy Reward Zone®, and Frontier AirlinesEarlyReturns®.

Screenshot of the "Campaign Settings" page of the Incentify App

Why should shop owners use your app?

Lots of reasons! You’ll be able to:

  • Reach a huge audience: There are over 2 billion loyalty program memberships in the US, and 120 million in Canada.
  • Increase revenue: Loyalty program members spend 13% more than non-loyalty program members.
  • Drive repeat visits: Offering loyalty rewards can increase repeat shopper annual visits by 15- 20%.
  • Increase conversion rates64% of loyalty program members report that having an online retailer offer points/miles as a purchase incentive would make them more likely to buy.
  • Give customers what they want: 73% of loyalty program members agree that when given a choice, they always pick a retailer that offers points or miles.
  • promotes your store: Shop owners who download and use Incentify can leverage social and email channels to our 3 million users and the over 100 million loyalty mile/point collectors.
'Win 50,000 loyalty points or miles!': Airplane wing as seen from window
  • Win 50000 miles or points! If you download the app before November 1st you’re automatically entered to win 50000 points or miles in the participating loyalty program of your choice! Once you make a purchase we’ll also give you a 50% point/mile bonus until November 1st! (See the full contest details for more information.)

Tell us a little about yourself.

Screenshot of's site

A great development team at built the Incentify app.  We’re located in Toronto, Canada. Since 2000, Points International Ltd. has worked with dozens of the world's leading loyalty programs to increase their flexibility and drive greater member engagement online.

Our team of 100+ people is headquartered in Toronto, with offices in London, Dallas and Chicago. is a public company traded on the Toronto Stock Exchange (TSX:PTS) and on the Nasdaq (PCOM).  Here are some of the loyalty programs we work with; we’ll be adding a bunch of those to the Incentify app soon.

Logos of 48 of's partners

In addition to Incentify we also operate, the world’s leading loyalty management platform and a series of commerce applications for loyalty point programs around the world.  Each year we process about $300 million worth of loyalty transactions!

Check us out at or follow us on Twitter; we’re @PointsAdvisor.

Where did you get the idea for your app?

Example screenshot of a store incorporating Incentify; it shows a banner that says "Earn your choice of points or miles with this purchase" and logos of some of's partners

We work with the world’s biggest loyalty programs and they have been working with large merchants for years helping them drive loyalty and return visits to their stores. Until Incentify, small to medium sized online merchants have been underserved and really haven’t had great options for loyalty. Based on our work with these loyalty programs we know how great an impact offering loyalty points and miles has on sales and return visits, especially when those points come from programs such as AAdvantage, Best Buy Reward Zone, and USAirways Dividend Miles. We wanted to bridge the gap between these huge loyalty brands and the small to medium online merchant.

Where can I find out more about Incentify?

Shopify's App Store, with Incentify as a featured app

You can find out more about Incentify on its page in the Shopify App Store.

[ This article also appears in Global Nerdy. ]

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Sell items on your blog with Shopify

You can now sell products on your blog easily using Shopify.  It is compatible with all blog systems meaning you can sell items using Wordpress, Tumblr, Blogger, Dupal, Joomla, Typepad, Moveable Type, and other blogging software.  

Want to see a live example? Click here to open the Shopify merchandise store.  

Are you ready to setup a store on your blog? Follow these three steps below to add an online store to Wordpress, Tumblr and other blogs:

Step 1 - Setup Shopify For Your Blog Store

To setup your blog store, you'll need to sign up for Shopify.  Click here to sign up for a 30 day free trial.  

When you setup your Shopify account, spend some time on adding your products, putting them into categories (called collections), and setting up shipping and tax rates.  You can skip the setup steps for setting up pages, domain names and your store design.

Once you've added some products to sell,  click here to install the free Shopify Widget App.  The Widget is what powers your blog store.

Step 2 - Setup Your Blog Store

On the homepage of the Shopify Widget app, choose ‘embed a shop’ on the right

Select the collections you want to display in your blog store.

Step 3 - Start Selling From Your Blog

The Shopify Widget App will give you HTML code that you can paste into any blog post or any page on your blog.  You should be up and running in minutes selling from your blog.

Have a question about setting up your blog store?  Ask us below. 

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