Ecommerce Trends

3 Ecommerce Trends You Need to Know for a Profitable 2015

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Yesterday we published our annual Year in Review. It’s a look back at the state of the commerce industry and the growth of the Shopify ecosystem and platform.

Because Shopify now powers 140,000+ businesses, this data provides good insight into where ecommerce trends as a whole appear to be headed, and can help you prepare for 2015 and beyond.

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Google Rolls Out Enhanced Ecommerce for Google Analytics

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Yesterday, Google announced Enhanced Ecommerce for Google Analytics, giving ecommerce store owners quick access to more data-driven insights about how customers are behaving on their sites. 

By enabling the new features, online stores owners can gain insight into the entirety of the customers' journey from when they first arrive to when they make a purchase or end up abandoning their cart.

With greater insight into the "why" behind each touch point, Google hopes you'll be better equipped for a well thought-out remarketing or funnel optimization strategy to cash in on those lost opportunities. 

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Handpicked by Shopify: 36 Summer Travel Essentials

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Your senses are picking up hints everywhere – the far-away smell of charcoal grills, the chirp of happy birds, the urge to shed outerwear and soak in the feel of the warm sun. Summer is officially upon us. You’ve squirrelled away vacation days during your long winter hibernation, and the savings have paid off. It’s time to dig out flip flops and dust off snorkels.

There’s no better way to celebrate the onset of hot weather than to start planning a summer getaway. But what’s your travel style? Does your definition of vacation lean towards luxury, or are you into die-hard survival? Are you a camper or a glamper? Whether you’re gearing up for a gruelling trek or prepping for pampering, be sure to pack wisely.

We’ve scoured over 100,000 Shopify stores to find the coolest gadgets and travel-sized necessities for any trip. Shop our list of 36 must-pack essentials for trailblazers and jetsetters alike. 

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Which Social Media Platforms Drive the Most Sales? [Infographic]

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Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram?

Well it turns out, when it comes to ecommerce, being social matters.

To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders.

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What the Marketplace Fairness Act Means for Ecommerce Merchants

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You might have already heard about the Marketplace Fairness Act (MFA), also known as the “Internet Sales Tax.” It’s a bill that recently passed the United States Senate and will soon be before the U.S. House of Representatives. If passed through the House, the MFA would require ecommerce retailers selling over $1 million per year to collect sales tax from customers in about 45 different U.S. states and pay taxes to each customer’s state and local government. Here’s what you need to know:

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The Rise of Mobile Commerce

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Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting trends. 

This Christmas, 1 in 4 purchases will be made on a mobile device. We estimate that next Christmas, 43% of all purchases will be made on a smartphone or tablet. 

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How Pinterest Drives Ecommerce Sales

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Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. 

To better understand how Pinterest is effecting the ecommerce industry, we analyzed data from over 25,000 Shopify online stores. Interestingly, referral traffic from Pinterest to Shopify stores is equal to traffic coming from Twitter. Of that traffic, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Furthermore, of those purchases, the average order is $80 which is double the average order from Facebook. Pinterest has already become a huge player in the world of ecommerce.  

Check out all of our findings in the infographic below. Please click on the image to view it in full-screen. 

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Facebook Timeline Cover Image Optimization Tips

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With Timeline pages, viewers spend more time looking at the cover image than they do looking at content.

Facebook Timeline presents a number of new challenges and opportunities for online store owners. Not only are profiles reconfigured in layout and appearance, but the manner in which information is revealed to viewers has changed as well. One of the most noticeable differences to Facebook is its focus on visuals. To capitalize on this overhaul, here are three things every ecommerce store owner should keep in mind: 

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Google's Algorithm Update to Benefit Small Businesses

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Last week, Google announced another update to their search algorithm that will penalize what they call “webspam," and reward high-quality sites that haven't went overboard with search engine optimization. The update, which some SEO practitioners are calling the “over-optimization penalty” has been expected for more than a month, since one of Google's top dogs Matt Cutts made comments about leveling the search results playing field at the South by Southwest (SXSW) festival in March. 

Cutts, who was taking questions as part of a panel titled, “Dear Google & Bing: Help Me Rank Better,” responded to concerns that some markets had been saturated with optimized content that provided poor quality search results and made it difficult for small or mid-sized businesses to compete with larger company with army of optimizers - often a difficulty faced among ecommerce store owners.


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The Shark Tank Effect: Traffic & Sales Results

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In the past couple weeks, two Shopify online stores have been featured on ABC's hit show Shark Tank. Last friday, an impressive 5.7 millions viewers tuned in to watch entrepreneurs pitch their businesses for a shot at an investment from business moguls: Daymond John, Mark Cuban, Kevin O'Leary, Barbara Corcoran, and Robert Herjavec. 

Rachael Mann and Mackenzie Burdick are two sisters who entered the tank pitching their body jewellery business Litter. They asked for $80,000 in exchange for 51% of their company:


Here's what happened right after the episode aired:

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