“Free Shipping & Returns.”
It’s a dream when you see it as a customer, because it means what you see is what you’ll pay, and in the off chance you don’t like it, you can send it back without any hassle.
As a seller though, these four words can be a nightmare to think about logistically.
Realistically though, it's not as bad as it seems, and if you play your cards right, the cost is well worth the reward.
I've compiled my 8 favorite resources from across the web to break down the benefits of a solid shipping and return policy if you haven't worked it into your business model already.
If you have, I'd love to get your thoughts around offering free shipping & returns to your customers and the impact it's had on your business.