Ecommerce Trends

Google Rolls Out Enhanced Ecommerce for Google Analytics

Yesterday, Google announced Enhanced Ecommerce for Google Analytics, giving ecommerce store owners quick access to more data-driven insights about how customers are behaving on their sites.  By enabling the new features, online stores owners can gain insight into the entirety of the customers' journey from when they first arrive to when they make a purchase or…

Handpicked by Shopify: 36 Summer Travel Essentials

Your senses are picking up hints everywhere – the far-away smell of charcoal grills, the chirp of happy birds, the urge to shed outerwear and soak in the feel of the warm sun. Summer is officially upon us. You’ve squirrelled away vacation days during your long winter hibernation, and the…

Which Social Media Platforms Drive the Most Sales? [Infographic]

Business owners often wonder about the "ROI of social media". Is my Facebook page actually driving sales? Is all this tweeting really doing anything for my bottom line? Should I be on Pinterest and Instagram? Well it turns out, when it comes to ecommerce, being social matters. To better understand…

What the Marketplace Fairness Act Means for Ecommerce Merchants

You might have already heard about the Marketplace Fairness Act (MFA), also known as the “Internet Sales Tax.” It’s a bill that recently passed the United States Senate and will soon be before the U.S. House of Representatives. If passed through the House, the MFA would require ecommerce retailers selling over…

The Rise of Mobile Commerce

Mobile commerce is huge, and it's only getting bigger. With the holiday shopping season just around the corner, there has never been a more important time to understand the significance of mcommerce within the online retail world. We analyzed mobile data from over 35,000 Shopify stores and found some really interesting…

How Pinterest Drives Ecommerce Sales

Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.  To better understand how Pinterest is effecting the ecommerce industry, we analyzed data from over 25,000 Shopify online stores. Interestingly, referral traffic from Pinterest…

Facebook Timeline Cover Image Optimization Tips

  With Timeline pages, viewers spend more time looking at the cover image than they do looking at content. Facebook Timeline presents a number of new challenges and opportunities for online store owners. Not only are profiles reconfigured in layout and appearance, but the manner in which information is revealed to…

Google's Algorithm Update to Benefit Small Businesses

Last week, Google announced another update to their search algorithm that will penalize what they call “webspam," and reward high-quality sites that haven't went overboard with search engine optimization. The update, which some SEO practitioners are calling the “over-optimization penalty” has been expected for more than a month, since one of…

The Shark Tank Effect: Traffic & Sales Results

In the past couple weeks, two Shopify online stores have been featured on ABC's hit show Shark Tank. Last friday, an impressive 5.7 millions viewers tuned in to watch entrepreneurs pitch their businesses for a shot at an investment from business moguls: Daymond John, Mark Cuban, Kevin O'Leary, Barbara Corcoran, and Robert Herjavec. …

Helping Invisible Children's KONY 2012 Campaign Through Technology

  Invisible Children's KONY 2012 campaign is the definition of viral. In less than one day, the campaign has penetrated all corners of the earth. People around the world know the name Joseph Kony after watching the campaign's 30-minute documentary on the horrific circumstances in Uganda. The documentary tells the story of the 30,000 children who…

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