Email Marketing

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).

Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.

Continue reading

7 Ecommerce Email Campaigns You Should Steal Today

Without a doubt, email is one of the most powerful marketing channels when it comes to driving ecommerce sales. 

In fact, email has an ROI of around 4,300%, according to the Direct Marketing Association.

That's because your customer's email inbox is their most personal online environment and getting permission to have a sales conversion there provides you with a level of distraction-free attention for your message that you just can't get on social media.

But even with a healthy list of email subscribers, sometimes it can be challenging to think of creative and conversion focused email campaigns to send to your list.

To help you come up with some ideas, we've assembled seven high-impact ecommerce email examples that have landed in our inboxes recently, that you can take inspiration from and put to use in your business today.  

Continue reading

How to Build an Email List that Builds Your Ecommerce Business

Picture your website traffic as a big funnel.

At the top of the funnel is all of the raw traffic that comes to your site. The next level down in the funnel is narrower, and these are only those visitors who've interacted with your brand in some way (e.g., by reading your blog, following you on social media, or giving you their email address). The bottom level of the funnel, and the smallest, includes those people who've taken the plunge from interacting with your brand to making a purchase.

Convincing someone to give you their email address is much easier than convincing them to buy something, since it doesn't cost anything except the ten seconds it takes to sign up. Once you have someone's email though, you have the opportunity to follow up with them over time and eventually move them from the middle of your funnel to the bottom where they become a customer.

But how can you get that traffic into your funnel and convince people to give you their email address? And then how can you effectively build a relationship with them until they remember you, want your product, and pull out their credit cards?

Let’s dive into some strategies to first build up an email list and then effectively market to it.

Continue reading

Divide and Profit: How to Segment Your Mailing List for Better Engagement

One of the biggest mistakes many businesses make with their mailing list is sending the same email to everyone, all of the time.

If you think about it, not every subscriber on your mailing list is equal. You’ve probably got a mix of potential customers (those that haven’t made a purchase yet), new customers (those who have just made their first purchase), loyal customers (those who have made many purchase), and former customers (those who haven’t made any purchase in a while).

On top of that, if you sell items in different categories (for example, women’s clothing, men’s clothing, and kids clothing), do you think every subscriber is interested in all of those products? Do you want to send the same message to all of these people? Of course not.

While you can’t customize an email specific to every subscriber on your list, you can create emails based on specific criteria using segmentation. In this post, we’ll look at different ways to segment your mailing list in order to increase engagement and conversions.

Continue reading

4 Ecommerce Transaction Emails You Should Be Optimizing (And How to Do It)

When most online retailers think about email marketing, they often just think about sending monthly newsletters or information about sales.

But email marketing is so much more than that.

In fact, every email you send to a potential, current, or former customer is an opportunity to provide value and have a sales conversation.

The following are examples of how major ecommerce brands are using 'transaction emails' to boost their sales during the buying process - and what you can learn from them.

Continue reading

How to Build a Responsive (and Profitable) Ecommerce Mailing List

There's no question how important email marketing is when it comes to running a successful ecommerce business.

When compared to other channels, email subscribers are more responsive, they have a stronger connection with your business, and they buy more of your products.

And every subscriber counts. Whether you’re gaining one per week, one per day, or one per minute.

But how to you go about getting people to join yet another newsletter - not to mention actually buying your stuff once they've signed up? 

At the end of the day you need the right mix of incentives, sign-up forms and high quality, valuable content. 

Let's take a look at how to put all these ingredients together so you can drive more sign-ups and sales.

Continue reading

Why Email Marketing is the Key to Ecommerce Success

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online.

But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email.

According to recent research and surveys:

  • Email has an ROI of around 4,300% (according to the Direct Marketing Association)
  • 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  • 70% of people make use of coupons or discounts they learn about from email.
  • 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.

In other words, if your ecommerce business hasn't taken the time to adopt email marketing, then you're leaving money on the table.

And if these stats don't convince you, here are some other factors that might motivate you to start building your mailing list today.

Continue reading