Email Marketing

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%). Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing…

7 Ecommerce Email Campaigns You Should Steal Today

Without a doubt, email is one of the most powerful marketing channels when it comes to driving ecommerce sales. In fact, email has an ROI of around 4,300%, according to the Direct Marketing Association.That's because your customer's email inbox is their most personal online environment and getting permission to have a sales…

How to Build an Email List that Builds Your Ecommerce Business

Picture your website traffic as a big funnel.At the top of the funnel is all of the raw traffic that comes to your site. The next level down in the funnel is narrower, and these are only those visitors who've interacted with your brand in some way (e.g., by reading…

How to Build a Responsive (and Profitable) Ecommerce Mailing List

There's no question how important email marketing is when it comes to running a successful ecommerce business. When compared to other channels, email subscribers are more responsive, they have a stronger connection with your business, and they buy more of your products. And every subscriber counts. Whether you’re gaining one per…

Why Email Marketing is the Key to Ecommerce Success

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email. According to recent…

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