For nearly a decade now, A/B testing has been the not-so-well-kept secret of the web world only known to the pros, the initiated and the curious. It’s the method of choice for startups and growth hackers when it's comes to improving online conversions and achieving growth.
But more and more ecommerce merchants are making the leap and starting to use A/B testing to improve sales and get the most out of their hard earned traffic.
You can use it to test anything from landing pages and web copy to emails and search ads. The advantages are substantial, and more than enough to compensate for the time it takes to run an experiment on your site.
Fortunately or unfortunately, depending on how you look at it, most people aren’t as aware of this measurement tool as they should be. What this article hopes to do is walk you through the processes and advantages of using A/B testing in your business.