How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

20 Practical Tips to Help Small Businesses Punch Above Their Weight

Life can be pretty intimidating for small ecommerce stores. There's a lot of tough competition out there. Sites like Amazon generate crazy money every day and have better brand recognition than you could ever dream of – how exactly can you compete with that? Well the beauty of the Internet…

5 Tips for Connecting with Your Customers and Making More Sales

When it comes to online sales and customer conversion, connecting with your potential customers and describing your products persuasively is one of the most important parts of selling online. That’s because after your product photo, your product description is the information people turn to when trying to make a buying…

How Buffer Turbocharged Their Social Engagement

By Leo Widrich, Co-Founder, Buffer The last year has been absolutely crazy year for us here at Buffer. We’ve turned a lot of things upside down and learnt a huge amount about scaling and building out our business. When it comes to our social media presence, we’ve made a lot…

The Secret Behind Oreo's Social Media Marketing

Marketers at Oreo have been generating a lot of buzz about their cookies these days, and they're using social media to do it. The techniques they're using are extremely innovative, and they're not that difficult to replicate.  Although this popular brand of cookie is known for its black-and-white striped appearance…

10 Tips from Tim Ferriss, Daymond John, Eric Ries & Swissmiss

Throughout our Build-A-Business Competition our four mentors provided expert advice through a popular video series. Here's a bit about each mentor: Daymond John created FUBU, a fashion company with over $6 billion in sales. He's also a regular investor on ABC's Shark Tank. Tim Ferriss is the author of The…

10 Must Know Image Optimization Tips

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce business.  Have you ever stayed up at night wondering: Why…

32 Key Performance Indicators (KPIs) for Ecommerce

Performance should inform business decisions and KPIs should drive actions.  Key performance indicators (KPIs) are like milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals. A performance indicator is simply a quantifiable measurement or data point…

Planning Ahead For Important Online Shopping Dates - 2013 Calendar

It's important for ecommerce merchants to plan well in advance for key shopping dates. Consumers begin searching for the perfect gift for occasions like Valentine's Day, Mothers Day, and Halloween up to a month ahead of time.   The best way to see when consumers begin searching for specific products…

4 Magic Words That Increase Sales

There are four secret weapons in the marketing copywriter's arsenal that can have immense power.  Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. …

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