How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

YouTube Analytics: 10 Ways To Track Video Performance

Did you know that video is one of the most crucial weapons in your ecommerce marketing arsenal? In a previous post, we provided you with 5 reasons why ecommerce product videos will increase sales. After Google, YouTube is the second largest search engine in the world. Ignoring such a large reservoir of…

12 Social Marketing Strategies to Grow Your Online Sales

The biggest challenge that online store owners face is increasing traffic to their ecommerce store. Knowing where to start and how to stand out from the thousands of other shops that are competing for the same traffic is a daunting challenge. The explosion of growth in the ecommerce world has…

The DIY Guide to Twitter Ads for Small Business

Twitter has over 200 million active users creating over 400 million Tweets per day. That’s a lot of people and a lot of tweets. For business owners, Twitter has become an important tool for distributing content, providing support to existing customers and proactively reaching out to potential customers. To make…

Three of the Worst Marketing Techniques – and What to Do Instead

Search engines and customers are smarter and savvier than ever before at sniffing out low-quality and spammy marketing techniques. Yet many companies still use antiquated marketing methods that are ineffective at best and downright dangerous at worst.   Below are three of the worst marketing techniques for today's online environment…

5 Deadly Sales-Killers Could be Hacking and Slashing Away at Your Profits

Right now your ecommerce store could have 5 deadly sales-killers you didn't even know existed. Fortunately, there's a lot of literature in the UX and eye-tracking space, and today you're going to get these insightful studies served up in laymen's terms, allowing you to incorporate their findings into your site's…

4 Examples of Excellent Customer Service on Facebook

Online shoppers love going on Facebook to contact merchants about orders, or even complain about a bad experience. But having a complaint appear on a Facebook page for all of the world to see can be pretty scary for ecommere store owners. The good news is there's a huge upside…

How to Double Your Traffic Without Any Marketing

Marketing is undoubtedly one of the most crucial success factors for new online businesses and should be a primary emphasis early on. But if you only focus on traditional traffic generation strategies like link building you're missing out on lots of potential customers. The following strategies can easily help you…

20 Practical Tips to Help Small Businesses Punch Above Their Weight

Life can be pretty intimidating for small ecommerce stores. There's a lot of tough competition out there. Sites like Amazon generate crazy money every day and have better brand recognition than you could ever dream of – how exactly can you compete with that? Well the beauty of the Internet…

5 Tips for Connecting with Your Customers and Making More Sales

When it comes to online sales and customer conversion, connecting with your potential customers and describing your products persuasively is one of the most important parts of selling online. That’s because after your product photo, your product description is the information people turn to when trying to make a buying…

How Buffer Turbocharged Their Social Engagement

By Leo Widrich, Co-Founder, Buffer The last year has been absolutely crazy year for us here at Buffer. We’ve turned a lot of things upside down and learnt a huge amount about scaling and building out our business. When it comes to our social media presence, we’ve made a lot…

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