How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

7 Ecommerce Optimization Tips to Help You Achieve Record Breaking Holiday Sales

On Friday, November 29th, 2013 and Monday, December 2nd, 2013, millions of consumers will get ready to reach into their pockets and shop till they drop - or can’t stand the glare from the screens of their electronic devices any longer - whichever comes first.

As the countdown to two of the biggest grossing holiday dates begins, Black Friday and Cyber Monday respectively, you’re going to want to get your online store ready and get prepared for the online blitz.

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A Simple Guide to Finding and Attracting Potential Customers With Google+

With over 359 million active users and more signing up every day, Google+ is no longer a second string social media site. In fact, G+ has surpassed even Twitter in size, making it the second most populous social media site on the planet.

But it’s not just size that Google+ has going for it. Being a part of the Google empire means universal integration with the company’s many products, including Google Docs and Google Hangouts.

We've put together the following guide to help you navigate the platform and begin to use it to find and attract potential customers in your niche.

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4 Ecommerce Transaction Emails You Should Be Optimizing (And How to Do It)

When most online retailers think about email marketing, they often just think about sending monthly newsletters or information about sales.

But email marketing is so much more than that.

In fact, every email you send to a potential, current, or former customer is an opportunity to provide value and have a sales conversation.

The following are examples of how major ecommerce brands are using 'transaction emails' to boost their sales during the buying process - and what you can learn from them.

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5 Ecommerce Design Mistakes that Could Be Killing Your Sales

Building an ecommerce site that customers love largely comes down to two things: sweating (and testing) the small stuff, and understanding human psychology.

How do people view, browse, and use your site? While testing will be the final judgement for what works on your site, conversion studies can be a great place to begin when designing your site.

Today I'd like to go over five big ecommerce design mistakes that I commonly notice on far too many of the shops that I visit.

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How to Successfully Redesign Your Product Packaging

Your average supermarket carries anywhere between 15,000 and 60,000 individual products and the most people will wander through these fluorescent lit halls of consumerism is once a week and come away with at maximum 30 or 40 items.

The ecommerce environment is just as crowded, with the global B2C market topping $1 trillion for the first time in 2012. Simply typing the word ‘books’ into Amazon will yield you over 44 million search results.

While the internet has provided a potential customer base of millions for even the smallest of local businesses, the flip-side is that these businesses are elevated into a global marketplace. You may have been the only supplier of real ales in your local area, but as soon as your ecommerce site goes live you become one of the thousands and thousands of real ale companies operating around the world.

This kind of competitive environment necessitates the need for smart packaging design that both stands out from the crowd and communicates a deeper message of value about the product to potential consumers.

One of the biggest problems for established brands is the precarious balancing act of maintaining your coherence and focus as a brand while still allowing room for growth, change and modification. No brand is ever perfect and there is always likely to be people that you could appeal to more or an aspect of your message that needs to be amplified.

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6 Creative Ways to Surprise And Delight Your Customers

As the web continues to drastically change how we shop, entrepreneurs are finding a renewed faith in the power of a great customer experience.

Why might that be?

Online store owners need to be keen as to what their unique selling proposition is. In other words, why should a customer buy from you if they could pick up what you're selling at Walmart?

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How to Build a Responsive (and Profitable) Ecommerce Mailing List

There's no question how important email marketing is when it comes to running a successful ecommerce business.

When compared to other channels, email subscribers are more responsive, they have a stronger connection with your business, and they buy more of your products.

And every subscriber counts. Whether you’re gaining one per week, one per day, or one per minute.

But how to you go about getting people to join yet another newsletter - not to mention actually buying your stuff once they've signed up? 

At the end of the day you need the right mix of incentives, sign-up forms and high quality, valuable content. 

Let's take a look at how to put all these ingredients together so you can drive more sign-ups and sales.

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The Science of Retweets: 10 Steps to Going Viral on Twitter

Twitter has over 215 million active users creating over 500 million Tweets per day. 

That’s a lot of people, a lot of tweets and a lot of noise. 

But what if you knew the secret to optimizing each tweet for virality, ensuring it reached more of your target demographic and had a higher chance of being retweeted for maximum exposure.

Well look no further, after writing a post on helping you turn your followers into paying customers on Twitter, I was inspired to help you crack the code so that you could get your business to go viral on Twitter.

Here’s a complete guide just for you.

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How To Increase Your Traffic Through Long Tail Keywords

If you run your own online store then chances are you have a pretty good idea how competitive the search landscape is.

There are hundreds, if not thousands of other websites that are targeting the same niche as you, and they are all trying to rank for the same keywords.

So, how can you siphon off some of that traffic exclusively to your site?

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10 Powerful Facebook Stats To Help You Get More Engagement and Customers

Facebook matters for online retailers.

In fact it should matter to anyone with an online presence given its massive user base of 1.5 billion and growing. That number may go over our heads, but just think for a second, almost one in every seven human beings on the planet has a Facebook account. 

In other words, it's a marketing channel that you simply can't afford to ignore - especially when you're trying to sell online. But of course, you already knew that ;) 

However, what you might not have known, I've tried to cover in the following stats and graphics to highlight some obvious and some overlooked insights that could give you some ideas for your digital marketing efforts. All so that you might use both your time and money more effectively in growing your business. 

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