How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

How to Start An Ecommerce Business Without Spending Any Money

This is a guest post by Noah Kagan. Noah is the founder of AppSumo and built two multi-million dollar online businesses before turning 28.

When most people think about starting an ecommerce business, they have a vision of selling some amazing product that will enable them the freedom to work on something they truly enjoy. But despite early enthusiasm, sometimes they end up not taking action.

So what happens to these people?

    • They don’t have any idea of what to sell
    • Worrying about failing prevents them from starting
    • They have an idea but are not sure what to do next

Does that sound like you? Don’t worry. We’re going to show you some meaty and actionable stories of how two people were able to start their own ecommerce businesses without spending any money.

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A Beginner's Guide to Content Marketing

Today we're happy to unveil a free in-depth 15 part video series that will show you exactly how to develop a content strategy for your ecommerce store.

Content marketing is a very powerful way to build your brand, while increasing traffic, sales, and repeat business. It's also particularly important for those of you selling products that have no active search volume (nobody searches for your product on Google), which is often the case when entrepreneurs create a new product. 


In these videos we teach you easy to adopt techniques to help you grow your business and make more money.

It's important to note that although we call this series a beginners guide, we go over some very advanced techniques that everyone can learn from. 

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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook

For most ecommerce brands, Facebook is still the number one social platform when it comes to driving traffic and building an audience of customers and fans.

This is particularly true for lifestyle brands and businesses that know how to create compelling and shareable content.

By now, chances are you’ve got your Facebook page up and running and you’re regularly sharing content with your followers.

But how do you actually generate sales with Facebook and not come across as too self promotional and burnout your audience?

Let’s take a look at some effective ways to sell with Facebook and create an audience of raving fans.

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10 Tools to Help Busy Entrepreneurs Get More Out of Twitter

For many small business owners, Twitter is an invaluable online marketing tool - especially if you know how to make your tweets go viral. It can drive traffic to your online store and allow you to engage both prospective and existing customers.

But many people still struggle with finding the time to tweet regularly - especially busy entrepreneurs. It can also take time to grow an engaged audience of followers willing to amplify your brand and share your content. 

So what’s an online store owner to do? Simple, we recommend taking advantage of some of the most cutting-edge Twitter tools out there to make your time spent on the social platform as seamless and automated as possible while still maintaining a human touch.

Here's 10 great Twitter tools for small business owners.

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Why Your Online Store Needs a Unique Selling Proposition (USP) to Thrive

You’ve finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online store.

However, after some market research you realize that a potential consumer has dozens if not hundreds of other online destinations they could choose instead of you. So, then why would they buy from you? That’s the question you need to answer as you start formulating your unique selling proposition. 

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5 Ways Ecommerce Sites Are Killing it With Content Marketing

Whether you’re selling t-shirts or homemade jewelry, by now you've probably heard that you need to be marketing your business with content.

That's because creating valuable free content creates trust, builds your brand, keeps people informed, gives you something to share on social media and helps you rank in search engines.

More importantly, content marketing helps you attract and convert prospects into customers, and customers into repeat buyers.

But how many companies are actually walking the walk? And more importantly, how can ecommerce companies like yours create content that breeds fans and followers?

Well, let’s look at how other online stores are managing to sashay down the content runway in style:

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5 Must Have Features For Ecommerce Blogs

Blogging. When it comes to ecommerce, it’s one inbound marketing strategy you can't afford to ignore. 

It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your ecommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

Let’s take a look at the 5 features your ecommerce blog just can’t live without:

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7 Ecommerce Optimization Tips to Help You Achieve Record Breaking Holiday Sales

On Friday, November 29th, 2013 and Monday, December 2nd, 2013, millions of consumers will get ready to reach into their pockets and shop till they drop - or can’t stand the glare from the screens of their electronic devices any longer - whichever comes first.

As the countdown to two of the biggest grossing holiday dates begins, Black Friday and Cyber Monday respectively, you’re going to want to get your online store ready and get prepared for the online blitz.

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A Simple Guide to Finding and Attracting Potential Customers With Google+

With over 359 million active users and more signing up every day, Google+ is no longer a second string social media site. In fact, G+ has surpassed even Twitter in size, making it the second most populous social media site on the planet.

But it’s not just size that Google+ has going for it. Being a part of the Google empire means universal integration with the company’s many products, including Google Docs and Google Hangouts.

We've put together the following guide to help you navigate the platform and begin to use it to find and attract potential customers in your niche.

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4 Ecommerce Transaction Emails You Should Be Optimizing (And How to Do It)

When most online retailers think about email marketing, they often just think about sending monthly newsletters or information about sales.

But email marketing is so much more than that.

In fact, every email you send to a potential, current, or former customer is an opportunity to provide value and have a sales conversation.

The following are examples of how major ecommerce brands are using 'transaction emails' to boost their sales during the buying process - and what you can learn from them.

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