The old saying "build it and they will come" no longer applies to today's businesses. These days, there are just way too many options that consumers have in any given vertical.
It doesn't matter what you're selling or how great it is, if no one ever finds out about it, all your hard work and effort as an entrepreneur will go down the drain.
But wait, I know what you're thinking, 'I don't have millions of dollars or a big marketing department.' Lucky for you (and consumers), times have changed significantly and anyone with a shoe-string budget, a website, and some smarts can start building a brand and generating customer loyalty online.
Whether it's link building, SEO, A/B testing, or social media, the term online marketing can mean a lot of things and can seem overwhelming for many people. That's why I decided to put together the following reading list which I hope will prove invaluable to anyone looking to get started with online marketing.