How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

How to Create Beautiful (and Persuasive) Hero Images for Your Online Store

Most online stores and theme templates have one major component in common, a large, featured image or series of images prominently displayed on the homepage.

These images are often referred to as hero, banner or carousel images. No matter what you call them, they’re the same and serve a very important role for online businesses. 

In this post we’re going to look at the importance of hero images, introduce you to some best practices for using them as well as provide some incredible tools and graphic resources to help you create beautiful and persuasive hero images for your online store.

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Should You be Charging Sales Tax on Your Online Store?

Note: This post applies to U.S. based merchants only. 

Nearly every U.S.-based product seller is going to have a sales tax due date in January. Some sellers have to file sales tax often and have the whole sales tax thing licked. But many only have to file sales tax once per year. For those sellers, January and it’s many sales tax due dates can be a cold and unwelcome wake up call after the fun and profitable holiday season.

But never fear, the sales tax compliance process can be broken down into five manageable steps. Start here and you’ll be sales tax compliant in no time.

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How to Use Social Proof to Influence Visitors and Increase Your Sales

It’s a cold evening on the town, and you’re looking for a place to grab a bite to eat.  You come across two restaurants - one is close to full, the other is almost empty.

Which one do you choose?

Chances are you’ll go to the one that’s close to full.

That’s social proof.  It’s a psychological phenomenon where we look to the opinions of others and additional "signals" to help us make decisions. It’s also a powerful persuasion tool you can use in your business to influence potential customers who are trying to make a buying decision.

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7 Conversion Rate Optimization Experts Answer the Questions You Were Too Afraid to Ask

2014 was the year “Conversion Rate Optimization” became the new “social media marketing.”

Hype riding marketers published story after story about how these “tiny little tweaks” were producing enormous gains, and it got you fantasizing about double and triple digit percentage increases.

Maybe you dipped your toe in and experimented with some of the “tips & tricks” only to be disappointed, wondering why you ever wasted your time.

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Dropshipping 101: How to Start an Ecommerce Business (Even If You Don't Have a Product)

So, you've been thinking about starting an online store for a while now. It's a great idea. The barrier to entry has never been lower and with the technology available, you can easily build a beautiful ecommerce website.

But you're still a bit hesitant. Sure, you can create a sleek website, but what about the money you'll have to invest in product? At the end of the day, it's still your hard earned cash.

But what if it doesn't have to be? What if someone offered to pay your up front inventory costs on thousands of items? What if they even offered to manage all your shipping and fulfillment operations, so you could focus on other areas of the business? 

Now, this may sound a bit far fetched. But it wouldn't if you knew about drop shipping.

In this video, I'm going to explain exactly how drop shipping works, show you how to find drop shippers for your products, and give solutions to some common problems associated with drop shipping.

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How to Get Your Product Featured on Uncrate (And Increase Your Sales by 385%)

Boasting more than 1.5 million readers per month, Uncrate is an absolute giant when it comes to driving traffic and sales to online stores.

With over 165,000 Facebook likes, 75,000 Twitter followers, and 20,000 Instagram followers it’s safe to say they have a huge reach.

Because of this, it’s no surprise that getting your product featured isn’t easy. It takes resourcefulness and a clever approach.

In this post, we’re going to look at some Shopify stores that have been able to get their product featured on Uncrate, and the effect it had on their business. Using clever guerilla techniques, we’ll show you the exact steps these stores took to get featured, and how you can replicate their success.

Some stores saw a 385% increase in growth in just one month.

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Why You Should Be Using Popups on Your Online Store

Popups suck right? So why do so many of your favorite sites use them? If you don't know, popups are those little annoying boxes that pop up or out at you while you're comfortably reading a site. They are those things that interrupt your shopping or surfing experience and force you to find that little tiny X button to close them. They are annoying and rude and... they work. Really, really well. 

In this post, we're going to tell you why you must implement a popup for your store, the pros and cons of having a popup and the best practices to get it most from it.

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Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

On the surface, the process of getting press coverage sounds simple.  But, because journalists are constantly pitched about new products, standing out from the crowd can be difficult.

Whether you’re an established business, or are just getting started, it’s never too soon to let people know about your product.  Choosing the best outlet to promote your business is only half the battle - which is why so many find themselves in the dark.

We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention, even in a crowded space, so you can get more traffic and sales for your business.

If the door is closed, we’ll jump through the window.

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