How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

Why Every Ecommerce Business Needs a Blog (And 9 Ideas to Get You Started)

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part.It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list,…

How to Build an Email List that Builds Your Ecommerce Business

Picture your website traffic as a big funnel.At the top of the funnel is all of the raw traffic that comes to your site. The next level down in the funnel is narrower, and these are only those visitors who've interacted with your brand in some way (e.g., by reading…

Everything You Need to Know About Twitter Cards for Ecommerce

Twitter is once again upping its game for ecommerce brands. Last year, the social network announced that it's no longer limiting you to 140 characters. You can now use Twitter Cards to add images, videos and product descriptions to your tweets. This can significantly increase the amount of people who…

How to Land Your Business in the Press: 6 Tactics and 5 Tools

Press. It's something every entrepreneur hopes to get for their business but also something many find difficult and elusive to achieve. Before moving to my current in-house position as the Public Relations Manager at Shopify, I spent my entire professional career at a handful of PR and IR (investor relations)…

How to Build an Audience and Drive Sales With Persuasive Video Marketing

We recently shared the most effective ways to use Youtube marketing to increase sales. Today we want to feature the stores that are doing Youtube marketing right. These are the online stores and small businesses that mastered these tactics to build a real following around their products. They’ve built their audience…

How to Generate Powerful Testimonials for Your Ecommerce Business

When it comes to making buying decisions online, customer reviews and testimonials can be the the deciding factor that make or break a sale. Displaying positive feedback from your customers on your website demonstrates that you have existing sales and provides social proof for potential customers who are thinking about…

13 Amazing Abandoned Cart Emails (And What You Can Learn From Them)

Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases? Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment.…

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