How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

How to Get a Date With George Clooney (or Write the Perfect Ecommerce About Page)

Let’s imagine for a second that you’re trying to get a date with George Clooney, I know it might be tough to do, but do it anyway and pretend you have a chance. The fact is, he's single and has plenty of options. Now, if you’re hoping to court Clooney and get him interested, what’s that “x-factor” that’s going to get him to bite? 

You’re probably wondering, how does this apply to crafting a compelling About page for your ecommerce store? Simple, online consumers are the George Clooneys and they have way more options when it comes to shopping than ever before. Now it’s your job to convince them to buy from you. 

A lot of store owners end up underestimating the conversion potential of their About page. Have a look at your own Google Analytics and you'll find your About page is either the second most visited page or in the top three.  

In fact, one study looking at an online store selling surf gear found that shoppers who visited their About page converted 30% higher than shoppers who didn’t. Another study found that visitors to an About page were five times more likely to purchase a product, while spending on average 22.5% more on their purchases. 

Now, there’s no one size fits all solution to creating the perfect About page. It should be as unique as your brand, your products, and your story. But, there are some key elements you can put in place to establish a connection with your customers, build trust and ultimately boost conversions.

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5 Genius Content Marketing Ideas You Can Steal – Today

Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche.

All you have to ask are two important questions: “Who am I targeting with this marketing?” and “How can I get them interested and engaged with this content?” Even large corporations from American Express to Adobe, have gone back to basics.

Here’s what they’re doing, and what you can learn from them:

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How To Grow Your Ecommerce Business Without New Customers

Have you spent weeks or months (or years) racking your brain trying to figure out how to get more customers?

Before you spend another minute thinking about marketing, consider a simple question: why?

Why do you want more customers? If, like most small business owners, your answer is “mo’ money,” then let’s take a step back and look at some facts that might surprise you:

For most small businesses, acquiring new customers is the least efficient way to make more money.

What’s the most efficient way?

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5 Lessons From a 70 Year-Old Company That Got Its Start With Dropshipping

The shopping experience at IKEA is like no other.

Most of us have at one point gone to one of its giant stores, unmistakable in blue and yellow; wandered through its carefully-designed paths; tasted its Swedish meatballs and lingonberry preserve; and most importantly, assembled its beautiful, Modernist furniture.

Now did you know that IKEA is a company that practiced early methods of dropshipping?

IKEA was founded in 1943 by Ingvar Kamprad at the age of 17. Working out of his family farm near a small village in Sweden, Kamprad made his start by selling matches he bought from Stockholm.

He soon expanded as a mail-order business to fountain pens, udder balms, wallets, and other small items. Kamprad didn’t always stock the items he sold, and he arranged for customers to receive their wares by bicycle, train, and often with the help of a friendly milkman.

After initial success, Kamprad scaled up, displaying his goods in a showroom. A few decades later, IKEA was growing so quickly that executives opened a store in Konstanz when they had meant to open it in Koblenz. Nowadays, IKEA has over 300 stores in 30 countries, and its catalogues are only slightly less popular than the Harry Potter books.

So what can you learn from a company with such humble beginnings? We share five lessons.

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Divide and Profit: How to Segment Your Mailing List for Better Engagement

One of the biggest mistakes many businesses make with their mailing list is sending the same email to everyone, all of the time.

If you think about it, not every subscriber on your mailing list is equal. You’ve probably got a mix of potential customers (those that haven’t made a purchase yet), new customers (those who have just made their first purchase), loyal customers (those who have made many purchase), and former customers (those who haven’t made any purchase in a while).

On top of that, if you sell items in different categories (for example, women’s clothing, men’s clothing, and kids clothing), do you think every subscriber is interested in all of those products? Do you want to send the same message to all of these people? Of course not.

While you can’t customize an email specific to every subscriber on your list, you can create emails based on specific criteria using segmentation. In this post, we’ll look at different ways to segment your mailing list in order to increase engagement and conversions.

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How to Start An Ecommerce Business Without Spending Any Money

This is a guest post by Noah Kagan. Noah is the founder of AppSumo and built two multi-million dollar online businesses before turning 28.

When most people think about starting an ecommerce business, they have a vision of selling some amazing product that will enable them the freedom to work on something they truly enjoy. But despite early enthusiasm, sometimes they end up not taking action.

So what happens to these people?

    • They don’t have any idea of what to sell
    • Worrying about failing prevents them from starting
    • They have an idea but are not sure what to do next

Does that sound like you? Don’t worry. We’re going to show you some meaty and actionable stories of how two people were able to start their own ecommerce businesses without spending any money.

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A Beginner's Guide to Content Marketing

Today we're happy to unveil a free in-depth 15 part video series that will show you exactly how to develop a content strategy for your ecommerce store.

Content marketing is a very powerful way to build your brand, while increasing traffic, sales, and repeat business. It's also particularly important for those of you selling products that have no active search volume (nobody searches for your product on Google), which is often the case when entrepreneurs create a new product. 

In these videos we teach you easy to adopt techniques to help you grow your business and make more money.

It's important to note that although we call this series a beginners guide, we go over some very advanced techniques that everyone can learn from. 

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10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook

For most ecommerce brands, Facebook is still the number one social platform when it comes to driving traffic and building an audience of customers and fans.

This is particularly true for lifestyle brands and businesses that know how to create compelling and shareable content.

By now, chances are you’ve got your Facebook page up and running and you’re regularly sharing content with your followers.

But how do you actually generate sales with Facebook and not come across as too self promotional and burnout your audience?

Let’s take a look at some effective ways to sell with Facebook and create an audience of raving fans.

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10 Tools to Help Busy Entrepreneurs Get More Out of Twitter

For many small business owners, Twitter is an invaluable online marketing tool - especially if you know how to make your tweets go viral. It can drive traffic to your online store and allow you to engage both prospective and existing customers.

But many people still struggle with finding the time to tweet regularly - especially busy entrepreneurs. It can also take time to grow an engaged audience of followers willing to amplify your brand and share your content. 

So what’s an online store owner to do? Simple, we recommend taking advantage of some of the most cutting-edge Twitter tools out there to make your time spent on the social platform as seamless and automated as possible while still maintaining a human touch.

Here's 10 great Twitter tools for small business owners.

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Why Your Online Store Needs a Unique Selling Proposition (USP) to Thrive

You’ve finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online store.

However, after some market research you realize that a potential consumer has dozens if not hundreds of other online destinations they could choose instead of you. So, then why would they buy from you? That’s the question you need to answer as you start formulating your unique selling proposition. 

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