How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

How to Successfully Redesign Your Product Packaging

Your average supermarket carries anywhere between 15,000 and 60,000 individual products and the most people will wander through these fluorescent lit halls of consumerism is once a week and come away with at maximum 30 or 40 items. The ecommerce environment is just as crowded, with the global B2C market topping…

6 Creative Ways to Surprise And Delight Your Customers

As the web continues to drastically change how we shop, entrepreneurs are finding a renewed faith in the power of a great customer experience. Why might that be? Online store owners need to be keen as to what their unique selling proposition is. In other words, why should a customer…

How to Build a Responsive (and Profitable) Ecommerce Mailing List

There's no question how important email marketing is when it comes to running a successful ecommerce business. When compared to other channels, email subscribers are more responsive, they have a stronger connection with your business, and they buy more of your products. And every subscriber counts. Whether you’re gaining one per…

The Science of Retweets: 10 Steps to Going Viral on Twitter

Twitter has over 215 million active users creating over 500 million Tweets per day.  That’s a lot of people, a lot of tweets and a lot of noise.  But what if you knew the secret to optimizing each tweet for virality, ensuring it reached more of your target demographic and…

How To Increase Your Traffic Through Long Tail Keywords

If you run your own online store then chances are you have a pretty good idea how competitive the search landscape is. There are hundreds, if not thousands of other websites that are targeting the same niche as you, and they are all trying to rank for the same keywords.…

How to Growth Hack Your Ecommerce Business for More Traffic and Sales

It seems like growth hacking is the latest marketing buzzword. And for good reason. It's the mindset and methodology that's been used by famous Silicon Valley startups to achieve phenomenal growth.  But now growth hacking is something marketers everywhere are attempting to understand and use to grow their own businesses.…

Why Email Marketing is the Key to Ecommerce Success

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there's one channel that continues to outperform the rest: good old-fashioned email. According to recent…

10 Must Read Books For Smart Online Marketers

The old saying "build it and they will come" no longer applies to today's businesses. These days, there are just way too many options that consumers have in any given vertical. It doesn't matter what you're selling or how great it is, if no one ever finds out about it,…

4 Ways Online Stores Can Drive Engagement and Sales With Instagram

Here's a fact. Instagram just hit 150 million users and is becoming a social platform that’s harder and harder to ignore. However, what’s more interesting is that recently a study published by L2 Think Tank found that Instagram gives brands 25 percent more engagement than any other social platform out there,…

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