How to Sell Online

The Shopify Ecommerce Blog has over many articles about selling products online. From learning how to sell online to advanced tips and tricks, we cover everything you need to know to run a successful online business. Here are some recent posts that talk about selling online:

10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook

For most ecommerce brands, Facebook is still the number one social platform when it comes to driving traffic and building an audience of customers and fans.

This is particularly true for lifestyle brands and businesses that know how to create compelling and shareable content.

By now, chances are you’ve got your Facebook page up and running and you’re regularly sharing content with your followers.

But how do you actually generate sales with Facebook and not come across as too self promotional and burnout your audience?

Let’s take a look at some effective ways to sell with Facebook and create an audience of raving fans.

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10 Tools to Help Busy Entrepreneurs Get More Out of Twitter

For many small business owners, Twitter is an invaluable online marketing tool - especially if you know how to make your tweets go viral. It can drive traffic to your online store and allow you to engage both prospective and existing customers.

But many people still struggle with finding the time to tweet regularly - especially busy entrepreneurs. It can also take time to grow an engaged audience of followers willing to amplify your brand and share your content. 

So what’s an online store owner to do? Simple, we recommend taking advantage of some of the most cutting-edge Twitter tools out there to make your time spent on the social platform as seamless and automated as possible while still maintaining a human touch.

Here's 10 great Twitter tools for small business owners.

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Why Your Online Store Needs a Unique Selling Proposition (USP) to Thrive

You’ve finally decided to go ahead with that crazy ecommerce business idea and decided to setup your online store.

However, after some market research you realize that a potential consumer has dozens if not hundreds of other online destinations they could choose instead of you. So, then why would they buy from you? That’s the question you need to answer as you start formulating your unique selling proposition. 

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5 Ways Ecommerce Sites Are Killing it With Content Marketing

Whether you’re selling t-shirts or homemade jewelry, by now you've probably heard that you need to be marketing your business with content.

That's because creating valuable free content creates trust, builds your brand, keeps people informed, gives you something to share on social media and helps you rank in search engines.

More importantly, content marketing helps you attract and convert prospects into customers, and customers into repeat buyers.

But how many companies are actually walking the walk? And more importantly, how can ecommerce companies like yours create content that breeds fans and followers?

Well, let’s look at how other online stores are managing to sashay down the content runway in style:

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5 Must Have Features For Ecommerce Blogs

Blogging. When it comes to ecommerce, it’s one inbound marketing strategy you can't afford to ignore. 

It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your ecommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

Let’s take a look at the 5 features your ecommerce blog just can’t live without:

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7 Ecommerce Optimization Tips to Help You Achieve Record Breaking Holiday Sales

On Friday, November 29th, 2013 and Monday, December 2nd, 2013, millions of consumers will get ready to reach into their pockets and shop till they drop - or can’t stand the glare from the screens of their electronic devices any longer - whichever comes first.

As the countdown to two of the biggest grossing holiday dates begins, Black Friday and Cyber Monday respectively, you’re going to want to get your online store ready and get prepared for the online blitz.

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A Simple Guide to Finding and Attracting Potential Customers With Google+

With over 359 million active users and more signing up every day, Google+ is no longer a second string social media site. In fact, G+ has surpassed even Twitter in size, making it the second most populous social media site on the planet.

But it’s not just size that Google+ has going for it. Being a part of the Google empire means universal integration with the company’s many products, including Google Docs and Google Hangouts.

We've put together the following guide to help you navigate the platform and begin to use it to find and attract potential customers in your niche.

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4 Ecommerce Transaction Emails You Should Be Optimizing (And How to Do It)

When most online retailers think about email marketing, they often just think about sending monthly newsletters or information about sales.

But email marketing is so much more than that.

In fact, every email you send to a potential, current, or former customer is an opportunity to provide value and have a sales conversation.

The following are examples of how major ecommerce brands are using 'transaction emails' to boost their sales during the buying process - and what you can learn from them.

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5 Ecommerce Design Mistakes that Could Be Killing Your Sales

Building an ecommerce site that customers love largely comes down to two things: sweating (and testing) the small stuff, and understanding human psychology.

How do people view, browse, and use your site? While testing will be the final judgement for what works on your site, conversion studies can be a great place to begin when designing your site.

Today I'd like to go over five big ecommerce design mistakes that I commonly notice on far too many of the shops that I visit.

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How to Successfully Redesign Your Product Packaging

Your average supermarket carries anywhere between 15,000 and 60,000 individual products and the most people will wander through these fluorescent lit halls of consumerism is once a week and come away with at maximum 30 or 40 items.

The ecommerce environment is just as crowded, with the global B2C market topping $1 trillion for the first time in 2012. Simply typing the word ‘books’ into Amazon will yield you over 44 million search results.

While the internet has provided a potential customer base of millions for even the smallest of local businesses, the flip-side is that these businesses are elevated into a global marketplace. You may have been the only supplier of real ales in your local area, but as soon as your ecommerce site goes live you become one of the thousands and thousands of real ale companies operating around the world.

This kind of competitive environment necessitates the need for smart packaging design that both stands out from the crowd and communicates a deeper message of value about the product to potential consumers.

One of the biggest problems for established brands is the precarious balancing act of maintaining your coherence and focus as a brand while still allowing room for growth, change and modification. No brand is ever perfect and there is always likely to be people that you could appeal to more or an aspect of your message that needs to be amplified.

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