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6 Foundational Ecommerce Marketing Tactics to Stop Your Bucket from Leaking

As an online store owner, you’re always on the lookout for new ways to drive traffic, but how many times have you invested time, energy and money into a new method of driving traffic only to receive low conversions or maybe even none at all? 

Facebook Ads, Google Adwords, SEO, blogging, social media and guest posting are all great methods to drive traffic, unfortunately, most of the time they don’t work as expected. There are lots of possible reasons for this, however, many times it's because you have a leaky bucket. A website that leaks visitors as fast as you can bring them in. 

In this post, you’ll learn six foundational marketing tactics that will greatly help convert visitors on your site, bring back qualified visitors that do end up leaving your site, and get the most amount of money from each of your customers, increasing your average order size. 

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Announcing the 5th Shopify Build a Business Competition

Picture this: You’re strolling down the sandy beach of a remote, tropical island with the success of your new business lightening your step, and Sir Richard Branson alongside you giving advice on how to keep that business growing.

For our fifth annual Build a Business Competition, we’re doing things a little differently. We’re flying five winners on a private jet to Richard Branson’s Necker Island for a five-day adventure full of mentorship, exploration, and professional growth.

On Necker Island, you’ll be joined by this year’s mentors: Richard Branson, Daymond John, Marie Forleo, Tim Ferriss, and special guest Seth Godin. This all-star ensemble will offer you personalized, invaluable advice and guidance to help you continue to grow your business. If you’ve ever had the urge to launch your own business, this is the time to do it.

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Mobile Now Accounts for 50.3% of All Ecommerce Traffic

Last week represented the first time in history that more people used mobile phones and tablets to visit online stores than using computers. Looking at data from over 100,000 ecommerce stores that use the Shopify platform, we saw 50.3% of traffic coming from mobile (40.3% from mobile phones, 10% from tablets) and just 49.7% from computers.

We have been watching and talking about the mobile commerce trend for years, but now there’s no disputing it: mobile commerce is now the default way that people shop online.

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Ecommerce Shipping Toolbox: Apps, Tools, and Resources to Help You Streamline Your Business

You've spent months building your online store and preparing your marketing strategy. You launch your business and cha-ching!, you make your first sale. Now what? 

Many new ecommerce entrepreneurs tend to neglect their fulfillment and shipping strategy. The reason tends to be the fact that the world of shipping is complex and confusing. However, a well educated shipping strategy is a core element of every successful ecommerce business.

In this post, we round up of some of the most practical and important tools, resources and apps to help you develop a rock solid shipping strategy for your business.

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Make Your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest

It is Pinterest’s fault that I now own a 1970 camper trailer.

It all started quite innocently at the apex of the glamping trend, when my childhood nostalgia collided with a romance for adventure travel and a Pinterest Board called “Mobile Abodes”. It climaxed in a parking lot cash-for-goods exchange. This is discovery commerce.

On Pinterest – the social platform built on beautiful, shareable imagery – opportunities for shopping come cleverly disguised as outfit inspiration and smoothie recipes and DIY centrepieces and VW bus renovations and french bulldog puppies. These collectible, bite-sized visuals feed our human instincts to covet and hoard and categorize. For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine. Take my money.

Last year, we told you why your business should be using Pinterest. Since then, the reasons to join become more and more impossible to ignore. We recently analyzed data from over 529,000 Shopify store orders to find that Pinterest was the second largest social source for traffic (over Twitter), and resulting visits had the third highest average order value (beating Facebook).

If you’re still not convinced, consider this: sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3.5 months, according to Piqora. Compared to Twitter and Facebook where the content half-life is around 5 minutes and 80 minutes, respectively, Pinterest is more bang for your social buck.

As a merchant, there are several ways to maximize your efforts on Pinterest, including choosing the right content, running contests, and engaging with your community. We’ve compiled seven ideas to add to your Pinterest marketing strategy now:

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How To Start An Online T-Shirt Business: The Ultimate Guide

The t-shirt is a staple in casual wear and has been universally accepted by both men and women the last few decades. Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, online t-shirt businesses have become a popular business choice these days. For many entrepreneurs, starting an online t-shirt brand is a great and inexpensive way to start an online business, whether it’s your first, second, or tenth business.

With the growth in popularity of t-shirts businesses, there's no doubt you'll be facing some stiff competition. So to break through, you'll need to have designs people love, a brand people cherish and quality people trust. In this guide we will go through the creation process for starting your own t-shirt line and online store. We will look at each of the steps involved and the keys to success to help you get started as a t-shirt entrepreneur.

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Ecommerce Business Blueprint: How To Build, Launch And Grow A Profitable Online Store

Starting an ecommerce business is hard work with many steps and decisions that need to come together at the right time. To help, we have put together a comprehensive resource list, compiled from Shopify's most popular blog posts. These posts have been placed into a logical order based on how you would research, build, launch and grow a profitable ecommerce business.

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How To Build A Massive Following On Instagram

Used correctly, Instagram can be a highly-targeted, visual advertising channel for your brand. In fact, in a recent study it was discovered that Instagram provides brands with 25% more engagement over other social platforms. This mean that Instagram is a prime channel to build your brand for your ecommerce business. 

Like any social network out there, there are right ways to use it, wrong ways to use it, and clever ways to use it.

In this post, we will show you how to most effectively use Instagram to increase engagement and build a massive following.

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18 Free and Paid Online Photo Editor Tools for Gorgeous DIY Product Photography

We’ve said it before and we’ll say it again: Good product photography enhances the perceived value of your products and increases the credibility of your store.

That’s why Shopify has put together not only key tools and resources for beautiful DIY product photography, but also a step-by-step guide to every aspect of the shoot.

This post focuses on one more crucial aspect of product photography: image editing. Because no matter how well you shoot, there’s always little things to fix and retouch afterwards.

Here are free and paid tools – including software, services, and apps – that you can use to make your pictures the most compelling that they can be. 

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How An Ex-Con Turned His Life Around And Built an $80k per Month Ecommerce Business

Being the founder of a successful ecommerce website isn’t something I would have predicted for myself. One year ago, the idea wasn’t even in my peripherals. It wasn’t something that took me a lot of planning and preparation coupled with years of experience to carry out.

Creating National Parks Depot and getting it to a recognized level of success basically took one month. During that month, I came up with a product to sell, created a store, and promoted the product to about one million targeted prospects. Sales were so great that I had to pull in an investor to help get inventory. 

Building National Parks Depot using Shopify is one of the easiest things I’ve ever done. I don’t have tons of experience in sales or marketing, so it’s not as if I was destined to be successful at this. In fact, with my history, success seemed unlikely. But with all the right pieces in all the right places, what seemed to be most unlikely actually became a reality.

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