You've probably heard of Pinterest by now. It's a new social networking site that literally everybody is talking about. Pinterest's growth is staggering - the site already has over 1 million members, and it receives almost 12 million unique visitors a month. The whirlwind of excitement that surrounds Pinterest provides online store owners a great opportunity to leverage it's popularity (and overall awesomeness) to bring attention to their online store. 

Whether you're already setup on Pinterest or you're a complete newbie, this is a guide that will teach you the basics, and also help the more experienced pinners get the most from this popular social media platform. 

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At Shopify, we find that online stores that have gone the extra mile on branding and awesome online store logos bring in a significant amount more in revenue compared to those that haven’t. 

The fundamentals to creating and running a successful online business are taken care of by Shopify, offering up a fast and reliable service worldwide, with quality themes to make the shopping experience really enjoyable. What Shopify can’t do, is give your shop a personality, deliver a message, or make your brand really stick out from the competition. That's where branding and a great online store logo come into play.

There’s no better way to give your site an immediate personality than with an awesome logo. For the average shopper a brand is just a product identifier — it isn’t just another iPad case, it’s a DODOcase. The logo is a pivotal piece to this branding, and shouldn’t be overlooked. Fret over the details with it, make sure it appeals to your target market and conveys your primary message. Logos are best kept simple; great typography or a pictogram is often more than enough.

Here are 3 easy ways to design an online store logo: 

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Being productive isn't about working harder, it's about working smarter. Tons of entrepreneurs waste time procrastinating, checking emails, liking a whole bunch of stuff on Facebook, and working on low-priority projects. The key to supercharging your productivity isn't about working longer hours, it's about recognizing the habits that slow you down and removing them. Here are 8 tips that will boost your productivity:

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Implementing cost-reducing strategies to your business isn't about being cheap - it's about being smart. Here are 7 ways you can cut costs without compromising quality or standard of living:

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A lot of entrepreneurs work from home these days - but is your home office built for optimal comfort and productivity? A couple weeks ago I wrote an article on ways to boost productivity while working from home, but that was assuming you already had a fully functional home work space. If you're still working from the kitchen table and thinking about building a serious home office, here are 5 tips that will help you get started: 
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Raising startup capital ain't easy. In fact, many entrepreneurs who decide to fundraise say it's the most intimidating and challenging aspect of starting a business. To help you get started, here are seven quick tips on how to raise startup capital:

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