On the Shopify blog we discuss a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you'll always just be guessing the true success of your campaigns.
In this post, we're going to look at how to track your campaigns in Google Analytics so you'll know what's working, what isn't, and how to make the most of your time and marketing budget.