Tips & Tutorials

How to Track Your Marketing Campaigns in Google Analytics

On the Shopify blog we discuss a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second…

Building a Community Around Your New Online Store

This is a Guest Post by Fast Company Expert Blogger Shawn Graham ________________________________________________ You’ve done it. You’ve created an online store. You’ve found just the right template, uploaded photos of your products that are sure to turn some heads, and created a contact page to make it as easy as possible for new customers to…

How to Create a Million-Dollar Business in 5 Easy Steps

Over the weekend, Tim Ferriss posted an extremely useful article by Noah Kagan, an entrepreneur who built two multi-million dollar online businesses before turning 28. Noah was employee #30 at Facebook, #4 at Mint, he helped create Gambit, and most recently co-founded  AppSumo. He's really smart, and the article is spreading like wildfire…

DODOcase will Answer Your Questions

The winners of last year's Build-A-Business Contest, DODOcase, will be answering your questions about online sales, marketing, and anything else you'd like to ask.  Last year, the founders Patrick and Craig took home the $100,000 grand prize, and now they're operating a company with projected annual earnings of over $5…

QR Codes for your Shopify Store

Want one of these for your Shopify store or for one of the products you're selling? QR codes can be a great online and offline marketing tool to drive mobile customers to your ecommerce store. The folks at Kwantify Business Intelligence have put together an App that allows you to easily…

MailChimp for E-Commerce: Tips for Getting Started

MailChimp for E-Commerce: Tips for Getting Started Ready to dive into email marketing and customer relationship management? This guest post from Amy Ellis of MailChimp outlines 4 key steps to make your email marketing program as successful as possible.

Google +1 For Your Ecommerce Site

Google +1 For Your Ecommerce Site Today, Google launched the +1 button. You may have seen it (and hopefully clicked it) on the Shopify home page. In this post, we introduce the key features of the +1 button and some tips for implementing it on your site.

Two Great Tips from Store Owners

Two Great Tips from Store Owners Who better to give practical advice than those doing it! Shopify is collecting tips for success from our top store owners, here's two to kick things off!

Increase your conversion rates with Google Website Optimizer

Increase your conversion rates with Google Website Optimizer Woo hoo! A tool to increase your conversion rates! With Google Website Optimizer you can run experiments on your pages which help increase conversion rates. Google Website Optimizer is a free tool from Google that lets you test different variations on your…

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