Tips & Tutorials

How to Track Your Marketing Campaigns in Google Analytics

On the Shopify blog we discuss a lot of different ways to increase sales. Whether it's Facebook ads, Google Adwords, email marketing, guest blogging or product reviews, there are a lot of different methods to market your store and products. However, marketing only represents half of the equation. The second half, and arguably the most important, is tracking your efforts. Without proper tracking and analysis, you'll always just be guessing the true success of your campaigns.

In this post, we're going to look at how to track your campaigns in Google Analytics so you'll know what's working, what isn't, and how to make the most of your time and marketing budget.

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Building a Community Around Your New Online Store

This is a Guest Post by Fast Company Expert Blogger Shawn Graham

You’ve done it. You’ve created an online store. You’ve found just the right template, uploaded photos of your products that are sure to turn some heads, and created a contact page to make it as easy as possible for new customers to get it touch. But that’s just the start. If you want to drive people to your new ecommerce site in droves, you need to think big and build a community around your business. Here are 4 things to consider:

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How to Create a Million-Dollar Business in 5 Easy Steps

Over the weekend, Tim Ferriss posted an extremely useful article by Noah Kagan, an entrepreneur who built two multi-million dollar online businesses before turning 28. Noah was employee #30 at Facebook, #4 at Mint, he helped create Gambit, and most recently co-founded  AppSumo. He's really smart, and the article is spreading like wildfire across the internet.

Noah's article is a step-by-step guide on how to create a million dollar online store. It's equipped with practical advice, screenshots, and a contest that's open to all Shopify Build-A-Business competitors. Read it here.

The Prize

  • $1,000 credit from
  • Roundtrip flight to Austin, Texas, to have "the most delicious tacos in the world" with Noah Kagan

Here's how to win: Whoever starts a new online business and generates the most profit (not just revenue) by October 8th, 2011 will win. If you're competing in our Build-A-Business Contest, it will be your increase in profit over the next 2 weeks vs. the prior 2 weeks. If you want to share some taco's with Noah, you'll have to prove your profit or profit increase, so please read all the contest details at the bottom of Kagan's post. 

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DODOcase will Answer Your Questions

The winners of last year's Build-A-Business Contest, DODOcase, will be answering your questions about online sales, marketing, and anything else you'd like to ask. 

Last year, the founders Patrick and Craig took home the $100,000 grand prize, and now they're operating a company with projected annual earnings of over $5 million a year. These guys know what they're doing. Since we've just passed the halfway mark in our 2nd Build-A-Business Contest, we figure there's no better time to tap into their expertise. 

All Shopify store owners are welcome to participate by asking a question. Next week, DODOcase will record a video response that we'll post shortly after. 

Ask DODOcase a question in the comments below :-)

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QR Codes for your Shopify Store

Want one of these for your Shopify store or for one of the products you're selling? QR codes can be a great online and offline marketing tool to drive mobile customers to your ecommerce store. The folks at Kwantify Business Intelligence have put together an App that allows you to easily create and manage QR Code Campaigns. You can learn more about Kwantify by reading a post on our Technology Blog, or by checking it out in our App Store

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