Ecommerce Roundup, March 17

Happy St. Paddy’s! It’s been a while since you’ve seen one of these.. blame conferences and holidays! Here’s all the interesting ecommerce tidbits the Internet came up with for the last couple of weeks.

  • At Vunet, "interesting survey results" highlight a big missed opportunity for small businesses to reach into the ecommerce market – thus leading to a great marketing opportunity for ecommerce providers and designers. In a survey conducted in 2007, “The company discovered that 23 per cent of websites looked at had not been updated since their launch, making much of their content inaccurate or obsolete. The average age of a website was four years.

    But perhaps the most revealing figure, given the huge growth in consumers using the internet to buy goods and services, was that a mere eight per cent of respondents had an ecommerce element on their sites.

    “We were completely staggered by the tiny percentage of small business owners who were actively using their websites to generate sales,” said Jon Beal, managing director of Netflare.”

  • eMarketer has an interesting article on the current percentage of internet users who buy online, and where the increase in ecommerce sales will come from: ””Most analysts including eMarketer say that online sales growth has more to do with incumbent online buyers increasing their ecommerce spending rather than increasing new online buyers,” said Jeffrey Grau, senior analyst at eMarketer.” They also talk about the shift in attitude by online purchasers: “buying without a human became an asset rather than a liability.”
  • Check out the recap of the Effective Merchandising: What sells? webinar put on by Get Elastic ecommerce. I missed this session, so I’m particularly grateful for the chance to see the recap online. Read about Merchandising based on Intent, Smart Cross-Sell and Up-Sell Strategies, SEOandizing and more.
  • Reuters’ article Indie Labels take ecommerce into their own hands shows an example of a new market opportunity for musicians: Selling their music directly to the consumer. Not only does this take the middle man out of the equation, it also gives the band the opportunity to give their fans access to music as well as merchandise. Designers, looking for clients? Try approaching your local indie rock band and see if they’re up for selling online.
  • Over at Ecommerce Times, they’re talking about the increasing fickleness of online consumers, and how to increase customer loyalty by using personalized services.
  • Fiinally, MSNBC posted an interesting article on "Transforming your website into a sales powerhouse". It’s full of tips on design, traffic conversion and using tools such as video and blogging. Check it out!

    Got any interesting ecommerce tips? We’ll blog about ‘em.. just email me at shannon [at] jadedpixel [dot] com.

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Zappos Top Ten eCommerce Lessons

Zappos Top Ten eCommerce Lessons

The CEO of Zappos gave a presentation on the Top 10 Lessons they've Learned about eCommerce. Zappos is one of the largest online retailers around, with gross merchandise sales of over $800M in 2007 and currently stocks more than 3 million shoes, handbags, clothing items and accessories from over 1,100 brands (from Zappos.com). Click through for a few of the lessons they've learned...

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Upcoming e-Commerce events

I’ve found a few upcoming events that could be worthwhile for folks in ecommerce to attend. At PayPal, there are several PayPal/Jupiter Research events in March about "how to grow your business in what appears to be a slowing economy". They will be visiting five US cities and will have a large retailer present in each city to discuss ecommerce strategies for growth.

Also, over at Sitebrand, they are hosting a Webinar on Thursday, March 6th entitled Jon Stewart or Oprah: What’s your Online Store’s Personality?. The webinar is free and will cover topics including:

  • the 4 types of people browsing your site
  • how to adjust your design to speak to each type appropriately
  • what type of messaging and incentives optimize conversion
  • what features will trigger action for each type
  • creative ways retailers speak their language

If anyone attends these events, we’d love to hear your feedback. Post a comment here or talk about it in the ecommerce forums.

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Ecommerce Roundup, Feb. 28

Here’s this week’s dose of “I’ve posted the best and not the rest” for you…

The "2007 Ecommerce Success Report" is available at RetailSolutionsOnline.com. The report, compiled by MarketLive.com , details the ecommerce sales over the 2007 Holiday season, what the trends and gains were, as well as the strategies that drove the results. There are some very interesting numbers in here, such as the comparison between early holiday and peak holiday conversions (a 66% increase) and a 27% increase in year over year revenue. Take a look and see if there is any information you can apply to your stores for next year.

Over on the Get Elastic blog you’ll find an educational article on SEO. It touches on the SEO Shenanigans a threat to Social Media debate, as well as providing great ideas for good search engine optimization that you can apply to your site.

ZenTrend’s has come up with a very innovative approach that combines ecommerce and customer driven content. Their iStyler allows customers to view potential future fashion offerings from their store and vote on whether they love it or hate it. As described by openPR.com , the customer then gets a direct say in whether or not a piece makes it to the virtual shelf – thus prompting return traffic as well as providing real feedback in what is sometimes a hit-and-miss decision for fashion buyers. Not to mention it is completely addictive.

There’s a fun podcast over at Startup Nation, where they interview Kevin Harmon from InflatableMadness.com on various approaches to ecommerce, including finding the best outlet for your products!

And finally…

Happy Birthday to you
Happy birthday to you,
Happy Birthday Ecommerce!
Happy Birthday to you!

Read the story of how the first ecommerce transaction took place on March 4, 1983 – with a 300 BPS modem and phone line, no less!

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