Here’s this week’s dose of “I’ve posted the best and not the rest” for you…
The "2007 Ecommerce Success Report" is available at RetailSolutionsOnline.com. The report, compiled by MarketLive.com , details the ecommerce sales over the 2007 Holiday season, what the trends and gains were, as well as the strategies that drove the results. There are some very interesting numbers in here, such as the comparison between early holiday and peak holiday conversions (a 66% increase) and a 27% increase in year over year revenue. Take a look and see if there is any information you can apply to your stores for next year.
Over on the Get Elastic blog you’ll find an educational article on SEO. It touches on the SEO Shenanigans a threat to Social Media debate, as well as providing great ideas for good search engine optimization that you can apply to your site.
ZenTrend’s has come up with a very innovative approach that combines ecommerce and customer driven content. Their iStyler allows customers to view potential future fashion offerings from their store and vote on whether they love it or hate it. As described by openPR.com , the customer then gets a direct say in whether or not a piece makes it to the virtual shelf – thus prompting return traffic as well as providing real feedback in what is sometimes a hit-and-miss decision for fashion buyers. Not to mention it is completely addictive.
Happy Birthday to you
Happy birthday to you,
Happy Birthday Ecommerce!
Happy Birthday to you!
Read the story of how the first ecommerce transaction took place on March 4, 1983 – with a 300 BPS modem and phone line, no less!
Morning all, here’s your ecommerce news roundup. I read the internet so you don’t have to!
eMarketer, a market research and trend analysis company, predicts that online retailers in the US will ring up over $100 billion more in sales in 2012 than they did in 2007. They predict that the sales growth will come mainly from consumers who are shifting their spending from traditional retail stores to the Internet.
Great news (and great kudos) for online retailers: The American Customer Satisfaction Index reports that while customer satisfaction in retail is down overall, it has increased for online shopping. As stated by Medill Reports, the sole bucker of the depressing slump is ecommerce, “an avenue that enjoyed its highest ever rating of 81.6, a 2 percent improvement from 2006 and the apex of its eight-year presence on the index.” The highest rated online retailer was Amazon.com, with Newegg and Netflix close behind.
“Basically, the theory being, as consumers are satisfied, they spend more,” said Larry Freed, president and CEO of ForeSee Results, an Ann Arbor company that measures online customer satisfaction in conjunction with the ACSI. “This is one of the best indicators of consumer spending.””
More good news from the UK: Ecommerce Topline Growth Continues, with electronics and clothing leading “led year-on-year growth of 75 per cent during January or the equivalent of £74 [being] spent online for every person in the UK.”
Also for UK designers: The Manufacturing Institute is providing a grant to SMES in areas of Northwest England to assist them to diversify online. This could be a great incentive for some of your customers to take the next step. More information is available online.
Got news? Email Shannon at Affiliates [at] jadedpixel [dot] com.
I just wanted to confirm that we are aware of the storage space issues. There was a bug which caused the storage display to be reported incorrectly and when addressing this it turned out that many customers were using more space than previously thought.
This is clearly a mistake on our side as we were reporting the storage usage incorrectly. To address the issue we went ahead and raised the storage limit of every shopify store by 50%. This is true for existing as well as new stores.
This is not all however, we are doing some infrastructure changes with will allow us to raise the storage limits further. Expect an announcement regarding this in the coming months.
A few tidbits for your perusal today.
You’ll notice that the feed for Affiliate Blog articles is now in your affiliate page (Thank you Tobi!). This will allow you to easily be notified of new content, which we plan to provide you frequently.
We’re pleased to announce that Australian SecurePay Payment Gateway has been integrated in to Shopify. SecurePay supports merchant accounts with most Australian banks including Advance Bank, ANZ Bank, Bank of Melbourne, Bank of SA, Bank West, Commonwealth Bank, Challenge Bank, National Australia Bank, St George Bank, and Westpac Bank, and should help extend the reach of Shopify to more Australian customers.
If you haven’t seen it already, the Pew Internet Report on Online Shopping covers a lot of very interesting ground on the average American online shopper. The report details how attitudes, technology, socio-economic status and age factor in to an individual’s likelihood of carrying out an online transaction. The good news is, consumers find ecommerce easy and convenient, but concerns about entering their credit card details keeps many from pushing the “buy” button. Which is interesting, since as this article states, online credit card purchases are generally safer than in-store transactions. The report, while a bit dry, has a lot of valuable information about the kind of person who tends to be an online shopper – and the reasons why others aren’t.
Cool Blog Find: This Week in Etail showcases the changing face of online stores, displaying screenshots of popular sites and tracking the ongoing changes made to keep their looks fresh – or not so fresh.
For our European and International partners: Computer Weekly states that The UK will account for at least 40% of 2008 online sales in Western Europe. That’s great news for our UK and European partners; now how to capitalize on that trend? If any of our UK/European partners want to comment or share some ideas with others in that space, please let me know and we can look in to doing a feature in this blog.
Finally, do you have any questions about the content of the blog, about the Affiliate program or about Shopify in general? If so, please let me know by contacting me at affiliates [at] jadedpixel [dot] com. Thanks and keep in touch!
Shopify now has support for the Australian payment gateweway SecurePay. SecurePay supports processing all the major credit card types including Visa, Mastercard, American Express, Diners Club, and JCB.
SecurePay also supports merchant accounts with most Australian banks including Advance Bank, ANZ Bank, Bank of Melbourne, Bank of SA, Bank West, Commonwealth Bank, Challenge Bank, National Australia Bank, St George Bank, and Westpac Bank.
Some more information from the SecurePay website:
Combining the latest in internet, telephony and banking network technologies, SecurePay delivers real time secure communications and provides dependable connectivity throughout your company, and its suppliers and customers.
Our strategic alliances with financial institutions and telecommunication carriers has enabled the SecurePay Network to deliver complete 24×7 payment services, including processing of financial transactions in real time through all major banks.
We’re happy to add support for another payment gateway to our Australian customers.