Affiliate News, February 7

Hi all! This entry will cover off the following topics:

1. Adding previously referred shops to your affiliate account

2. Shopify Banners

3. Using your Affiliate Token

If there are any other burning issues you’d like addressed, please let me know and I’ll do my best to answer them in a future entry.

1. Adding previously referred shops to your affiliate account

By now you all should have received your email confirming you as part of the affiliate program. Many of you have also requested to have shops you’ve previously brought to Shopify added to your account. If there are any more of these requests, I’ll be happy to accommodate them, just drop me a line, telling me the URL of the shop you’d like added.

If you ask to have a specific store affiliated with your account, I will confirm that the shop is not owned by you or your company (as this is a violation of the terms of service). Most of the time this is easy for me to check through our admin interface. However, if you are signed up as the store owner, I’ll be double checking with you to confirm ownership. Often, the designer will create the store and do the design work under their own name, and at launch time transfer ownership to the client. You simply need to ensure that down the line the client is associated with this account, or eventually the system will choke on paying you out affiliate transactions.

2. Shopify Banners

If you’re interested in putting a Shopify banner on your site, we have several available here. If there are any specific banners or badges that you think would be valuable, drop me a line and let me know.

3. Using your Affiliate Token

Your affiliate token is the link that you need to sign your clients up under to have the store automatically associated with your account. When you log in to the affiliate portal, you can view your token by clicking on the “affiliate token” button. You’ll see the following text (replacing “shannon” with your handle):

The first link is the one you’d use if you’re simply creating a link from your website to ours, or if you want a client to check out the Shopify website. The second one is the one where you or the client would directly sign up for an account.

Once the link is clicked, your affiliate token is valid for 7 days. So if someone clicks on the link to access Shopify through your token, then return to and sign up within 7 days, you’ll automatically get the affiliate relationship with that client. However, tokens can be overwritten – as in, if a client clicks on your token, then clicks on someone else’s and signs up, the last token to refer will get the affiliation. If you suspect something parasitical’s happening, as in someone is intercepting your clicks and replacing them with their own token, please let me know immediately. We will do our utmost to quash those kinds of shenanigans immediately.

Please let me know if you have any questions on the affiliate system. Til then, happy shopifying!


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Shopify Affiliate Program.. Blastoff!

The Shopify team is bursting with excitement. Shopify’s latest addition is finally ready for the world.

We know you work hard for your clients and we’re very grateful that you consider Shopify as their ecommerce solution. Now we’d like to say "thanks" to you for bringing clients to us. (Not to mention the fact that you've been banging down the door looking for this for months!) So, without further ado….

The Shopify Affiliate Program is now open for business!

The Shopify Affiliate System is a revenue share between you, the affiliate, and Jaded Pixel. The system allows you refer clients to Shopify and share 20% of Shopify’s revenue for as long as the store is in operation. Not bad, hey?

There’s an overview of the system right here – take a look. Got questions? We’ve tried to think of everything you could possibly want to ask and have compiled an FAQ to try and answer them. If you still have questions, you can email Shannon – your friendly neighbourhood affiliate chick – at affiliates [at] jadedpixel [dot] com.

We’re very excited and we want to hear from you. Let us know what you think or, if you’re ready to sign up, just head on over. See you on the flip side!

Shannon and the Shopify Team

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Improved Order Management

We’ve managed to kick off the first 2 weeks of 2008 with some great enhancements to the Order screen in Shopify.

Localized Address Display

Shipping Address

The first enhancement to the orders screen we added is the localized display of addresses. This means that no matter where your customer lives you’ll see the address in the correct format for that country.

Tracking Numbers

The second new feature is the ability to add tracking numbers to orders. The tracking number can be added while you’re marking your items as shipped. If you don’t know the tracking numbers at the time of shipment you can always add the tracking number later. The tracking number will also automatically link to the carrier’s tracking website so you can quickly look up the tracking history of a shipment.

Risk Assessment

Risk Information

The biggest new feature added is the addition of a risk assessment summary.

Credit card providers use several mechanisms for reducing credit card fraud. The first is called the Address Verification System (AVS). AVS compares the numeric portion of the customer’s billing address and zip code to the information on file with the credit card issuer. This helps reduce a significant amount of fraud because thieves are required to also obtain the billing address information for the credit card they’ve stolen. Visa also provides some compelling information in the Merchant Guide to the Visa Address Verification Service.

The second method to reduce credit card fraud is the validation of the credit card’s Card Verification Value (CVV). The CVV is 3 or 4 digit number on the back of the customer’s credit card and helps to ensure that the buyer has the card physically in their possession. The credit card companies also forbid the storage of the CVV code, so credit cards stolen online wouldn’t be useable.

Shopify has been submitting the buyer’s billing address for address verification and has been requiring the CVV code during checkout for a long time now. What was lacking was the presentation of the information. The gathered data is now presented in an easy to view table that either displays a green check for success or detailed information about the failure.

The last piece of the risk assessment is the IP Address check. The IP address check compares the country of the buyer’s billing address to the country the buyer placed the order from. If there is a mismatch then Shopify will issue the warning so that you can investigate the order with the buyer.

The screenshot above shows a very risky order where the CVV code matched the credit card, but the AVS checks and IP address checks failed.

The new Risk Assessment features are designed to help provide the Shopify store owner with all of the information required to quickly and accurately assess the validity of the orders they receive.

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Tobias Luetke

Tobi is a programmer through and through and has the artistic ineptitude to prove it. Born and raised in Germany, he dropped out of high school because they weren’t teaching anything related to computers. After immigrating to Canada, he founded jadedPixel with Scott to start a Snowboarding retail store which lead to the experience needed to create Shopify. While working on Shopify, Tobi released lots of open source projects and was recruited to the core team for the web 2.0 poster child programming environment: Ruby on Rails.

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