Returning customers are invaluable to your online store. Keeping in touch with your customers regarding your latest products and deals is a great way to keep people coming back. Shopify has all the tools you need to run email marketing campaigns, keep track of mailing lists, and integrate with some of the most popular mailing list software around like MailChimp and Mad Mimi.
Chimpified makes it easy to fully integrate your customer list in Shopify with your mailing list on MailChimp. Two-way sync means that when a customer chanegs their mail settings in Shopify, these settings are reflected in MailChimp and vice versa. Ecommerce 360 tracking data lets you track conversions from your mailing list and make sure your campaigns are working to their maximum effectiveness.
Madify is a great option if Mad Mimi is your mailing list mamnagement of choice. Sending targeted emails is important, as nobody likes irrelevant messages landing in their inbox. Madify allows you to split your customers in to groups and make sure that each group gets only the emails they're interested in.
Once you've started a mailing list, it's critically important to track it's effectiveness and make sure your campaign is reaching it's full potential. Apps like Mineful and Campaign Monitor make it easy to track conversions from your newsletter, as well as A/B test different copy to see what works best.