Market your online store to the world
Shopify's ecommerce marketing features help your store bring in more sales.
Search Engine Optimization
Shopify stores include built in Search Engine Optimization (SEO) features. These SEO features ensure that your online store gets a lot of traffic and sales from Google, Bing, and Yahoo visitors.
Under the hood, Shopify stores follow SEO best practices like customizable H1, title and meta tags. It also automatically generates sitemaps.xml files so new products and site changes show up on search engines quickly.
Statistics Galore
Shopify has very powerful built-in analytics that help you keep track of your store's progress over time. Benchmarking your online store's performance helps you make the right choices that will lead to more sales. Detailed statistics include:
- How your customers found you and what country they are in
- What URLs are referring to your online store
- What search terms were used to find you
- Tracks the number of visits, including by page hits and unique visitors
External Services
Shopify is fully compatible with external analytic
services such as Google Analytics or Crazy Egg.
Discount Codes
Shopify lets you create coupon and discount codes to help promote your products. You can define codes by the promotion's starting and ending date, and create them by value or percentage discounts.
You can further specify that a code can only be used a limited number of times, for a minimum order amount, or is only valid during a certain date range.
Website Optimizer
With Google Website Optimizer support built into Shopify, you can run experiments and tweak your online store based on what works and what doesn't.
Online Promotions
Shopify is compatible with various services that help you promote your store, including Chictini, Google Adwords, Yahoo Sponsored Search, Microsoft Advertising.
Email Marketing
Automatically keep track of which customers agree to be contacted via e-mail or newsletters. Simply copy and paste the list into your favorite newsletter manager and click send.