The Increasing Popularity of Cyber Monday, Online Shopping & Ecommerce
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This one you've probably heard of before... it's the day after American Thanksgiving. It marks the beginning of the Christmas shopping season. Many brick-and-mortar stores open up early and offer wild deals that are similar to, or even bigger than "Boxing Day" sales which you may be familiar with. The left side of the cartoon accurately depicts the chaos often found in stores on Black Friday.
This is the Monday immediately following Black Friday. Cyber Monday works on the same principle as Black Friday, except that it occurs online only. See the right side of the cartoon above? That's Cyber Monday. Ecommerce stores (like most of the stores on Shopify) offer amazing deals that customers can take advantage of in the comfort of their own home.
In 2005, Shop.org coined the term “Cyber Monday” after analyzing increased Internet traffic and sales on the first day that most people return to work after the holiday weekend.
Since its inception, online consumers have started to spread the word about Cyber Monday. Between 2006 and 2011, online sales doubled to over 1.2 billion dollars on Cyber Monday. The success of Cyber Monday has made itself known all around the world, including Canada, the United Kingdom, and all over Europe.
Many online retailers have taken advantage of this upsurge in consumer spending by offering discounts, incentives, savings options, and free shipping. Shop.org originally coined “Cyber Monday” as a marketing term to promote business on an already busy day. Online retail stores have not limited their sales and discounts only for Cyber Monday; however, they certainly have started to capitalize on its popularity by marketing early in the season. While Cyber Monday offers unbeatable discounts, online retailers will still promote sales throughout the holiday season.
How You Can Market Your Business for Cyber Monday
As Cyber Monday quickly approaches, consider the following marketing strategies to help you capitalize on increased online shopping activity.
Optimize your online store for the mobile experience, analyze smartphone shopping trends on your website, post exclusive advertisements to communicate with the mobile market, and create an app that lets smartphone users explore the products in your store and make purchases right on the spot. By perfecting your mobile marketing strategy you’ll be able to accommodate comparison shoppers who love finding the hottest deals with the touch of a finger.
Think of the internet as more than just a sales medium for Cyber Monday. Remember that lots of consumers look online to research the products they want to buy first, and then visit brick-and-mortar stores to make the final purchase. Use the internet as a marketing tool for both Black Friday in-store bargains and Cyber Monday online deals. Cross market to your advantage and use your retail location to promote online sales and your online store to promote in-store sales.
Email Coupons & QR Codes
Promote special offers through email coupons. Generate e-newsletters with interesting, relevant and exciting content and include a Cyber Monday coupon that recipients can redeem online. Within your e-newsletters or in your brick-and-mortar location, use QR codes that let customers instantly gain access to promotional information including coupons, contests, loyalty rewards and product discounts.
Social Media Marketing
Deal-hungry consumers love to share their findings with friends and family. Promote your sales on Facebook and Twitter, pin to your heart’s content on Pinterest and post images of your new products on Instagram to encourage easy online sharing between your customers and their personal networks.
Easier said than done, but be creative. Be different. Go in a new direction. These days, a little originality goes a long way to attract customers and create a buzz around your brand. Take a daring step and put an imaginative spin on your Cyber Monday marketing campaign.
Even though at its core Cyber Monday is about ringing in big sales numbers, don’t forget the value add for your customers. Make your marketing about more than just discounts and promotions. Provide practical and educational information that speaks to your target audience and builds brand loyalty.
Shopify and Cyber Monday
When you have an ecommerce platform like Shopify behind you, any sales channel is fair game. Shopify gives you countless tools to help you facilitate online, in-store and mobile sales. So as you build your Cyber Monday marketing campaign, turn to Shopify for the support you need be it secure hosting to accommodate increased traffic, a new app to communicate promotions or online reporting to analyze results when it’s all said and done.
Follow these links to learn more about Cyber Monday: