2016 in Review

A look back into industry trends and the growth
of our merchants, products, and capabilities.


Highlights of 2016

Mar
22
People socializing at Unite

We launched Unite

Our first partners conference brought together over 700 attendees from around the world.

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Apr
12
Merchant chatting with customer over Facebook Messenger

We launched Facebook Messenger

Over 30,000 merchants integrated Facebook Messenger with their store.

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Jun
16
Customer using thumbprint to confirm a purchase

We launched Apple Pay

Merchants saw conversion rates approximately double by shoppers who have enabled Apple Pay.

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Sep
27
Shopify mobile on iPhone and Android Phone

We launched Shopify Mobile

Over 130,000 merchants used Shopify Mobile to set up and run their stores from their mobile phones.

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Nov
25
Globe displaying sales during Black Friday / Cyber Monday

Black Friday / Cyber Monday

At our peak, there were over $555,000 USD transactions per minute

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Merchant growth on every continent

Graph Image of our sales by continent.
Africa: +35% Asia: +65% Europe: +53% North America: +55% Oceania: +52% South America: +88%
Our merchants added more than 290,000,000 product this year

More people are buying from Shopify stores

Image of a graph of the number of people purchasing from Shopify stores.
In twenty thirteen: eighteen million four hundred eighty-five thousand six hundred thirty eight people purchased through our platform online
In twenty fourteen: thirty million two hundred ninety three people purchased through our platform online
In twenty fifteen: sixty three million seven hundred twenty-nine thousand six hundred ninety five people purchased through our platform online
And in twenty sixteen one hundred eleven million three hundred nineteen thousand seven hundred fifty eight
That’s one in three people in the United States!

More mobile purchases

We doubled our GMV

Graph Image. In twenty thirteen: 1.6 billion dollars In twenty fourteen: 3.8 billion dollars In twenty fifteen: 7.7 billion dollars And in twenty sixteen: 14.1 billion dollars That’s almost as much GMV as all previous years combined!

We gained new talent

Boltmade

Kit

Tiny Hearts

And expanded our portfolio

1,400+

Apps in our app store


100+

Themes in our theme store


11,000+

Active partners


We increased engagements

Resources

27,000,000

Blog page views


1,542,000

Podcast listens


65,000

Guide downloads


Social

3,000,000

Facebook reactions, comments & shares


336,000

Twitter likes, replies & retweets


124,000

Instagram likes & comments


Support

1,300,000

Emails sent by gurus to merchants


846,000

Chats between Shopify gurus and merchants


636,000

Calls between Shopify gurus and merchants


We keep scaling

  • Over 1,900 employees
  • In 6 different offices
  • With remote employees in 5+ countries
Hundreds of employees cheering at a convention center