Indigo Ag was founded with the mission to help farmers sustainably feed the planet by harnessing the power of nature. They began by innovating with microbes, which are good for plant health in the same way probiotics are good for human gut health.
Since their launch, Indigo Ag has expanded their business to cover the whole agricultural supply chain. In 2018, they launched their grain marketplace, an ecommerce platform that is modernizing the way grain is sold. Usually, grain from different farmers is mixed and loaded into one silo, with no regard for its source or how it was grown. This eliminates any incentive for farmers to produce high quality, environmentally friendly products. With Indigo Ag’s marketplace, grain is evaluated and priced based on how it was farmed. Its quality is measured by things like protein, water, or carbon content.
In 2019, Indigo Ag began a carbon program, paying farmers for the amount of carbon they’ve stored in their soil or the amount of emissions they’ve avoided. This is a new revenue stream for farmers who often suffer through bad weather, droughts, and trade wars.
Farmers within Indigo Ag’s network have submitted more than 20 million acres of land for this program, receiving a payout per verified credit. This financial incentive, paired with Indigo Ag’s educational resources about regenerative farming, leads to higher-quality crops, improved soil health, and more carbon in the soil.
Indigo Ag’s regenerative soil efforts are a step toward the company’s ambitious goal of turning agriculture from one of the leading contributors to climate change into one of the leading solutions. Our goal is that Shopify’s purchase moves the needle on this ambitious initiative, driving awareness and increasing demand for carbon storage through regenerative agriculture.
Boston, MA, USA