Create your custom brand
Identify a Niche Audience
Find an audience you’re interested and passionate about serving with your products.
Custom Artwork for Non-Artists
Do it yourself, buy designs, or commission artwork for your products.
Generate Traffic and Get More Sales
Capture your audience’s attention and turn them into avid buyers. Then, learn to grow your business.
Meet your instructor
While on family vacation, Adrian Morrison started his print-on-demand business. Recently, he surpassed seven figures in sales. Adrian owns and operates several print-on-demand stores and has taught thousands of entrepreneurs how to create their own print-on-demand businesses. In this course, Adrian shares the latest strategies and secrets he used to reach the million-dollar milestone and beyond.
Designed by Adrian exclusively for Shopify Academy, this course offers a framework for rapid product testing and business growth.
From sourcing artwork to finding printing partners to driving traffic, you’ll get the steps you need to launch and grow your business.
What is Print on Demand?
Learn how the print-on-demand business model works.
Create Your Flagship Print on Demand Products
Create your own, custom branded product: t-shirts, mugs, shoes and so much more.
Create Your Shopify Store
Learn how to start a Shopify account and add your first product to your store.
Generating Traffic and Sales
Start building an audience and drive traffic to your store.
Grow Your Print on Demand Empire
Recognize the products that are excelling and grow your business around them.
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“If you start with ten loyal customers who can’t stop talking about your company, it will turn to 100 customers and take off from there.”
Frequently asked questions
How do I make money?
Once an order is made, say $20 USD for a t-shirt, you fulfill the order through Shopify. With just a few clicks, you purchase the shirt from your supplier for $10 and they print, package and ship the t-shirt directly to your customer. You’ve just made $10 in profit! Keep in mind, you’ll need to find an audience and a product they actually want to buy. That can take time and advertising money so it’s never a guarantee.
How much does it cost to create my products?
All costs depend on the specific product and the complexity of the design. Some t-shirts with one or two color may cost $5-10 each to produce. Keep in mind, with print-on-demand, you only have to pay for your product once you’ve received an order from a customer so you’re never paying for products up front.
Where are my products coming from?
Shopify partners with numerous print-on-demand suppliers around the world. Often they buy work in large scale facilities with industrial sized printers. Most often, these print-on-demand suppliers will purchase a large quantity of products, for example t-shirts. Then, when they receive your order, their system takes the right t-shirt size and color, prints the design, and automatically packages and ships the finished product to the customer.
Is there homework?
Yes. You’re expected to follow along with your own Shopify account and use the worksheets and templates the instructors provide. These are all designed to ensure you’re maximizing your founder education.