The Cut

About

Business description

The Cut is a specialist ecommerce agency. We chose Shopify in 2010 and are proud to be Western Australia's only Shopify Plus Partner agency.

Business owners choose us because of our willingness to share, collaborate and find the right solution for each challenge.

Ecommerce partnership since 2020 to support this regenerative food brand with feature development and configurations, design upgrades, CRO, technical support and more.

The Cut has been the ecommerce partner of Steadyrack since 2021, when we migrated the growing brand from Wordpress / WooCommerce to Shopify for the back end. This was followed soon after by a full migration, and then a move to Shopify Plus to facilitate international expansion, and cost savings on transaction fees.
We continue to support Steadyrack on technical upgrades and resolving issues.

We started helping one of APAC's largest Yamaha retailers in 2021, when they were struggling with an online store that had been poorly executed by another supplier. We re-built the store and have worked on custom solutions to connect the Cully's system with their suppliers. Cully's have a catalogue with hundreds of thousands of products and this creates a complex ecosystem and some challenges.

Working with USA-owned Zitsticka, we re-themed their Shopify Plus stores in 2023, one of three projects we have been awarded by the American parent company.
This brand does high volumes and has ambitious sales targets, and we work closely with them to configure the most effective combination of apps, optimise site performance and carefully consider UX design to streamline Customer experiences.

Another awesome project for this brand and the USA-based parent company. Boka was in need of a retheme and full re-design, and we won the project. This brand had some specific custom requirements, including features, design and Customer experience. Our team rose to the challenges and has formed a positive and successful partnership with the client team, built on hard work, trust and collaboration.

This medical products client chose us during a pandemic-fuelled growth phase, and we worked with them to re-theme and optimise their Shopify store, move them to Shopify Plus, and develop a dedicated online Wholesale store. With a large catalogue, complex ecosystem and combination of D2C and B2B, AMA present interesting ecommerce challenges that our team love to find solutions for.