B2B on Shopify integrates the most essential wholesale features into the core of Shopify—without the need for apps or coding. Plug into the full power of Shopify’s customized buying experience with store themes, net payment terms, discounts, and a streamlined checkout experience.
The real opportunity is combining Shopify’s existing power as an intuitive ecomm solution with the added functionality needed to serve B2B, all in one streamlined solution.
Andy KnoxGeneral Manager, Van Compass
Essential wholesale features
All the wholesale features you need. In one place.
Represent multiple buyers and locations, each personalized with unique payment terms and user permissions.
Set buyer-specific prices and assign them right to the company profile without the use of tags or apps.
Net payment terms
Automatically assign payment terms while tracking and collecting on orders as they become due in the admin.
Custom store theme
Customize your online store theme with Liquid support for a personalized wholesale buying experience.
Customize and automate the checkout experience with net payment terms, payment methods, and wholesale discounts.
Self serve portal
Business customers can manage their account, select the company location they’re buying for, and view and filter order history.
Seamless ERP integration
Integrate your tools without the hassle.
Less friction, more ease. Shopify is partnering with ERP providers like NetSuite, Acumatica, and Brightpearl—so you can run your business faster.
Integrate your ERP through advanced APIs and partner integrations so all your business data flows easily to your admin
Manage your B2B customers, products, price lists, and inventory without manual entry
Run your entire ecommerce business from one place with efficiency and ease
Acumatica’s native integration to Shopify offers B2B merchants one unified solution for managing their entire B2B omnichannel sales experience.
Josh FischerDirector of Product Management, Acumatica
Everything you wanted to know about B2B on Shopify.
The best of Shopify, now available for wholesale. B2B on Shopify is a suite of first-party features integrated right in the Shopify admin. That means access to advanced customization for themes, pricing, and checkout as part of your Shopify Plus plan.
Instead of a third-party app or sales channel, B2B on Shopify gives you the freedom to choose between either one online store for both DTC and wholesale (with a B2B checkout and authentication)—or a dedicated B2B store to keep your operations separate.
Whichever option you choose, your buyers will have customer-specific pricing, payment terms, tax exemptions, and more. All managed within the new company profile in your Shopify admin, without complex workarounds or coding needs.
B2B on Shopify is the next step in Shopify’s investment in B2B ecommerce. More ongoing foundational and complex wholesale features will be released in 2022 and beyond.
Here are the main differences:
B2B on Shopify is built right into the core Shopify admin. That means everything you love about your DTC online store is now available for B2B selling.
You can now operate a blended online store for both B2B and DTC customers. They place orders through the same store, but B2B customers authenticate themselves via email address before seeing buyer-specific information, pricing, and payment terms.
With access to APIs, you can connect your wholesale store to your ERP, CRM, or other systems you rely on.
New purpose-built B2B features like company profiles allow you to properly represent the companies you sell to and offer a buying experience customized for B2B.
Absolutely, integrations all the way. We’re working with global ERP partners so that businesses like yours can integrate their essential business data and start selling wholesale fast. Beginning in late 2022, you can also connect your ERP through Shopify APIs. All gain, no pain.
The first question you should ask is if a B2B ecommerce platform can accommodate the way you sell to your wholesale customers. Creating an extensive list of your current wholesale ecommerce needs will help you decide which B2B ecommerce solution is right for you.
Typically, your list will include things like customer-specific pricing, automated payment terms, promotions and discounts, and reordering capabilities.