We decided to put up the Superfood grocer because of our own lifestyle living out a 100% plant based diet. We noticed that alot of our loved ones were struggling with their health, so we wanted to share our passion about how food can totally reverse and prevent any chronic disease.

We want to let people know that people can take charge of their health 100% through food. We share alot of information on our website on a plant based diet and all products are 100% plant based or vegan. Our mission is to promote the benefits of a plant based diet to the mainstream.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

We were using a custom made CMS platform in the beginning to generate online sales, however when we made the switch to shopify everything became so much easier in terms of tracking, fulfilling and reporting for orders.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We use several tools integrated together such as xero and dear inventory. We also use the shopify POS as we have physical location where we accept pick up of our products. We also use several apps like deep mine and vantage analytics for additional reporting purposes.

What are your top recommendations for new ecommerce entrepreneurs?

I would recommend to have a passion to what your are selling and have a bigger WHY other than profits to why you are doing what you are doing in business.

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